America's Got Talent Audience in Germany
America's Got Talent has an estimated audience of 522,717 people in Germany. 52.2% are female, 47.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: YouTube Music, Taylor Swift, Kim Kardashian, Simon Cowell, Borussia Dortmund.
The average America's Got Talent fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include YouTube Music, Taylor Swift, Kim Kardashian, with strongest over-indexing on YouTube Music (7.46× the country average). Demographically, the America's Got Talent audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of America's Got Talent fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.6 |
| Estimated audience size | 522,717 |
Audience persona
The typical America's Got Talent fan in Germany is balanced, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for YouTube Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,872 | 1.17× |
| Baden-Württemberg | 88,944 | 1.25× |
| Bayern | 80,107 | 0.95× |
| Niedersachsen | 53,991 | 1.06× |
| Hessen | 49,177 | 1.23× |
| Rheinland-Pfalz | 26,578 | 1.01× |
| Berlin | 26,358 | 1.13× |
| Sachsen | 23,480 | 0.92× |
| Schleswig-Holstein | 19,213 | 1.02× |
| Brandenburg | 15,669 | 0.97× |
| Hamburg | 12,368 | 1.05× |
| Thüringen | 11,109 | 0.83× |
| Sachsen-Anhalt | 10,704 | 0.79× |
| Saarland | 7,428 | 1.16× |
| Mecklenburg-Vorpommern | 7,023 | 0.7× |
| Bremen | 3,353 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 7.46× | Internet & Social Media |
| Taylor Swift | 6.14× | Music & Radio |
| Kim Kardashian | 7.61× | Movies & TV |
| Simon Cowell | 17× | Movies & TV |
| Borussia Dortmund | 1.58× | Sports |
| Dancing with the Stars | 15.67× | Movies & TV |
| American Idol | 15.67× | Movies & TV |
| Model (people) | 2.83× | Fashion & Accessoires |
| Sat.1 | 3.14× | Movies & TV |
| Let's Dance (German TV series) | 2.73× | Movies & TV |
| Heidi Klum | 3.58× | Fashion & Accessoires |
| TK Maxx | 2.19× | Shopping |
| YouTube | 1.6× | Movies & TV |
| ProSieben | 3.22× | Movies & TV |
| Rock music | 1.8× | Music & Radio |
| Soccer | 1.59× | Sports |
| Comedy movies | 1.82× | Movies & TV |
| RTL Television | 2.55× | Movies & TV |
| The Voice UK | 23.14× | Movies & TV |
| Photography | 1.6× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.34 |
| Tradition | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.22 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| United Kingdom | 6.5% |
| Canada | 6.0% |
See America's Got Talent audiences in other countries
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Frequently asked questions
How many fans does America's Got Talent have in Germany?
America's Got Talent has an estimated audience of 522,717 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of America's Got Talent fans?
52.2% of America's Got Talent fans are female, 47.8% are male, with an average age of 41.6 years.
Which brands do America's Got Talent fans like most?
America's Got Talent fans show strongest brand affinity for YouTube Music (7.46×), Taylor Swift (6.14×), and Kim Kardashian (7.61×) over the country average.
Where do America's Got Talent fans live in Germany?
America's Got Talent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,872), Baden-Württemberg (reach 88,944), and Bayern (reach 80,107). These three regions account for the largest share of the active audience.
What other brands do America's Got Talent fans also like?
Beyond America's Got Talent itself, the audience over-indexes on Taylor Swift (6.14×), Kim Kardashian (7.61×), Simon Cowell (17×), and Borussia Dortmund (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for America's Got Talent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.