Divan (furniture) Audience in United States

Divan (furniture) logo

Divan (furniture) has an estimated audience of 644,789 people in United States. 63.1% are female, 36.9% are male, average age 38.6. Top regions: Georgia, California, Illinois. Top brand affinities: UK garage, Product design, Stamp collecting, Home equity, Isometric exercise.

The average Divan (furniture) fan in United States is 38.6 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Illinois. Top brand affinities include UK garage, Product design, Stamp collecting, with strongest over-indexing on UK garage (30× the country average). Demographically, the Divan (furniture) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Divan (furniture) fans

Demographic split for Divan (furniture) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.6
Estimated audience size644,789

Audience persona

The typical Divan (furniture) fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Divan (furniture) in United States
RegionReachAffinity
Georgia77,2553.89×
California68,0200.96×
Illinois56,5932.63×
Texas47,0820.85×
Florida43,2670.99×
New York36,5971.02×
Virginia25,9681.65×
Pennsylvania19,4290.89×
North Carolina18,6170.96×
Ohio15,9360.8×
Michigan14,5700.86×
New Jersey14,2360.87×
Massachusetts13,4901.06×
Maryland13,2761.2×
Washington13,1311.02×
Indiana10,8780.92×
Tennessee10,8560.84×
Arizona9,7520.74×
Missouri9,6020.92×
Colorado9,3870.92×
Minnesota9,0860.98×
Wisconsin8,9840.93×
Oregon8,0361.09×
Alabama7,7840.86×
South Carolina7,5040.77×
Kentucky7,1730.89×
Oklahoma6,8260.95×
Louisiana6,4080.77×
Connecticut6,1560.95×
Utah5,2450.91×
Nevada4,8030.77×
Kansas4,7760.94×
Arkansas4,7380.89×
Iowa4,5990.87×
Mississippi3,6190.68×
Washington, District of Columbia3,5881.85×
Nebraska2,9430.91×
New Hampshire2,8181.11×
Idaho2,7830.86×
New Mexico2,7750.86×
Maine2,5621.11×
West Virginia2,3900.8×
Hawaii2,1090.76×
Delaware2,0461.15×
Rhode Island1,5500.76×
Montana1,4240.8×
Alaska1,1670.85×
Vermont1,0780.95×
North Dakota9120.69×
South Dakota8480.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divan (furniture) audience
BrandAffinityCategory
UK garage30×Music & Radio
Product design7.81×Business & Career
Stamp collecting11.67×Home & Garden
Home equity3.58×Home & Garden
Isometric exercise15.07×Sports
University of Education94.39×Business & Career
Progressive rock2.67×Music & Radio
Pro-Ject5.02×Music & Radio
Elsword20×Games
Home construction1.66×Home & Garden
Laneige5.03×Beauty & Wellness
La Provence19.43×News
Fairy godmother6.05×Literature
La Opinión5.7×News
Panama2.89×Travel & Leisure
JDSU2.34×Business & Career
The Tree of Life (film)8.6×Movies & TV
Gilt.com5.71×Shopping
Joshua Jackson3.06×Movies & TV
9NEWS (KUSA)3.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divan (furniture) audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Family OrientationCONSERVATISM2.12
Quality AwarenessPREMIUM2.1
Design AffinityPREMIUM1.69
MindfulnessBALANCE1.45
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Divan (furniture)
CountryShare
United Kingdom5.1%
United States3.8%
Ukraine3.4%

See Divan (furniture) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Divan (furniture) have in United States?

Divan (furniture) has an estimated audience of 644,789 people in United States, concentrated in Georgia and California.

What is the gender split and age of Divan (furniture) fans?

63.1% of Divan (furniture) fans are female, 36.9% are male, with an average age of 38.6 years.

Which brands do Divan (furniture) fans like most?

Divan (furniture) fans show strongest brand affinity for UK garage (30×), Product design (7.81×), and Stamp collecting (11.67×) over the country average.

Where do Divan (furniture) fans live in United States?

Divan (furniture) fans in United States are most concentrated in Georgia (reach 77,255), California (reach 68,020), and Illinois (reach 56,593). These three regions account for the largest share of the active audience.

What other brands do Divan (furniture) fans also like?

Beyond Divan (furniture) itself, the audience over-indexes on Product design (7.81×), Stamp collecting (11.67×), Home equity (3.58×), and Isometric exercise (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divan (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.