Demography Audience in Germany
A data profile of the people who buy, follow and care about Demography in Germany — modelled from more than twelve digital signal sources. Demography has an estimated audience of 285,622 people in Germany.
The average Demography fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include David Harbour, Cillian Murphy, Tagesschau, with strongest over-indexing on David Harbour (12.31× the country average).
Demographically, the Demography audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Demography fan in Germany is balanced, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for David Harbour.
At a glance
The key figures that characterise the Demography profile in Germany.
Search interest · 12-month trend
Demographics of Demography fans
52.8% are female, 47.2% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.4 |
| Estimated audience size | 285,622 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Demography audience comes from Germany.
| Country | Share |
|---|---|
| United States | 47.7% |
| India | 5.6% |
| France | 5.0% |
Geography
Where the Demography audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.15× | |
| 02 | Sachsen | ~20K | 1.14× | |
| 03 | Sachsen-Anhalt | ~8K | 1.10× | |
| 04 | Brandenburg | ~9K | 1.07× | |
| 05 | Thüringen | ~8K | 1.06× | |
| 06 | Hamburg | ~7K | 1.04× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 1.01× | |
| 08 | Bremen | ~2K | 1.00× | |
| 09 | Hessen | ~20K | 0.99× | |
| 10 | Rheinland-Pfalz | ~10K | 0.99× | |
| 11 | Niedersachsen | ~30K | 0.96× | |
| 12 | Bayern | ~40K | 0.95× | |
| 13 | Nordrhein-Westfalen | ~60K | 0.93× | |
| 14 | Baden-Württemberg | ~40K | 0.92× | |
| 15 | Saarland | ~3K | 0.91× | |
| 16 | Schleswig-Holstein | ~9K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Demography audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Rooker | Movies & TV | 20.00× | ||
| 02 | Myspace | Internet & Social Media | 20.00× | ||
| 03 | St. Louis Cardinals | Sports | 20.00× | ||
| 04 | Anaheim Ducks | Sports | 20.00× | ||
| 05 | Jennifer Hudson | Music & Radio | 20.00× | ||
| 06 | Washington Capitals | Sports | 20.00× | ||
| 07 | Chicago Blackhawks | Sports | 20.00× | ||
| 08 | San Jose Sharks | Sports | 20.00× | ||
| 09 | Kettcar | Music & Radio | 19.45× | ||
| 10 | Taika Waititi | Movies & TV | 17.52× | ||
| 11 | Edmonton Oilers | Sports | 16.13× | ||
| 12 | TransferWise | Business & Career | 12.63× | ||
| 13 | David Harbour | Movies & TV | 12.31× | ||
| 14 | Cillian Murphy | Movies & TV | 11.61× | ||
| 15 | MoneyGram | Business & Career | 8.93× | ||
| 16 | Jason Momoa | Movies & TV | 4.33× | ||
| 17 | Tagesschau | Movies & TV | 2.58× | ||
| 18 | Online newspaper | News | 2.24× | ||
| 19 | Internet & Social Media | 2.07× | |||
| 20 | Netto Marken-Discount | Shopping | 1.80× |
Personality of the Demography audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.06× | |
| Individualism | JOY | 1.75× | |
| Need for Security | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.70× |
Frequently asked questions
How many fans does Demography have in Germany?
Demography has an estimated audience of 285,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Demography fans?
52.8% of Demography fans are female, 47.2% are male, with an average age of 41.4 years.
Which brands do Demography fans like most?
Demography fans show strongest brand affinity for David Harbour (12.31×), Cillian Murphy (11.61×), and Tagesschau (2.58×) over the country average.
Where do Demography fans live in Germany?
Demography fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Demography fans also like?
Beyond Demography itself, the audience over-indexes on Cillian Murphy (11.61×), Tagesschau (2.58×), TransferWise (12.63×), and Kettcar (19.45×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Demography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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