Betty Taube Audience in Germany
Betty Taube has an estimated audience of 570,833 people in Germany. 84.1% are female, 15.9% are male, average age 22.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Home Office, Combat sport, Progressive rock, Henley shirt.
The average Betty Taube fan in Germany is 22.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Home Office, Combat sport, with strongest over-indexing on Time (magazine) (5.35× the country average). Demographically, the Betty Taube audience skews more female with an average age of 22.8, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Betty Taube fans
| Metric | Value |
|---|---|
| Female | 84.1% |
| Male | 15.9% |
| Average age | 22.8 |
| Estimated audience size | 570,833 |
Audience persona
The typical Betty Taube fan in Germany is more female, around 22.8 years old, with strong Sustainability tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,475 | 1.02× |
| Bayern | 117,475 | 1.08× |
| Baden-Württemberg | 98,163 | 1.06× |
| Niedersachsen | 66,295 | 1.01× |
| Hessen | 47,882 | 0.93× |
| Berlin | 39,910 | 1.32× |
| Rheinland-Pfalz | 32,406 | 0.96× |
| Brandenburg | 30,905 | 1.47× |
| Sachsen | 30,742 | 0.93× |
| Schleswig-Holstein | 24,664 | 1.02× |
| Hamburg | 17,654 | 1.15× |
| Thüringen | 14,429 | 0.84× |
| Sachsen-Anhalt | 14,202 | 0.81× |
| Mecklenburg-Vorpommern | 10,201 | 0.79× |
| Saarland | 6,134 | 0.74× |
| Bremen | 5,097 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 5.35× | News |
| Home Office | 2.86× | Business & Career |
| Combat sport | 2.45× | Sports |
| Progressive rock | 2.33× | Music & Radio |
| Henley shirt | 7.64× | Fashion & Accessoires |
| Škoda Kodiaq | 2.48× | Cars & Mobility |
| Racing | 1.99× | Cars & Mobility |
| Bank account | 3.04× | Business & Career |
| Stradivarius | 1.64× | Shopping |
| Japanese domestic market | 4.46× | Politics & Society |
| Mohamed Salah | 3.14× | Sports |
| Annie Hall | 8.71× | Movies & TV |
| Hatten | 4.08× | Travel & Leisure |
| Horb am Neckar | 5.97× | Travel & Leisure |
| Snow White (Fables) | 1.64× | Literature |
| Cachorro | 2.52× | Pets & Animals |
| Home Delivery | 1.94× | Food & Beverages |
| Google Photos | 1.68× | Technology & Electronics |
| Chalkidiki | 2.19× | Travel & Leisure |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Creativity | OPEN | 1.33 |
| Design Affinity | PREMIUM | 1.29 |
| Individualism | JOY | 1.17 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.8% |
| Austria | 4.4% |
| Switzerland | 3.7% |
See Betty Taube audiences in other countries
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Frequently asked questions
How many fans does Betty Taube have in Germany?
Betty Taube has an estimated audience of 570,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Betty Taube fans?
84.1% of Betty Taube fans are female, 15.9% are male, with an average age of 22.8 years.
Which brands do Betty Taube fans like most?
Betty Taube fans show strongest brand affinity for Time (magazine) (5.35×), Home Office (2.86×), and Combat sport (2.45×) over the country average.
Where do Betty Taube fans live in Germany?
Betty Taube fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,475), Bayern (reach 117,475), and Baden-Württemberg (reach 98,163). These three regions account for the largest share of the active audience.
What other brands do Betty Taube fans also like?
Beyond Betty Taube itself, the audience over-indexes on Home Office (2.86×), Combat sport (2.45×), Progressive rock (2.33×), and Henley shirt (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betty Taube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.