Rascasse Audience Intelligence

Construction set Audience in United States

A data profile of the people who buy, follow and care about Construction set in United States — modelled from more than twelve digital signal sources. Construction set has an estimated audience of 2,240,314 people in United States.

#5957among Topic in United States#290in Kids & Family

The average Construction set fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lego, Child development, Public Storage, with strongest over-indexing on Lego (13.14× the country average).

Demographically, the Construction set audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Construction set fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Lego.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Construction set profile in United States.

Audience size
2.2M
in United States
Gender
49.8%♀
50.2% male
Age
37.4
average years
Country rank
#12999
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Construction set fans

49.8% are female, 50.2% are male, average age 37.4.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Construction set audience in United States
MetricValue
Female49.8%
Male50.2%
Average age37.4
Estimated audience size2,240,314
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Construction set audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3925%
40-4919%
50+13%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Construction set audience comes from United States.

Worldwide audience distribution share by country for Construction set
CountryShare
United States18.0%
United Kingdom8.7%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Construction set audience in United States is strongest.

Fig. 05

Top regions by affinity

Construction set fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.32×
02Alaska~6K1.28×
03North Dakota~6K1.26×
04Montana~8K1.22×
05South Dakota~6K1.18×
06Rhode Island~8K1.17×
07West Virginia~10K1.16×
08Maine~9K1.15×
09New Hampshire~10K1.11×
10Delaware~7K1.11×
11Idaho~10K1.07×
12Hawaii~10K1.05×
13Nebraska~10K1.03×
14Mississippi~20K1.02×
15Kansas~20K1.01×
16New Mexico~10K1.01×
17Washington, District of Columbia~7K1.01×
18Arkansas~20K1.00×
19Iowa~20K0.99×
20Oklahoma~20K0.98×
21Kentucky~30K0.95×
22Utah~20K0.95×
23Nevada~20K0.94×
24Alabama~30K0.93×
25Louisiana~30K0.93×
26Connecticut~20K0.93×
27Oregon~20K0.92×
28South Carolina~30K0.91×
29Minnesota~30K0.91×
30Wisconsin~30K0.90×
31Missouri~30K0.89×
32Tennessee~40K0.88×
33Indiana~40K0.88×
34Colorado~30K0.88×
35Maryland~30K0.87×
36Arizona~40K0.86×
37Massachusetts~40K0.86×
38Washington~40K0.85×
39Michigan~50K0.84×
40Virginia~50K0.84×
41New Jersey~50K0.83×
42Ohio~60K0.82×
43Georgia~60K0.82×
44North Carolina~60K0.82×
45New York~100K0.80×
46Pennsylvania~60K0.80×
47Illinois~60K0.80×
48Florida~100K0.71×
49Texas~100K0.67×
50California~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Construction set, United States
0.61×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Construction set audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Construction set audience
#·InterestCategoryAffinity×
01WindowBlindsTechnology & Electronics18.79×
02Play-DohKids & Family16.88×
03LegoKids & Family13.14×
04My Little PonyKids & Family11.85×
05Public StorageBusiness & Career7.85×
06Wall StreetBusiness & Career7.71×
07Child developmentBusiness & Career7.61×
08MothercareKids & Family7.56×
09Parental leaveKids & Family5.30×
10Office suppliesBusiness & Career4.94×
11Baby foodKids & Family4.35×
12Kitchen knifeHome & Garden4.08×
13Disney StoreShopping3.91×
14GameStopGames3.55×
15KindergartenKids & Family3.14×
16SupermanMovies & TV2.14×
17BeetlejuiceMovies & TV2.08×
18Pizza HutFood & Beverages1.80×
19ApartmentBusiness & Career1.79×
20ToysGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Construction set audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Construction set audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.28×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Construction set audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Quality AwarenessPREMIUM0.75×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Construction set have in United States?

Construction set has an estimated audience of 2,240,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Construction set fans?

49.8% of Construction set fans are female, 50.2% are male, with an average age of 37.4 years.

03

Which brands do Construction set fans like most?

Construction set fans show strongest brand affinity for Lego (13.14×), Child development (7.61×), and Public Storage (7.85×) over the country average.

04

Where do Construction set fans live in United States?

Construction set fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Construction set fans also like?

Beyond Construction set itself, the audience over-indexes on Child development (7.61×), Public Storage (7.85×), Superman (2.14×), and My Little Pony (11.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Construction set audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Construction set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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