A data profile of the people who buy, follow and care about Campact in Germany — modelled from more than twelve digital signal sources. Campact has an estimated audience of 347,998 people in Germany.
The average Campact fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Petition, taz. die tageszeitung, with strongest over-indexing on Tagesschau (5.3× the country average).
Demographically, the Campact audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Campact fan in Germany is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Campact profile in Germany.
43.8% are female, 56.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 42.3 |
| Estimated audience size | 347,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Campact audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.4% |
| China | 1.6% |
| United Kingdom | 1.1% |
Where the Campact audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.65× | |
| 02 | Thüringen | ~10K | 1.29× | |
| 03 | Hamburg | ~10K | 1.28× | |
| 04 | Sachsen | ~20K | 1.18× | |
| 05 | Bremen | ~3K | 1.09× | |
| 06 | Brandenburg | ~10K | 1.05× | |
| 07 | Schleswig-Holstein | ~10K | 0.99× | |
| 08 | Niedersachsen | ~30K | 0.96× | |
| 09 | Mecklenburg-Vorpommern | ~6K | 0.93× | |
| 10 | Nordrhein-Westfalen | ~60K | 0.86× | |
| 11 | Sachsen-Anhalt | ~8K | 0.86× | |
| 12 | Hessen | ~20K | 0.84× | |
| 13 | Rheinland-Pfalz | ~10K | 0.84× | |
| 14 | Bayern | ~40K | 0.79× | |
| 15 | Baden-Württemberg | ~40K | 0.79× | |
| 16 | Saarland | ~3K | 0.73× |
The strongest cross-interests of the Campact audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom Party of Austria | Politics & Society | 19.96× | ||
| 02 | taz. die tageszeitung | News | 17.70× | ||
| 03 | Petition | Politics & Society | 12.79× | ||
| 04 | Sam Neill | Movies & TV | 12.71× | ||
| 05 | Che Guevara | Politics & Society | 9.44× | ||
| 06 | Jutarnji list | News | 7.98× | ||
| 07 | Neue Zürcher Zeitung | News | 7.68× | ||
| 08 | Sahra Wagenknecht | Politics & Society | 7.31× | ||
| 09 | Heath Ledger | Movies & TV | 6.88× | ||
| 10 | Scooby-Doo | Movies & TV | 5.73× | ||
| 11 | Junge Freiheit | News | 5.47× | ||
| 12 | The Epoch Times | News | 5.42× | ||
| 13 | Tagesschau | Movies & TV | 5.30× | ||
| 14 | Political science | Business & Career | 4.67× | ||
| 15 | Focus | News | 4.57× | ||
| 16 | Der Tagesspiegel | News | 4.49× | ||
| 17 | Markus Lanz | Movies & TV | 4.12× | ||
| 18 | Roland Kaiser | Music & Radio | 2.90× | ||
| 19 | Politics | Politics & Society | 2.18× | ||
| 20 | Nature | Home & Garden | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.32× | |
| Need for Security | CONSERVATISM | 1.81× | |
| Community Orientation | OPEN | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Sports Activity | POWER | 0.75× | |
| Design Affinity | PREMIUM | 0.81× |
Campact has an estimated audience of 347,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.8% of Campact fans are female, 56.2% are male, with an average age of 42.3 years.
Campact fans show strongest brand affinity for Tagesschau (5.3×), Petition (12.79×), and taz. die tageszeitung (17.7×) over the country average.
Campact fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Campact itself, the audience over-indexes on Petition (12.79×), taz. die tageszeitung (17.7×), Focus (4.57×), and Sam Neill (12.71×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Campact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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