A data profile of the people who buy, follow and care about Die Anstalt in Germany — modelled from more than twelve digital signal sources. Die Anstalt has an estimated audience of 774,051 people in Germany.
The average Die Anstalt fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Massively multiplayer online role-playing games, Melanie Lynskey, Dieter Nuhr, with strongest over-indexing on Massively multiplayer online role-playing games (55.56× the country average).
Demographically, the Die Anstalt audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Anstalt fan in Germany is more male, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Massively multiplayer online role-playing games.
The key figures that characterise the Die Anstalt profile in Germany.
42.2% are female, 57.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 41.9 |
| Estimated audience size | 774,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Die Anstalt audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.2% |
| Austria | 3.4% |
| Switzerland | 3.0% |
Where the Die Anstalt audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.30× | |
| 02 | Sachsen | ~50K | 1.29× | |
| 03 | Bayern | ~100K | 1.16× | |
| 04 | Thüringen | ~20K | 1.04× | |
| 05 | Schleswig-Holstein | ~30K | 1.03× | |
| 06 | Bremen | ~7K | 1.02× | |
| 07 | Baden-Württemberg | ~100K | 1.01× | |
| 08 | Hamburg | ~20K | 0.98× | |
| 09 | Niedersachsen | ~70K | 0.96× | |
| 10 | Hessen | ~60K | 0.94× | |
| 11 | Brandenburg | ~20K | 0.93× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.93× | |
| 13 | Sachsen-Anhalt | ~20K | 0.92× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.89× | |
| 15 | Rheinland-Pfalz | ~30K | 0.86× | |
| 16 | Saarland | ~7K | 0.78× |
The strongest cross-interests of the Die Anstalt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online role-playing games | Games | 55.56× | ||
| 02 | Melanie Lynskey | Movies & TV | 29.93× | ||
| 03 | Weather radar | Home & Garden | 29.85× | ||
| 04 | Alicia Silverstone | Movies & TV | 27.63× | ||
| 05 | Dieter Nuhr | Movies & TV | 19.02× | ||
| 06 | Political satire | Literature | 14.14× | ||
| 07 | Amanda Seyfried | Movies & TV | 13.98× | ||
| 08 | Leonard Nimoy | Movies & TV | 12.36× | ||
| 09 | Scooby-Doo | Movies & TV | 8.96× | ||
| 10 | Satire | Literature | 7.06× | ||
| 11 | FC St. Pauli | Sports | 4.52× | ||
| 12 | Dieter Bohlen | Music & Radio | 4.30× | ||
| 13 | Das Erste | Movies & TV | 4.17× | ||
| 14 | Storm of Love | Movies & TV | 3.51× | ||
| 15 | Transfermarkt | Sports | 3.30× | ||
| 16 | Der Tagesspiegel | News | 3.26× | ||
| 17 | Tagesschau | Movies & TV | 3.19× | ||
| 18 | Sportschau | Sports | 2.44× | ||
| 19 | ZDF | Movies & TV | 2.19× | ||
| 20 | Nature | Home & Garden | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.73× | |
| Sports Activity | POWER | 0.78× |
Die Anstalt has an estimated audience of 774,051 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
42.2% of Die Anstalt fans are female, 57.8% are male, with an average age of 41.9 years.
Die Anstalt fans show strongest brand affinity for Massively multiplayer online role-playing games (55.56×), Melanie Lynskey (29.93×), and Dieter Nuhr (19.02×) over the country average.
Die Anstalt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Die Anstalt itself, the audience over-indexes on Melanie Lynskey (29.93×), Dieter Nuhr (19.02×), Alicia Silverstone (27.63×), and Amanda Seyfried (13.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die Anstalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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