Campact Audience in Germany
Campact has an estimated audience of 367,329 people in Germany. 48.0% are female, 52.0% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Scooby-Doo, Freedom Party of Austria, Focus.
The average Campact fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Scooby-Doo, with strongest over-indexing on Satire (6.93× the country average). Demographically, the Campact audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine · Subtype: Non-governmental organization
Demographics of Campact fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 44.2 |
| Estimated audience size | 367,329 |
Audience persona
The typical Campact fan in Germany is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,052 | 0.87× |
| Bayern | 46,353 | 0.78× |
| Baden-Württemberg | 39,184 | 0.78× |
| Niedersachsen | 34,122 | 0.95× |
| Berlin | 30,250 | 1.84× |
| Hessen | 24,405 | 0.87× |
| Sachsen | 22,933 | 1.27× |
| Rheinland-Pfalz | 14,658 | 0.79× |
| Thüringen | 12,847 | 1.37× |
| Schleswig-Holstein | 12,658 | 0.96× |
| Brandenburg | 12,055 | 1.05× |
| Hamburg | 10,475 | 1.26× |
| Sachsen-Anhalt | 6,257 | 0.66× |
| Mecklenburg-Vorpommern | 5,494 | 0.78× |
| Bremen | 3,356 | 1.06× |
| Saarland | 2,766 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.93× | Literature |
| Western Union | 5.65× | Business & Career |
| Scooby-Doo | 6.26× | Movies & TV |
| Freedom Party of Austria | 17.43× | Politics & Society |
| Focus | 4.44× | News |
| Markus Lanz | 4.35× | Movies & TV |
| Sahra Wagenknecht | 7.04× | Politics & Society |
| Sam Neill | 11.41× | Movies & TV |
| Jutarnji list | 8.3× | News |
| German television comedy | 5.87× | Movies & TV |
| Reinhard Mey | 5.21× | Music & Radio |
| Pets | 1.68× | Pets & Animals |
| Felix Baumgartner | 4.21× | Sports |
| Der Tagesspiegel | 3.32× | News |
| Tagesschau | 1.67× | Movies & TV |
| Thomas Gottschalk | 2.95× | Movies & TV |
| Eintracht Frankfurt | 2.15× | Sports |
| Roland Kaiser | 2.89× | Music & Radio |
| Spiegel Online | 1.76× | News |
| Westdeutscher Rundfunk | 2.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.15 |
| Pet Ownership | JOY | 1.47 |
| Tradition | CONSERVATISM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.32 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.6% |
| China | 1.4% |
| Austria | 1.0% |
See Campact audiences in other countries
More Non-governmental organization audiences in Germany
- UNICEF (1,706,143)
- Greenpeace (986,029)
- SOS Children's Villages (629,232)
- Amnesty International (375,413)
- Médecins Sans Frontières (357,443)
Frequently asked questions
How many fans does Campact have in Germany?
Campact has an estimated audience of 367,329 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Campact fans?
48.0% of Campact fans are female, 52.0% are male, with an average age of 44.2 years.
Which brands do Campact fans like most?
Campact fans show strongest brand affinity for Satire (6.93×), Western Union (5.65×), and Scooby-Doo (6.26×) over the country average.
Where do Campact fans live in Germany?
Campact fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,052), Bayern (reach 46,353), and Baden-Württemberg (reach 39,184). These three regions account for the largest share of the active audience.
What other brands do Campact fans also like?
Beyond Campact itself, the audience over-indexes on Western Union (5.65×), Scooby-Doo (6.26×), Freedom Party of Austria (17.43×), and Focus (4.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.