Demography Audience in United States

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Demography has an estimated audience of 6,358,711 people in United States. 53.2% are female, 46.8% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Urban Outfitters, Nationality, The Historian.

The average Demography fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Urban Outfitters, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Demography audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Demography fans

Demographic split for Demography audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.8
Estimated audience size6,358,711

Audience persona

The typical Demography fan in United States is balanced, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Demography in United States
RegionReachAffinity
California868,1201.24×
Texas751,5241.37×
Florida476,7311.11×
New York407,7331.15×
Georgia263,9041.35×
Pennsylvania225,4471.05×
Illinois218,5701.03×
North Carolina198,7671.04×
Virginia180,0671.16×
Ohio175,3230.9×
Michigan166,5791×
Washington161,9981.27×
Massachusetts152,3501.22×
New Jersey151,0170.93×
Maryland124,4081.14×
Arizona121,4740.94×
Indiana111,1950.96×
Tennessee108,5060.85×
Minnesota98,5621.08×
Colorado97,9870.98×
South Carolina89,5290.94×
Missouri85,8720.84×
Louisiana84,9241.04×
Wisconsin79,5500.83×
Oregon77,4381.06×
Alabama75,4110.85×
Kentucky67,1610.84×
Oklahoma67,1510.95×
Connecticut66,8671.05×
Utah62,3141.09×
Nevada46,4830.76×
Iowa44,1240.84×
Kansas43,1240.86×
Mississippi41,4730.79×
Arkansas39,0770.75×
Washington, District of Columbia33,8941.77×
Nebraska30,1360.95×
Idaho29,7010.93×
New Mexico27,4800.86×
Hawaii27,4571×
West Virginia23,3440.79×
New Hampshire21,7990.87×
Rhode Island21,0501.04×
Maine19,3870.85×
Montana18,0511.02×
North Dakota14,7461.13×
Delaware14,0460.8×
Alaska13,4600.99×
Vermont12,5851.13×
South Dakota10,6900.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Demography audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Urban Outfitters2.27×Shopping
Nationality2.29×Politics & Society
The Historian16.48×Literature
Minnesota1.74×Travel & Leisure
Progressive rock1.87×Music & Radio
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Tuscany3.39×Travel & Leisure
Isla Holbox10.83×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Girolando cattle9.97×Pets & Animals
Dan Hardy11.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Demography audience
TraitClusterScore
Risk AppetiteTHRILL3.03
PatriotismCONSERVATISM2.38
SpiritualityBALANCE1.73
Luxury OrientationPREMIUM1.51
ExtroversionTHRILL1.48
Urban LifestyleOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Demography
CountryShare
United States47.7%
India5.6%
France5.0%

See Demography audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Demography have in United States?

Demography has an estimated audience of 6,358,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Demography fans?

53.2% of Demography fans are female, 46.8% are male, with an average age of 41.8 years.

Which brands do Demography fans like most?

Demography fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.64×), and Urban Outfitters (2.27×) over the country average.

Where do Demography fans live in United States?

Demography fans in United States are most concentrated in California (reach 868,120), Texas (reach 751,524), and Florida (reach 476,731). These three regions account for the largest share of the active audience.

What other brands do Demography fans also like?

Beyond Demography itself, the audience over-indexes on Google Home (11.64×), Urban Outfitters (2.27×), Nationality (2.29×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Demography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.