A data profile of the people who buy, follow and care about Sleep in Colombia — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 2,076,749 people in Colombia.
Sleep has an estimated audience of 2,076,749 people in Colombia. 66.2% are female, 33.8% are male, average age 37.0. Top brand affinities: IKEA, Kitchenware, Non-alcoholic beverage, Bedroom furniture, Microwave oven.
Top brand affinities include IKEA, Kitchenware, Non-alcoholic beverage, with strongest over-indexing on IKEA (1.67× the country average).
Demographically, the Sleep audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Sleep fan in Colombia is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Sleep profile in Colombia.
66.2% are female, 33.8% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 37.0 |
| Estimated audience size | 2,076,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Sleep audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothes iron | Fashion & Accessoires | 2.09× | ||
| 02 | Bedroom furniture | Home & Garden | 2.08× | ||
| 03 | Laundry detergent | Home & Garden | 1.81× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.79× | ||
| 05 | Air purifier | Home & Garden | 1.78× | ||
| 06 | Garden centre | Home & Garden | 1.68× | ||
| 07 | IKEA | Home & Garden | 1.67× | ||
| 08 | Kitchenware | Home & Garden | 1.67× | ||
| 09 | Dyson | Home & Garden | 1.65× | ||
| 10 | Dishwasher | Home & Garden | 1.64× | ||
| 11 | Microwave oven | Home & Garden | 1.63× | ||
| 12 | Herbalism | Health | 1.62× | ||
| 13 | Traditional medicine | Health | 1.62× | ||
| 14 | Crystal Palace F.C. | Sports | 1.61× | ||
| 15 | Bioderma | Beauty & Wellness | 1.59× | ||
| 16 | High-end audio | Technology & Electronics | 1.56× | ||
| 17 | Outerwear | Fashion & Accessoires | 1.54× | ||
| 18 | Cappuccino | Food & Beverages | 1.53× | ||
| 19 | Christmas decoration | Home & Garden | 1.51× | ||
| 20 | Medicinal plants | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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