Cornelsen Audience in Germany
Cornelsen has an estimated audience of 1,897,548 people in Germany. 58.1% are female, 41.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Stradivarius, Combat sport, Moroccan riad.
The average Cornelsen fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Stradivarius, with strongest over-indexing on KLIX (AM) (8.31× the country average). Demographically, the Cornelsen audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Publishing
Demographics of Cornelsen fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.0 |
| Estimated audience size | 1,897,548 |
Audience persona
The typical Cornelsen fan in Germany is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 475,858 | 1.15× |
| Bayern | 314,321 | 1.03× |
| Baden-Württemberg | 257,550 | 0.99× |
| Niedersachsen | 180,787 | 0.98× |
| Hessen | 133,031 | 0.92× |
| Brandenburg | 112,782 | 1.92× |
| Berlin | 108,628 | 1.28× |
| Rheinland-Pfalz | 106,704 | 1.12× |
| Sachsen | 86,449 | 0.93× |
| Sachsen-Anhalt | 63,525 | 1.29× |
| Thüringen | 45,249 | 0.94× |
| Schleswig-Holstein | 44,209 | 0.65× |
| Mecklenburg-Vorpommern | 28,726 | 0.79× |
| Hamburg | 22,287 | 0.52× |
| Saarland | 20,010 | 0.86× |
| Bremen | 10,254 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 8.31× | Music & Radio |
| Israel | 4.33× | Travel & Leisure |
| Stradivarius | 1.8× | Shopping |
| Combat sport | 1.51× | Sports |
| Moroccan riad | 6.36× | Politics & Society |
| Progressive rock | 1.55× | Music & Radio |
| Christmas Gift | 1.66× | Kids & Family |
| 3D printing | 1.58× | Technology & Electronics |
| Mechanic | 1.52× | Cars & Mobility |
| Corona (band) | 1.62× | Music & Radio |
| Este, Veneto | 1.62× | Travel & Leisure |
| Headhunters (film) | 3.06× | Movies & TV |
| Phil Campbell (musician) | 3.25× | Music & Radio |
| Home Delivery | 1.65× | Food & Beverages |
| Kodi (software) | 1.72× | Technology & Electronics |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Turner & Hooch | 11.12× | Movies & TV |
| Kumanovo | 7.22× | Travel & Leisure |
| myDealZ | 1.52× | Shopping |
| Keeper (password manager) | 2.17× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| Sustainability | BALANCE | 1.28 |
| Tradition | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| Switzerland | 0.7% |
| Austria | 0.6% |
See Cornelsen audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Cornelsen have in Germany?
Cornelsen has an estimated audience of 1,897,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cornelsen fans?
58.1% of Cornelsen fans are female, 41.9% are male, with an average age of 38.0 years.
Which brands do Cornelsen fans like most?
Cornelsen fans show strongest brand affinity for KLIX (AM) (8.31×), Israel (4.33×), and Stradivarius (1.8×) over the country average.
Where do Cornelsen fans live in Germany?
Cornelsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 475,858), Bayern (reach 314,321), and Baden-Württemberg (reach 257,550). These three regions account for the largest share of the active audience.
What other brands do Cornelsen fans also like?
Beyond Cornelsen itself, the audience over-indexes on Israel (4.33×), Stradivarius (1.8×), Combat sport (1.51×), and Moroccan riad (6.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cornelsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.