Rascasse Audience Intelligence

Demography Audience in United States

A data profile of the people who buy, follow and care about Demography in United States — modelled from more than twelve digital signal sources. Demography has an estimated audience of 6,358,711 people in United States.

#175among Field of study in United States#3238among Topic in United States#341in Politics & Society

The average Demography fan in United States is 41.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Drudge Report, Web server, Britney Spears, with strongest over-indexing on Drudge Report (3.42× the country average).

Demographically, the Demography audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Demography fan in United States is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Demography profile in United States.

Audience size
6.4M
in United States
Gender
53.2%♀
46.8% male
Age
41.8
average years
Country rank
#5451
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Demography fans

53.2% are female, 46.8% are male, average age 41.8.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Demography audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.8
Estimated audience size6,358,711
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Demography audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Demography audience comes from United States.

Worldwide audience distribution share by country for Demography
CountryShare
United States47.7%
India5.6%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Demography audience in United States is strongest.

Fig. 05

Top regions by affinity

Demography fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.55×
02North Dakota~20K1.49×
03Washington, District of Columbia~30K1.33×
04Virginia~200K1.30×
05Georgia~200K1.19×
06South Carolina~100K1.14×
07Minnesota~100K1.14×
08Indiana~100K1.10×
09California~800K1.09×
10Washington~100K1.09×
11Louisiana~90K1.09×
12Michigan~200K1.08×
13Nebraska~30K1.08×
14South Dakota~20K1.06×
15Pennsylvania~200K1.05×
16Utah~60K1.04×
17Vermont~10K1.04×
18Massachusetts~100K1.02×
19Oklahoma~70K1.02×
20Hawaii~30K1.02×
21Montana~20K1.02×
22Illinois~200K1.00×
23Connecticut~60K1.00×
24North Carolina~200K0.99×
25Colorado~100K0.99×
26Delaware~20K0.99×
27Alaska~10K0.99×
28Maryland~100K0.98×
29Kansas~50K0.98×
30Rhode Island~20K0.98×
31Wisconsin~90K0.97×
32New Mexico~30K0.97×
33Idaho~30K0.96×
34Kentucky~80K0.95×
35Maine~20K0.94×
36Florida~400K0.93×
37New York~300K0.93×
38Oregon~70K0.92×
39New Hampshire~20K0.91×
40New Jersey~100K0.90×
41Alabama~80K0.89×
42Iowa~50K0.89×
43West Virginia~30K0.88×
44Ohio~200K0.87×
45Arizona~100K0.86×
46Tennessee~100K0.86×
47Missouri~90K0.86×
48Arkansas~40K0.85×
49Mississippi~40K0.84×
50Nevada~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Demography, United States
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Demography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Demography audience
#·InterestCategoryAffinity×
01Karl MarxLiterature6.98×
02Berlin WallTravel & Leisure5.63×
03Web serverTechnology & Electronics3.90×
04ImprovisationMusic & Radio3.54×
05Drudge ReportSports3.42×
06PoliticoPolitics & Society3.21×
07Chat roomInternet & Social Media3.11×
08Public administrationBusiness & Career3.01×
09Non-alcoholic beverageFood & Beverages2.72×
10New York PostNews2.51×
11FanaticsFashion & Accessoires2.44×
12Britney SpearsMusic & Radio2.35×
13Rail transportTravel & Leisure2.19×
14Internet celebrityInternet & Social Media1.88×
15Online newspaperNews1.87×
16GeneticsKids & Family1.78×
17Real propertyHome & Garden1.77×
18PhilanthropyArts & Culture1.72×
19Subscription business modelShopping1.71×
20NostalgiaHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Demography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Demography audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
SpiritualityBALANCE1.66×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Demography audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.35×
Social Media UsageJOY0.61×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Demography have in United States?

Demography has an estimated audience of 6,358,711 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Demography fans?

53.2% of Demography fans are female, 46.8% are male, with an average age of 41.8 years.

03

Which brands do Demography fans like most?

Demography fans show strongest brand affinity for Drudge Report (3.42×), Web server (3.9×), and Britney Spears (2.35×) over the country average.

04

Where do Demography fans live in United States?

Demography fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Demography fans also like?

Beyond Demography itself, the audience over-indexes on Web server (3.9×), Britney Spears (2.35×), Berlin Wall (5.63×), and New York Post (2.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Demography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Demography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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