Alina Merkau Audience in Germany
Alina Merkau has an estimated audience of 975,023 people in Germany. 70.4% are female, 29.6% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Time (magazine), Stradivarius.
The average Alina Merkau fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.11× the country average). Demographically, the Alina Merkau audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Alina Merkau fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 42.4 |
| Estimated audience size | 975,023 |
Audience persona
The typical Alina Merkau fan in Germany is more female, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,351 | 0.99× |
| Bayern | 124,425 | 0.79× |
| Baden-Württemberg | 99,591 | 0.75× |
| Niedersachsen | 90,100 | 0.95× |
| Hessen | 53,916 | 0.73× |
| Sachsen | 53,774 | 1.12× |
| Rheinland-Pfalz | 46,126 | 0.94× |
| Sachsen-Anhalt | 42,590 | 1.69× |
| Brandenburg | 42,290 | 1.4× |
| Berlin | 39,635 | 0.91× |
| Schleswig-Holstein | 33,595 | 0.96× |
| Thüringen | 30,113 | 1.21× |
| Mecklenburg-Vorpommern | 24,048 | 1.29× |
| Hamburg | 14,146 | 0.64× |
| Saarland | 11,395 | 0.95× |
| Bremen | 5,591 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.11× | Shopping |
| Home Office | 2.54× | Business & Career |
| Saving | 1.56× | Business & Career |
| Time (magazine) | 2.07× | News |
| Stradivarius | 1.58× | Shopping |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Esra Erol | 3.66× | Movies & TV |
| Emperor Entertainment Group | 1.86× | Business & Career |
| Figure painting (hobby) | 1.87× | Arts & Culture |
| Theocracy | 4.64× | Music & Radio |
| Samanyolu Haber | 1.87× | Movies & TV |
| Volvo V60 | 1.9× | Cars & Mobility |
| Ho, Ghana | 1.8× | Travel & Leisure |
| Competitive dance | 2.21× | Sports |
| Homesteading | 2.54× | Home & Garden |
| The Hunt (2012 film) | 1.58× | Movies & TV |
| Fatteh | 3.75× | Food & Beverages |
| Huck (magazine) | 3.34× | Internet & Social Media |
| Cancoillotte | 1.92× | Food & Beverages |
| Gender-neutral language | 1.81× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.07 |
| Community Orientation | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.7% |
| Switzerland | 1.9% |
| Austria | 1.7% |
See Alina Merkau audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Alina Merkau have in Germany?
Alina Merkau has an estimated audience of 975,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alina Merkau fans?
70.4% of Alina Merkau fans are female, 29.6% are male, with an average age of 42.4 years.
Which brands do Alina Merkau fans like most?
Alina Merkau fans show strongest brand affinity for Rossmann (2.11×), Home Office (2.54×), and Saving (1.56×) over the country average.
Where do Alina Merkau fans live in Germany?
Alina Merkau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,351), Bayern (reach 124,425), and Baden-Württemberg (reach 99,591). These three regions account for the largest share of the active audience.
What other brands do Alina Merkau fans also like?
Beyond Alina Merkau itself, the audience over-indexes on Home Office (2.54×), Saving (1.56×), Time (magazine) (2.07×), and Stradivarius (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alina Merkau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.