Rascasse Audience Intelligence

Arguvan Audience in Germany

A data profile of the people who buy, follow and care about Arguvan in Germany — modelled from more than twelve digital signal sources. Arguvan has an estimated audience of 375,861 people in Germany.

#284among City in Germany#1352among POI in Germany#1179in Travel & Leisure

The average Arguvan fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Daft Punk, Turkish Airlines, TV game shows, with strongest over-indexing on Daft Punk (55.31× the country average).

Demographically, the Arguvan audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arguvan fan in Germany is more male, around 46.5 years old, with strong Spirituality tendencies and a notable affinity for Daft Punk.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arguvan profile in Germany.

Audience size
376K
in Germany
Gender
36.9%♀
63.1% male
Age
46.5
average years
Country rank
#14746
POI in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arguvan fans

36.9% are female, 63.1% are male, average age 46.5.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Arguvan audience in Germany
MetricValue
Female36.9%
Male63.1%
Average age46.5
Estimated audience size375,861
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Arguvan audience in Germany
Age bracketShare%
16-193%
20-298%
30-3922%
40-4943%
50+23%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Arguvan audience comes from Germany.

Worldwide audience distribution share by country for Arguvan
CountryShare
Germany53.0%
France10.5%
Netherlands7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arguvan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arguvan fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.35×
02Nordrhein-Westfalen~100K1.21×
03Saarland~6K1.20×
04Hessen~30K1.19×
05Berlin~20K1.04×
06Sachsen-Anhalt~10K1.00×
07Baden-Württemberg~50K0.99×
08Thüringen~9K0.98×
09Hamburg~8K0.95×
10Mecklenburg-Vorpommern~7K0.95×
11Brandenburg~10K0.93×
12Rheinland-Pfalz~20K0.92×
13Schleswig-Holstein~10K0.92×
14Sachsen~20K0.87×
15Niedersachsen~30K0.80×
16Bayern~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Arguvan, Germany
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arguvan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arguvan audience
#·InterestCategoryAffinity×
01Daft PunkMusic & Radio55.31×
02Sevilla FCSports10.79×
03Turkish AirlinesTravel & Leisure10.29×
04S.S. LazioSports8.23×
05Kate WinsletMovies & TV7.41×
06TV game showsMovies & TV6.27×
07Table tennisSports4.65×
08ReligionBusiness & Career2.97×
09Dance musicMusic & Radio2.68×
10Deutsche BankBusiness & Career2.63×
11TK MaxxShopping2.56×
12KitchenwareHome & Garden2.48×
13LufthansaTravel & Leisure2.45×
14Home AppliancesHome & Garden2.39×
15Solar energyHome & Garden2.30×
16RyanairTravel & Leisure2.27×
17BatmanMovies & TV2.17×
18Škoda AutoCars & Mobility1.85×
19SupermarketShopping1.72×
20EBayShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arguvan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arguvan audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.97×
Quality AwarenessPREMIUM2.11×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arguvan audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.34×
MindfulnessBALANCE0.44×
Early Adopter MentalityPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arguvan have in Germany?

Arguvan has an estimated audience of 375,861 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Arguvan fans?

36.9% of Arguvan fans are female, 63.1% are male, with an average age of 46.5 years.

03

Which brands do Arguvan fans like most?

Arguvan fans show strongest brand affinity for Daft Punk (55.31×), Turkish Airlines (10.29×), and TV game shows (6.27×) over the country average.

04

Where do Arguvan fans live in Germany?

Arguvan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arguvan fans also like?

Beyond Arguvan itself, the audience over-indexes on Turkish Airlines (10.29×), TV game shows (6.27×), Kate Winslet (7.41×), and TK Maxx (2.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Arguvan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arguvan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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