Arguvan Audience in Germany
Arguvan has an estimated audience of 375,861 people in Germany. 36.9% are female, 63.1% are male, average age 46.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Baiersbronn, Peugeot 308, Lebanese cuisine, International University of Business Agriculture and Technology, Jonah.
The average Arguvan fan in Germany is 46.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Baiersbronn, Peugeot 308, Lebanese cuisine, with strongest over-indexing on Baiersbronn (33.53× the country average). Demographically, the Arguvan audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Arguvan fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 46.5 |
| Estimated audience size | 375,861 |
Audience persona
The typical Arguvan fan in Germany is more male, around 46.5 years old, with strong Spirituality tendencies and a notable affinity for Baiersbronn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,612 | 1.32× |
| Baden-Württemberg | 53,017 | 1.03× |
| Hessen | 37,914 | 1.32× |
| Bayern | 37,682 | 0.62× |
| Niedersachsen | 20,448 | 0.56× |
| Berlin | 19,922 | 1.19× |
| Rheinland-Pfalz | 14,095 | 0.75× |
| Sachsen-Anhalt | 9,413 | 0.97× |
| Thüringen | 9,102 | 0.95× |
| Brandenburg | 8,345 | 0.72× |
| Saarland | 8,229 | 1.78× |
| Bremen | 7,725 | 2.4× |
| Schleswig-Holstein | 7,713 | 0.57× |
| Sachsen | 7,495 | 0.41× |
| Hamburg | 6,840 | 0.81× |
| Mecklenburg-Vorpommern | 4,319 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baiersbronn | 33.53× | Travel & Leisure |
| Peugeot 308 | 1.74× | Cars & Mobility |
| Lebanese cuisine | 2.18× | Food & Beverages |
| International University of Business Agriculture and Technology | 1.74× | Business & Career |
| Jonah | 1.65× | |
| Life of Pi | 1.99× | Movies & TV |
| Cadaqués | 2.24× | Travel & Leisure |
| Peace and conflict studies | 1.57× | Politics & Society |
| Zazen | 3.96× | Politics & Society |
| Albert Hammond, Jr. | 2.68× | Music & Radio |
| Brăila | 1.65× | Travel & Leisure |
| Waterford | 1.97× | Travel & Leisure |
| Islamic eschatology | 1.7× | Politics & Society |
| ixigo | 2.34× | Travel & Leisure |
| Ashes to Ashes (TV series) | 1.81× | Movies & TV |
| Cantù | 1.77× | Travel & Leisure |
| Ipatinga | 6.41× | Travel & Leisure |
| The Boomtown Rats | 1.63× | Music & Radio |
| Ivana (singer) | 1.61× | |
| Generation Iron | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.77 |
| Price Sensitivity | PREMIUM | 1.42 |
| Quality Awareness | PREMIUM | 1.3 |
| Urban Lifestyle | OPEN | 1.11 |
| Need for Security | CONSERVATISM | 1.01 |
| Convenience Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 53.8% |
| France | 10.7% |
| Netherlands | 7.2% |
See Arguvan audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Arguvan have in Germany?
Arguvan has an estimated audience of 375,861 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Arguvan fans?
36.9% of Arguvan fans are female, 63.1% are male, with an average age of 46.5 years.
Which brands do Arguvan fans like most?
Arguvan fans show strongest brand affinity for Baiersbronn (33.53×), Peugeot 308 (1.74×), and Lebanese cuisine (2.18×) over the country average.
Where do Arguvan fans live in Germany?
Arguvan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,612), Baden-Württemberg (reach 53,017), and Hessen (reach 37,914). These three regions account for the largest share of the active audience.
What other brands do Arguvan fans also like?
Beyond Arguvan itself, the audience over-indexes on Peugeot 308 (1.74×), Lebanese cuisine (2.18×), International University of Business Agriculture and Technology (1.74×), and Jonah (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arguvan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.