Rascasse Audience Intelligence

Divan (furniture) Audience in Germany

A data profile of the people who buy, follow and care about Divan (furniture) in Germany — modelled from more than twelve digital signal sources. Divan (furniture) has an estimated audience of 471,090 people in Germany.

#4825among Topic in Germany#668in Home & Garden

The average Divan (furniture) fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Garden furniture, State school, Hugh Grant, with strongest over-indexing on Garden furniture (55.68× the country average).

Demographically, the Divan (furniture) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Divan (furniture) fan in Germany is more female, around 37.0 years old, with strong DIY Mentality tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divan (furniture) profile in Germany.

Audience size
471K
in Germany
Gender
62.6%♀
37.4% male
Age
37.0
average years
Country rank
#12332
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divan (furniture) fans

62.6% are female, 37.4% are male, average age 37.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Divan (furniture) audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age37.0
Estimated audience size471,090
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Divan (furniture) audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3925%
40-4922%
50+11%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Divan (furniture) audience comes from Germany.

Worldwide audience distribution share by country for Divan (furniture)
CountryShare
United Kingdom5.1%
United States3.8%
Ukraine3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divan (furniture) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Divan (furniture) fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K2.13×
02Baden-Württemberg~100K1.74×
03Berlin~30K1.42×
04Nordrhein-Westfalen~100K1.37×
05Bayern~100K1.26×
06Bremen~5K1.20×
07Hessen~40K1.12×
08Hamburg~9K0.88×
09Rheinland-Pfalz~20K0.81×
10Saarland~5K0.79×
11Schleswig-Holstein~10K0.77×
12Thüringen~9K0.77×
13Brandenburg~10K0.71×
14Mecklenburg-Vorpommern~6K0.71×
15Sachsen~20K0.69×
16Sachsen-Anhalt~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Divan (furniture), Germany
0.69×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divan (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divan (furniture) audience
#·InterestCategoryAffinity×
01Garden furnitureHome & Garden55.68×
02State schoolKids & Family41.09×
03Cervical vertebraeHealth28.25×
04Hugh GrantMovies & TV20.00×
05Gangs of New YorkMovies & TV18.88×
06The DepartedMovies & TV13.67×
07Jack NicholsonMovies & TV13.41×
08David LynchMovies & TV12.48×
09Isabel MarantFashion & Accessoires11.77×
10Whoopi GoldbergMovies & TV11.30×
11Maite KellyMusic & Radio9.92×
12Bed sheetHome & Garden8.65×
13MakitaHome & Garden7.61×
14Love & SexKids & Family7.17×
15Prefabricated buildingHome & Garden6.90×
16Robert De NiroMovies & TV6.28×
17Made in ItalyBusiness & Career5.53×
18ZaraShopping3.33×
19RenovationHome & Garden2.95×
20IKEAHome & Garden1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divan (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divan (furniture) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.38×
Design AffinityPREMIUM2.31×
Quality AwarenessPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divan (furniture) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
PatriotismCONSERVATISM0.89×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divan (furniture) have in Germany?

Divan (furniture) has an estimated audience of 471,090 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Divan (furniture) fans?

62.6% of Divan (furniture) fans are female, 37.4% are male, with an average age of 37.0 years.

03

Which brands do Divan (furniture) fans like most?

Divan (furniture) fans show strongest brand affinity for Garden furniture (55.68×), State school (41.09×), and Hugh Grant (20×) over the country average.

04

Where do Divan (furniture) fans live in Germany?

Divan (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Divan (furniture) fans also like?

Beyond Divan (furniture) itself, the audience over-indexes on State school (41.09×), Hugh Grant (20×), Isabel Marant (11.77×), and Maite Kelly (9.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Divan (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Divan (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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