American Idol Audience in Germany
American Idol has an estimated audience of 351,273 people in Germany. 56.4% are female, 43.6% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Taylor Swift, RTL Television, Global Television Network, Dancing with the Stars, Kim Kardashian.
The average American Idol fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Taylor Swift, RTL Television, Global Television Network, with strongest over-indexing on Taylor Swift (9.97× the country average). Demographically, the American Idol audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of American Idol fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.1 |
| Estimated audience size | 351,273 |
Audience persona
The typical American Idol fan in Germany is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Taylor Swift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,543 | 1.05× |
| Bayern | 62,158 | 1.1× |
| Baden-Württemberg | 46,220 | 0.96× |
| Niedersachsen | 32,738 | 0.96× |
| Hessen | 25,334 | 0.95× |
| Berlin | 22,817 | 1.45× |
| Sachsen | 17,608 | 1.02× |
| Rheinland-Pfalz | 16,046 | 0.91× |
| Schleswig-Holstein | 13,931 | 1.1× |
| Brandenburg | 9,588 | 0.88× |
| Sachsen-Anhalt | 7,521 | 0.83× |
| Mecklenburg-Vorpommern | 7,122 | 1.06× |
| Hamburg | 6,619 | 0.83× |
| Saarland | 6,148 | 1.43× |
| Thüringen | 5,430 | 0.61× |
| Bremen | 2,571 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taylor Swift | 9.97× | Music & Radio |
| RTL Television | 7.88× | Movies & TV |
| Global Television Network | 12.27× | Movies & TV |
| Dancing with the Stars | 31.54× | Movies & TV |
| Kim Kardashian | 12.32× | Movies & TV |
| Survivor (U.S. TV series) | 22.2× | Movies & TV |
| ProSieben | 5.19× | Movies & TV |
| Bruno Mars | 11.63× | Music & Radio |
| Kourtney Kardashian | 16.6× | Movies & TV |
| Sat.1 | 4.5× | Movies & TV |
| America's Got Talent | 16.35× | Movies & TV |
| The Voice UK | 37.62× | Movies & TV |
| Borussia Dortmund | 1.74× | Sports |
| Dieter Bohlen | 5.05× | Music & Radio |
| Academic administration | 44.03× | Business & Career |
| Geordie Shore | 26.17× | Movies & TV |
| TV reality shows | 3.43× | Movies & TV |
| Popstars | 38.72× | Movies & TV |
| Shopping | 1.59× | Shopping |
| Let's Dance (German TV series) | 3.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.83 |
| Community Orientation | OPEN | 1.74 |
| Urban Lifestyle | OPEN | 1.68 |
| Mindfulness | BALANCE | 1.53 |
| Spirituality | BALANCE | 1.48 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.9% |
| United Kingdom | 5.7% |
| France | 5.1% |
See American Idol audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does American Idol have in Germany?
American Idol has an estimated audience of 351,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Idol fans?
56.4% of American Idol fans are female, 43.6% are male, with an average age of 39.1 years.
Which brands do American Idol fans like most?
American Idol fans show strongest brand affinity for Taylor Swift (9.97×), RTL Television (7.88×), and Global Television Network (12.27×) over the country average.
Where do American Idol fans live in Germany?
American Idol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,543), Bayern (reach 62,158), and Baden-Württemberg (reach 46,220). These three regions account for the largest share of the active audience.
What other brands do American Idol fans also like?
Beyond American Idol itself, the audience over-indexes on RTL Television (7.88×), Global Television Network (12.27×), Dancing with the Stars (31.54×), and Kim Kardashian (12.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Idol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.