Construction set Audience in Germany
Construction set has an estimated audience of 762,952 people in Germany. 45.8% are female, 54.2% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego, Pyrex, Ornamental plant, Tagesschau, Baby food.
The average Construction set fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego, Pyrex, Ornamental plant, with strongest over-indexing on Lego (9.4× the country average). Demographically, the Construction set audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Construction set fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 37.0 |
| Estimated audience size | 762,952 |
Audience persona
The typical Construction set fan in Germany is balanced, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Lego.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,692 | 1× |
| Bayern | 154,872 | 1.26× |
| Baden-Württemberg | 141,700 | 1.36× |
| Niedersachsen | 75,046 | 1.01× |
| Hessen | 60,081 | 1.03× |
| Sachsen | 41,127 | 1.1× |
| Berlin | 38,154 | 1.12× |
| Rheinland-Pfalz | 34,935 | 0.91× |
| Schleswig-Holstein | 22,126 | 0.81× |
| Hamburg | 20,020 | 1.16× |
| Thüringen | 19,273 | 0.99× |
| Brandenburg | 18,202 | 0.77× |
| Sachsen-Anhalt | 17,797 | 0.9× |
| Mecklenburg-Vorpommern | 13,494 | 0.93× |
| Saarland | 6,707 | 0.72× |
| Bremen | 6,055 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego | 9.4× | Kids & Family |
| Pyrex | 40.5× | Home & Garden |
| Ornamental plant | 4.01× | Home & Garden |
| Tagesschau | 2.1× | Movies & TV |
| Baby food | 3.77× | Kids & Family |
| Lego Technic | 10.96× | Kids & Family |
| Satire | 4.32× | Literature |
| Lego Minecraft | 12.32× | Kids & Family |
| Harry Potter | 1.61× | Movies & TV |
| Pets | 1.66× | Pets & Animals |
| Parental leave | 4.4× | Kids & Family |
| Lego Star Wars | 8.36× | Kids & Family |
| Transfermarkt | 2.43× | Sports |
| Filmstarts | 5.77× | Movies & TV |
| Obi (store) | 1.73× | Shopping |
| Pandora | 4.21× | Fashion & Accessoires |
| REWE | 1.72× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Family | 1.57× | Kids & Family |
| Tour de France | 4.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.29 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 8.7% |
| Italy | 7.8% |
See Construction set audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Construction set have in Germany?
Construction set has an estimated audience of 762,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Construction set fans?
45.8% of Construction set fans are female, 54.2% are male, with an average age of 37.0 years.
Which brands do Construction set fans like most?
Construction set fans show strongest brand affinity for Lego (9.4×), Pyrex (40.5×), and Ornamental plant (4.01×) over the country average.
Where do Construction set fans live in Germany?
Construction set fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,692), Bayern (reach 154,872), and Baden-Württemberg (reach 141,700). These three regions account for the largest share of the active audience.
What other brands do Construction set fans also like?
Beyond Construction set itself, the audience over-indexes on Pyrex (40.5×), Ornamental plant (4.01×), Tagesschau (2.1×), and Baby food (3.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Construction set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.