Ab ins Beet! Audience in Germany
Ab ins Beet! has an estimated audience of 226,461 people in Germany. 50.7% are female, 49.3% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Home Office, The Fader, Home Delivery, Vijesti.ba, Carrie (novel).
The average Ab ins Beet! fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Home Office, The Fader, Home Delivery, with strongest over-indexing on Home Office (1.88× the country average). Demographically, the Ab ins Beet! audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Ab ins Beet! fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.4 |
| Estimated audience size | 226,461 |
Audience persona
The typical Ab ins Beet! fan in Germany is balanced, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,930 | 1.29× |
| Niedersachsen | 32,289 | 1.47× |
| Bayern | 23,018 | 0.63× |
| Baden-Württemberg | 20,039 | 0.65× |
| Sachsen | 11,867 | 1.07× |
| Hessen | 11,267 | 0.65× |
| Rheinland-Pfalz | 10,680 | 0.94× |
| Sachsen-Anhalt | 9,228 | 1.57× |
| Brandenburg | 9,193 | 1.31× |
| Schleswig-Holstein | 8,544 | 1.05× |
| Thüringen | 7,335 | 1.27× |
| Mecklenburg-Vorpommern | 5,755 | 1.33× |
| Berlin | 5,448 | 0.54× |
| Hamburg | 3,363 | 0.66× |
| Saarland | 2,573 | 0.93× |
| Bremen | 1,251 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.88× | Business & Career |
| The Fader | 4.34× | Music & Radio |
| Home Delivery | 1.53× | Food & Beverages |
| Vijesti.ba | 2.18× | News |
| Carrie (novel) | 2.49× | Literature |
| Gloria | 1.91× | Music & Radio |
| Esra Erol | 2.13× | Movies & TV |
| Building insulation | 1.55× | Home & Garden |
| Pro-Ject | 2.33× | Music & Radio |
| Janitor | 2.17× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
| Volvo V60 | 1.56× | Cars & Mobility |
| Jaws | 2.69× | Movies & TV |
| Buddy – The Buddy Holly Story | 1.52× | Music & Radio |
| Homesteading | 1.96× | Home & Garden |
| Information sensitivity | 1.61× | Technology & Electronics |
| Jaguar F-Pace | 1.95× | Cars & Mobility |
| Footloose (1984 film) | 1.56× | Movies & TV |
| Competitive dance | 1.57× | Sports |
| Guédelon Castle | 3.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.09 |
| Family Orientation | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.14 |
| Design Affinity | PREMIUM | 1.08 |
| Convenience Orientation | PREMIUM | 1.02 |
| Tradition | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.5% |
| Austria | 3.7% |
| Switzerland | 1.8% |
See Ab ins Beet! audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Ab ins Beet! have in Germany?
Ab ins Beet! has an estimated audience of 226,461 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Ab ins Beet! fans?
50.7% of Ab ins Beet! fans are female, 49.3% are male, with an average age of 41.4 years.
Which brands do Ab ins Beet! fans like most?
Ab ins Beet! fans show strongest brand affinity for Home Office (1.88×), The Fader (4.34×), and Home Delivery (1.53×) over the country average.
Where do Ab ins Beet! fans live in Germany?
Ab ins Beet! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,930), Niedersachsen (reach 32,289), and Bayern (reach 23,018). These three regions account for the largest share of the active audience.
What other brands do Ab ins Beet! fans also like?
Beyond Ab ins Beet! itself, the audience over-indexes on The Fader (4.34×), Home Delivery (1.53×), Vijesti.ba (2.18×), and Carrie (novel) (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ab ins Beet!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.