Rascasse Audience Intelligence

Construction set Audience in Germany

A data profile of the people who buy, follow and care about Construction set in Germany — modelled from more than twelve digital signal sources. Construction set has an estimated audience of 762,952 people in Germany.

#3704among Topic in Germany#201in Kids & Family

The average Construction set fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego, Pyrex, Ornamental plant, with strongest over-indexing on Lego (10.09× the country average).

Demographically, the Construction set audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Construction set fan in Germany is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Lego.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Construction set profile in Germany.

Audience size
763K
in Germany
Gender
45.8%♀
54.2% male
Age
37.0
average years
Country rank
#8239
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Construction set fans

45.8% are female, 54.2% are male, average age 37.0.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Construction set audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age37.0
Estimated audience size762,952
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Construction set audience in Germany
Age bracketShare%
16-1915%
20-2927%
30-3931%
40-4918%
50+9%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Construction set audience comes from Germany.

Worldwide audience distribution share by country for Construction set
CountryShare
United States18.0%
United Kingdom8.7%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Construction set audience in Germany is strongest.

Fig. 05

Top regions by affinity

Construction set fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.21×
02Bayern~100K1.18×
03Hamburg~20K1.11×
04Berlin~40K1.10×
05Sachsen~40K1.09×
06Thüringen~20K1.04×
07Hessen~60K1.02×
08Nordrhein-Westfalen~200K0.99×
09Mecklenburg-Vorpommern~10K0.99×
10Bremen~6K0.98×
11Niedersachsen~70K0.97×
12Sachsen-Anhalt~20K0.97×
13Saarland~9K0.97×
14Rheinland-Pfalz~40K0.92×
15Schleswig-Holstein~20K0.90×
16Brandenburg~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Construction set, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Construction set audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Construction set audience
#·InterestCategoryAffinity×
01PyrexHome & Garden79.50×
02Zero-energy buildingHome & Garden20.77×
03Larry BirdSports20.00×
04SeaWorld San DiegoTravel & Leisure20.00×
05Lego MinecraftKids & Family14.41×
06Lego CreatorKids & Family13.75×
07Lego TechnicKids & Family10.95×
08LegoKids & Family10.09×
09Lego Star WarsKids & Family10.00×
10Lego Harry PotterMovies & TV8.28×
11TonieboxKids & Family6.26×
12Ornamental plantHome & Garden5.78×
13LegolandTravel & Leisure5.73×
14Parental leaveKids & Family5.46×
15Baby foodKids & Family3.68×
16Instant GamingGames3.68×
17ToysGames2.53×
18TransfermarktSports1.87×
19TagesschauMovies & TV1.83×
20FamilyKids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Construction set audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Construction set audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Convenience OrientationPREMIUM1.32×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Construction set audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
SpiritualityBALANCE0.81×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Construction set have in Germany?

Construction set has an estimated audience of 762,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Construction set fans?

45.8% of Construction set fans are female, 54.2% are male, with an average age of 37.0 years.

03

Which brands do Construction set fans like most?

Construction set fans show strongest brand affinity for Lego (10.09×), Pyrex (79.5×), and Ornamental plant (5.78×) over the country average.

04

Where do Construction set fans live in Germany?

Construction set fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Construction set fans also like?

Beyond Construction set itself, the audience over-indexes on Pyrex (79.5×), Ornamental plant (5.78×), Parental leave (5.46×), and Lego Minecraft (14.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Construction set audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Construction set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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