America's Got Talent Audience in Germany
A data profile of the people who buy, follow and care about America's Got Talent in Germany — modelled from more than twelve digital signal sources. America's Got Talent has an estimated audience of 518,686 people in Germany.
The average America's Got Talent fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include YouTube Music, Taylor Swift, Kim Kardashian, with strongest over-indexing on YouTube Music (7.46× the country average).
Demographically, the America's Got Talent audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical America's Got Talent fan in Germany is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for YouTube Music.
At a glance
The key figures that characterise the America's Got Talent profile in Germany.
Search interest · 12-month trend
Demographics of America's Got Talent viewers
52.2% are female, 47.8% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.6 |
| Estimated audience size | 518,686 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide America's Got Talent audience comes from Germany.
| Country | Share |
|---|---|
| United States | 52.0% |
| United Kingdom | 6.5% |
| Canada | 5.7% |
Geography
Where the America's Got Talent audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~90K | 1.23× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.12× | |
| 03 | Saarland | ~7K | 1.09× | |
| 04 | Hessen | ~40K | 1.08× | |
| 05 | Berlin | ~30K | 1.08× | |
| 06 | Schleswig-Holstein | ~20K | 1.05× | |
| 07 | Hamburg | ~10K | 1.01× | |
| 08 | Niedersachsen | ~50K | 1.00× | |
| 09 | Rheinland-Pfalz | ~30K | 0.98× | |
| 10 | Thüringen | ~10K | 0.97× | |
| 11 | Brandenburg | ~20K | 0.96× | |
| 12 | Bayern | ~80K | 0.95× | |
| 13 | Bremen | ~4K | 0.95× | |
| 14 | Sachsen | ~20K | 0.94× | |
| 15 | Sachsen-Anhalt | ~10K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the America's Got Talent audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simon Cowell | Movies & TV | 17.00× | ||
| 02 | Dancing with the Stars | Movies & TV | 15.67× | ||
| 03 | American Idol | Movies & TV | 15.67× | ||
| 04 | Britain's Got Talent | Movies & TV | 13.68× | ||
| 05 | Kim Kardashian | Movies & TV | 7.61× | ||
| 06 | YouTube Music | Internet & Social Media | 7.46× | ||
| 07 | Taylor Swift | Music & Radio | 6.14× | ||
| 08 | Heidi Klum | Fashion & Accessoires | 3.58× | ||
| 09 | ProSieben | Movies & TV | 3.22× | ||
| 10 | Sat.1 | Movies & TV | 3.14× | ||
| 11 | Model (people) | Fashion & Accessoires | 2.83× | ||
| 12 | Let's Dance (German TV series) | Movies & TV | 2.73× | ||
| 13 | TK Maxx | Shopping | 2.19× | ||
| 14 | Comedy movies | Movies & TV | 1.82× | ||
| 15 | Rock music | Music & Radio | 1.80× | ||
| 16 | YouTube | Movies & TV | 1.60× | ||
| 17 | Soccer | Sports | 1.59× | ||
| 18 | Borussia Dortmund | Sports | 1.58× | ||
| 19 | FIFA World Cup | Sports | 1.56× | ||
| 20 | Ukrainians | Music & Radio | 1.56× |
Personality of the America's Got Talent audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Community Orientation | OPEN | 1.42× | |
| Creativity | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.93× | |
| Tradition | CONSERVATISM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× |
Frequently asked questions
How many fans does America's Got Talent have in Germany?
America's Got Talent has an estimated audience of 518,686 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of America's Got Talent viewers?
52.2% of America's Got Talent fans are female, 47.8% are male, with an average age of 41.6 years.
Which brands do America's Got Talent fans like most?
America's Got Talent fans show strongest brand affinity for YouTube Music (7.46×), Taylor Swift (6.14×), and Kim Kardashian (7.61×) over the country average.
Where do America's Got Talent fans live in Germany?
America's Got Talent fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do America's Got Talent fans also like?
Beyond America's Got Talent itself, the audience over-indexes on Taylor Swift (6.14×), Kim Kardashian (7.61×), Simon Cowell (17×), and Dancing with the Stars (15.67×) compared to the Germany average.
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See America's Got Talent audiences in other countries
- America's Got Talent — United States
- America's Got Talent — United Kingdom
- America's Got Talent — France
- America's Got Talent — Italy
- America's Got Talent — Spain
- America's Got Talent — Brazil
- America's Got Talent — Japan
- America's Got Talent — South Korea
- America's Got Talent — India
- America's Got Talent — Canada
- America's Got Talent — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for America's Got Talent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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