A data profile of the people who buy, follow and care about Organization in Colombia — modelled from more than twelve digital signal sources. Organization has an estimated audience of 4,701,274 people in Colombia.
Organization has an estimated audience of 4,701,274 people in Colombia. 52.6% are female, 47.4% are male, average age 36.3.
Demographically, the Organization audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The key figures that characterise the Organization profile in Colombia.
52.6% are female, 47.4% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 36.3 |
| Estimated audience size | 4,701,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Organization audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.16× | |
| Design Affinity | PREMIUM | 1.16× | |
| Sustainability | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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