A data profile of the people who buy, follow and care about Trade in Colombia — modelled from more than twelve digital signal sources. Trade has an estimated audience of 5,928,474 people in Colombia.
Trade has an estimated audience of 5,928,474 people in Colombia. 52.3% are female, 47.7% are male, average age 36.7. Top brand affinities: Stock market, Bank account, Asset management, Lip balm, Passive income.
Top brand affinities include Stock market, Bank account, Asset management, with strongest over-indexing on Stock market (1.6× the country average).
Demographically, the Trade audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Trade fan in Colombia is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Stock market.
The key figures that characterise the Trade profile in Colombia.
52.3% are female, 47.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.7 |
| Estimated audience size | 5,928,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Trade audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online pharmacy | Health | 1.83× | ||
| 02 | Asset management | Business & Career | 1.74× | ||
| 03 | Cathay Pacific | Travel & Leisure | 1.71× | ||
| 04 | Lip balm | Beauty & Wellness | 1.69× | ||
| 05 | Day trader | Business & Career | 1.66× | ||
| 06 | Stock market | Business & Career | 1.60× | ||
| 07 | Private equity | Business & Career | 1.59× | ||
| 08 | Lavazza | Food & Beverages | 1.59× | ||
| 09 | Bank account | Business & Career | 1.57× | ||
| 10 | Dodge Ram | Cars & Mobility | 1.57× | ||
| 11 | Kartell | Home & Garden | 1.57× | ||
| 12 | Mercedes-Benz SL-Class | Cars & Mobility | 1.57× | ||
| 13 | Dave Chappelle | Movies & TV | 1.56× | ||
| 14 | Passive income | Business & Career | 1.54× | ||
| 15 | Japan Airlines | Travel & Leisure | 1.54× | ||
| 16 | Lip liner | Beauty & Wellness | 1.52× | ||
| 17 | Hyundai i20 | Cars & Mobility | 1.52× | ||
| 18 | BMW i3 | Cars & Mobility | 1.51× | ||
| 19 | Photovoltaic system | Home & Garden | 1.50× | ||
| 20 | Muji | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Social Media Usage | JOY | 0.76× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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