RTL+ Audience in Germany
RTL+ has an estimated audience of 1,813,185 people in Germany. 49.6% are female, 50.4% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Loincloth, Stradivarius, Progressive rock, Snow White (Fables).
The average RTL+ fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Loincloth, Stradivarius, with strongest over-indexing on Home Office (1.72× the country average). Demographically, the RTL+ audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of RTL+ fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.8 |
| Estimated audience size | 1,813,185 |
Audience persona
The typical RTL+ fan in Germany is balanced, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 864,147 | 1.18× |
| Bayern | 487,122 | 0.9× |
| Baden-Württemberg | 449,177 | 0.98× |
| Niedersachsen | 372,172 | 1.14× |
| Hessen | 244,273 | 0.95× |
| Rheinland-Pfalz | 175,508 | 1.04× |
| Sachsen | 158,324 | 0.96× |
| Berlin | 139,554 | 0.93× |
| Schleswig-Holstein | 134,954 | 1.12× |
| Brandenburg | 104,186 | 1× |
| Sachsen-Anhalt | 87,886 | 1.01× |
| Thüringen | 77,672 | 0.91× |
| Hamburg | 73,380 | 0.97× |
| Mecklenburg-Vorpommern | 64,647 | 1.01× |
| Saarland | 38,570 | 0.93× |
| Bremen | 28,709 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.72× | Business & Career |
| Loincloth | 3.11× | Fashion & Accessoires |
| Stradivarius | 1.68× | Shopping |
| Progressive rock | 1.54× | Music & Radio |
| Snow White (Fables) | 1.98× | Literature |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Time (magazine) | 1.58× | News |
| Home Delivery | 1.62× | Food & Beverages |
| Figure painting (hobby) | 1.89× | Arts & Culture |
| Zagreb | 1.73× | Travel & Leisure |
| Keeper (password manager) | 1.73× | Technology & Electronics |
| Information sensitivity | 2.1× | Technology & Electronics |
| Esra Erol | 2.18× | Movies & TV |
| Preacher (comics) | 2.63× | Literature |
| San Gil | 1.59× | Travel & Leisure |
| Coworking | 1.52× | Business & Career |
| Phil Campbell (musician) | 1.93× | Music & Radio |
| Huck (magazine) | 3.56× | Internet & Social Media |
| Theocracy | 3.77× | Music & Radio |
| Volvo V60 | 1.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 0.97 |
| Family Orientation | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.94 |
| LGBTQ+ Identity | OPEN | 0.93 |
| Indulgence | JOY | 0.93 |
| DIY Mentality | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.4% |
| France | 28.9% |
| Belgium | 5.8% |
See RTL+ audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does RTL+ have in Germany?
RTL+ has an estimated audience of 1,813,185 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of RTL+ fans?
49.6% of RTL+ fans are female, 50.4% are male, with an average age of 37.8 years.
Which brands do RTL+ fans like most?
RTL+ fans show strongest brand affinity for Home Office (1.72×), Loincloth (3.11×), and Stradivarius (1.68×) over the country average.
Where do RTL+ fans live in Germany?
RTL+ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 864,147), Bayern (reach 487,122), and Baden-Württemberg (reach 449,177). These three regions account for the largest share of the active audience.
What other brands do RTL+ fans also like?
Beyond RTL+ itself, the audience over-indexes on Loincloth (3.11×), Stradivarius (1.68×), Progressive rock (1.54×), and Snow White (Fables) (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RTL+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.