Rascasse Audience Intelligence

Betty Taube Audience in Germany

A data profile of the people who buy, follow and care about Betty Taube in Germany — modelled from more than twelve digital signal sources. Betty Taube has an estimated audience of 613,197 people in Germany.

#27among Social media influencer in Germany#1756among Person in Germany#142in Internet & Social Media

The average Betty Taube fan in Germany is 21.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kelly Osbourne, Florian Silbereisen, Heidi Klum, with strongest over-indexing on Kelly Osbourne (10.01× the country average).

Demographically, the Betty Taube audience skews more female with an average age of 21.3, and over-indexes on personality traits such as Sustainability, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Betty Taube fan in Germany is more female, around 21.3 years old, with strong Sustainability tendencies and a notable affinity for Kelly Osbourne.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betty Taube profile in Germany.

Audience size
613K
in Germany
Gender
86.2%♀
13.8% male
Age
21.3
average years
Country rank
#9920
Person in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Betty Taube fans

86.2% are female, 13.8% are male, average age 21.3.

Fig. 02

Gender split

86.2%
Female
13.8%
Male
Demographic split for Betty Taube audience in Germany
MetricValue
Female86.2%
Male13.8%
Average age21.3
Estimated audience size613,197
Fig. 03

Age distribution

Ø 21.3
average years
Age distribution of the Betty Taube audience in Germany
Age bracketShare%
16-1986%
20-298%
30-395%
40-491%
50+1%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Betty Taube audience comes from Germany.

Worldwide audience distribution share by country for Betty Taube
CountryShare
Germany86.5%
Austria5.6%
Switzerland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betty Taube audience in Germany is strongest.

Fig. 05

Top regions by affinity

Betty Taube fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.74×
02Sachsen~30K1.13×
03Sachsen-Anhalt~20K1.13×
04Mecklenburg-Vorpommern~10K1.11×
05Berlin~30K1.05×
06Niedersachsen~60K1.04×
07Schleswig-Holstein~20K1.01×
08Thüringen~10K1.01×
09Nordrhein-Westfalen~100K1.00×
10Hamburg~10K0.94×
11Bayern~80K0.91×
12Baden-Württemberg~70K0.90×
13Rheinland-Pfalz~30K0.89×
14Bremen~4K0.83×
15Hessen~40K0.81×
16Saarland~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Betty Taube, Germany
0.81×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betty Taube audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betty Taube audience
#·InterestCategoryAffinity×
01Stefanie GiesingerFashion & Accessoires15.82×
02Gwendoline ChristieMovies & TV11.17×
03Miranda CosgroveMovies & TV10.60×
04Naomi WattsMovies & TV10.50×
05Kelly OsbourneMusic & Radio10.01×
06Shirin DavidBeauty & Wellness6.84×
07Florian SilbereisenMusic & Radio5.56×
08Heidi KlumFashion & Accessoires5.10×
09Dakota JohnsonMovies & TV4.43×
10HaftbefehlMusic & Radio3.80×
11Thomas MüllerSports3.20×
12Helene FischerMusic & Radio2.86×
13PrimarkShopping2.80×
14Drop shippingShopping2.54×
15RTL TelevisionMovies & TV2.53×
16BreuningerFashion & Accessoires2.45×
17RossmannShopping2.35×
18AirbnbTravel & Leisure2.22×
19DeichmannShopping2.22×
20H&MShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betty Taube audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betty Taube audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.45×
CreativityOPEN1.39×
Design AffinityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betty Taube audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
Risk AppetiteTHRILL0.89×
Urban LifestyleOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Betty Taube have in Germany?

Betty Taube has an estimated audience of 613,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Betty Taube fans?

86.2% of Betty Taube fans are female, 13.8% are male, with an average age of 21.3 years.

03

Which brands do Betty Taube fans like most?

Betty Taube fans show strongest brand affinity for Kelly Osbourne (10.01×), Florian Silbereisen (5.56×), and Heidi Klum (5.1×) over the country average.

04

Where do Betty Taube fans live in Germany?

Betty Taube fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Betty Taube fans also like?

Beyond Betty Taube itself, the audience over-indexes on Florian Silbereisen (5.56×), Heidi Klum (5.1×), Helene Fischer (2.86×), and Shirin David (6.84×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Betty Taube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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