Construction set Audience in United States

Construction set has an estimated audience of 2,240,314 people in United States. 49.8% are female, 50.2% are male, average age 37.4. Top regions: New York, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Lego, Microblogging, Singer-songwriter.

The average Construction set fan in United States is 37.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Lego, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Construction set audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Construction set fans

Demographic split for Construction set audience in United States
MetricValue
Female49.8%
Male50.2%
Average age37.4
Estimated audience size2,240,314

Audience persona

The typical Construction set fan in United States is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Construction set in United States
RegionReachAffinity
New York98,1340.78×
California87,2270.35×
Texas64,0530.33×
Florida42,1670.28×
Pennsylvania32,1480.43×
North Carolina29,4660.44×
Illinois27,1370.36×
Ohio27,0890.39×
Georgia24,7310.36×
Washington23,1540.52×
Arizona21,5260.47×
New Jersey21,4480.38×
Michigan21,3490.36×
Oklahoma20,8250.84×
Mississippi20,7731.13×
Tennessee18,8990.42×
Louisiana18,4700.64×
Indiana18,2820.45×
Virginia17,4930.32×
West Virginia17,2691.66×
Alabama17,1930.55×
Arkansas17,0350.92×
Missouri16,5250.46×
Kentucky16,3960.58×
Maryland16,3810.43×
Iowa16,1950.88×
Minnesota15,9770.5×
Kansas15,8400.9×
Alaska15,7973.3×
Wisconsin15,6470.46×
South Carolina15,0110.45×
Idaho14,6181.3×
Utah14,5000.72×
Hawaii13,9651.45×
Massachusetts13,8360.31×
Montana13,7712.22×
South Dakota13,5932.62×
Oregon13,5450.53×
Colorado13,4690.38×
North Dakota13,2352.88×
New Hampshire13,0441.48×
Wyoming12,8063.86×
Nebraska12,7721.14×
Connecticut12,7530.57×
New Mexico12,7061.13×
Nevada12,6650.58×
Rhode Island12,5951.77×
Maine12,5871.57×
Vermont12,3883.15×
Delaware11,2791.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Construction set audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Lego11.71×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Moto Guzzi34.38×Cars & Mobility
Bachelor of Business Administration43.51×Business & Career
Income tax13.19×Business & Career
Child development6.91×Business & Career
Play-Doh19.56×Kids & Family
Superman2.14×Movies & TV
My Little Pony12.68×Kids & Family
Mothercare9.03×Kids & Family
Wall Street12.43×Business & Career
Public Storage7.61×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Baby food4.77×Kids & Family
GameStop3.8×Games
Planet Fitness2.56×Sports
Hobby Lobby2.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Construction set audience
TraitClusterScore
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.17
Social Media UsageJOY1.16
Convenience OrientationPREMIUM1.15
Price SensitivityPREMIUM1.1
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Construction set
CountryShare
United States18.0%
United Kingdom8.7%
Italy7.8%

See Construction set audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Construction set have in United States?

Construction set has an estimated audience of 2,240,314 people in United States, concentrated in New York and California.

What is the gender split and age of Construction set fans?

49.8% of Construction set fans are female, 50.2% are male, with an average age of 37.4 years.

Which brands do Construction set fans like most?

Construction set fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Lego (11.71×) over the country average.

Where do Construction set fans live in United States?

Construction set fans in United States are most concentrated in New York (reach 98,134), California (reach 87,227), and Texas (reach 64,053). These three regions account for the largest share of the active audience.

What other brands do Construction set fans also like?

Beyond Construction set itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Lego (11.71×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Construction set. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.