Rascasse Audience Intelligence

Cornelsen Target Market in Germany

A data profile of the people who buy, follow and care about Cornelsen in Germany — modelled from more than twelve digital signal sources. Cornelsen has an estimated audience of 1,966,261 people in Germany.

#416among Brand in Germany#102in Kids & Family

The average Cornelsen fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Nature, Family, with strongest over-indexing on Tagesschau (2.13× the country average).

Demographically, the Cornelsen audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cornelsen fan in Germany is more female, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cornelsen profile in Germany.

Audience size
2M
in Germany
Gender
56.1%♀
43.9% male
Age
37.7
average years
Country rank
#3418
Brand in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cornelsen

56.1% are female, 43.9% are male, average age 37.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Cornelsen audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age37.7
Estimated audience size1,966,261
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Cornelsen audience in Germany
Age bracketShare%
16-1926%
20-2917%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Cornelsen audience comes from Germany.

Worldwide audience distribution share by country for Cornelsen
CountryShare
Germany94.2%
Switzerland0.6%
Austria0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cornelsen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cornelsen customers by region in Germany
#RegionReachAffinity×
01Brandenburg~100K1.93×
02Sachsen-Anhalt~60K1.31×
03Berlin~100K1.24×
04Nordrhein-Westfalen~500K1.13×
05Rheinland-Pfalz~100K1.10×
06Bayern~300K0.98×
07Baden-Württemberg~200K0.96×
08Thüringen~50K0.96×
09Niedersachsen~200K0.95×
10Saarland~20K0.95×
11Sachsen~90K0.94×
12Hessen~100K0.93×
13Mecklenburg-Vorpommern~30K0.80×
14Bremen~10K0.69×
15Schleswig-Holstein~40K0.64×
16Hamburg~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Cornelsen, Germany
0.53×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cornelsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cornelsen audience
#·InterestCategoryAffinity×
01Jeff BeckMusic & Radio10.79×
02Starship Troopers (film)Movies & TV10.62×
03NellyMusic & Radio7.04×
04Free University of BerlinBusiness & Career7.04×
05Wale (rapper)Music & Radio6.87×
06James HetfieldMusic & Radio6.14×
07Humboldt University of BerlinBusiness & Career3.92×
08Nina ChubaMusic & Radio2.91×
09NatureHome & Garden2.26×
10TagesschauMovies & TV2.13×
11HugendubelShopping1.99×
12VolunteeringPolitics & Society1.95×
13FocusNews1.88×
14VacationsTravel & Leisure1.84×
15FamilyKids & Family1.68×
16German languagePolitics & Society1.68×
17RedditInternet & Social Media1.68×
18Musical instrumentMusic & Radio1.66×
19EmailTechnology & Electronics1.62×
20Lieferando.deFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cornelsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cornelsen audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.64×
Community OrientationOPEN1.54×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cornelsen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.82×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cornelsen's target market in Germany?

Cornelsen's target market in Germany covers an estimated 1,966,261 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cornelsen customers?

56.1% of the Cornelsen audience are female, 43.9% are male, with an average age of 37.7 years.

03

Which brands do Cornelsen fans like most?

Cornelsen fans show strongest brand affinity for Tagesschau (2.13×), Nature (2.26×), and Family (1.68×) over the country average.

04

Where do Cornelsen fans live in Germany?

Cornelsen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cornelsen fans also like?

Beyond Cornelsen itself, the audience over-indexes on Nature (2.26×), Family (1.68×), Starship Troopers (film) (10.62×), and Nelly (7.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Cornelsen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cornelsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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