Rascasse Audience Intelligence

Calvin Klein (fashion designer) Audience in Germany

A data profile of the people who buy, follow and care about Calvin Klein (fashion designer) in Germany — modelled from more than twelve digital signal sources. Calvin Klein (fashion designer) has an estimated audience of 237,447 people in Germany.

#4497among Person in Germany#909in Fashion & Accessoires

The average Calvin Klein (fashion designer) fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Onet.pl, Pandora, Nature, with strongest over-indexing on Onet.pl (15.82× the country average).

Demographically, the Calvin Klein (fashion designer) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Calvin Klein (fashion designer) fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Onet.pl.

Category: Fashion & Accessoires · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calvin Klein (fashion designer) profile in Germany.

Audience size
237K
in Germany
Gender
55.2%♀
44.8% male
Age
36.7
average years
Country rank
#20334
Person in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calvin Klein (fashion designer) fans

55.2% are female, 44.8% are male, average age 36.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Calvin Klein (fashion designer) audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age36.7
Estimated audience size237,447
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Calvin Klein (fashion designer) audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3924%
40-4921%
50+10%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Calvin Klein (fashion designer) audience comes from Germany.

Worldwide audience distribution share by country for Calvin Klein (fashion designer)
CountryShare
United States10.3%
Brazil3.8%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calvin Klein (fashion designer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Calvin Klein (fashion designer) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~6K1.18×
02Berlin~10K1.17×
03Hessen~20K1.14×
04Bayern~40K1.13×
05Nordrhein-Westfalen~60K1.12×
06Baden-Württemberg~30K1.08×
07Niedersachsen~20K1.01×
08Rheinland-Pfalz~10K1.00×
09Brandenburg~7K1.00×
10Bremen~2K0.97×
11Schleswig-Holstein~8K0.95×
12Sachsen~10K0.90×
13Sachsen-Anhalt~5K0.86×
14Mecklenburg-Vorpommern~4K0.86×
15Saarland~2K0.84×
16Thüringen~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Calvin Klein (fashion designer), Germany
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calvin Klein (fashion designer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calvin Klein (fashion designer) audience
#·InterestCategoryAffinity×
01Onet.plNews15.82×
02XaviSports15.82×
03Scott EastwoodMovies & TV10.65×
04Bertolt BrechtLiterature9.50×
05Google TrendsInternet & Social Media8.46×
06Ted BakerFashion & Accessoires7.77×
07Jimmy ChooFashion & Accessoires5.48×
08PandoraFashion & Accessoires5.25×
09LongchampFashion & Accessoires5.18×
10Allegro (auction website)Shopping4.64×
11Sports bettingGames4.35×
12Calvin KleinFashion & Accessoires3.13×
13VacationsTravel & Leisure2.42×
14NatureHome & Garden2.10×
15HermèsFashion & Accessoires2.07×
16RyanairTravel & Leisure1.89×
17German languagePolitics & Society1.85×
18FamilyKids & Family1.66×
19Men's clothingFashion & Accessoires1.65×
20TK MaxxShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calvin Klein (fashion designer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calvin Klein (fashion designer) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.65×
Quality AwarenessPREMIUM1.58×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calvin Klein (fashion designer) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calvin Klein (fashion designer) have in Germany?

Calvin Klein (fashion designer) has an estimated audience of 237,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Calvin Klein (fashion designer) fans?

55.2% of Calvin Klein (fashion designer) fans are female, 44.8% are male, with an average age of 36.7 years.

03

Which brands do Calvin Klein (fashion designer) fans like most?

Calvin Klein (fashion designer) fans show strongest brand affinity for Onet.pl (15.82×), Pandora (5.25×), and Nature (2.1×) over the country average.

04

Where do Calvin Klein (fashion designer) fans live in Germany?

Calvin Klein (fashion designer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Calvin Klein (fashion designer) fans also like?

Beyond Calvin Klein (fashion designer) itself, the audience over-indexes on Pandora (5.25×), Nature (2.1×), Ted Baker (7.77×), and Vacations (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Calvin Klein (fashion designer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Calvin Klein (fashion designer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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