Rascasse Audience Intelligence

Divan (furniture) Audience in United States

A data profile of the people who buy, follow and care about Divan (furniture) in United States — modelled from more than twelve digital signal sources. Divan (furniture) has an estimated audience of 644,789 people in United States.

#10374among Topic in United States#1347in Home & Garden

The average Divan (furniture) fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Semi-detached, Sewing, Max Mara, with strongest over-indexing on Semi-detached (75.85× the country average).

Demographically, the Divan (furniture) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Divan (furniture) fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Semi-detached.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divan (furniture) profile in United States.

Audience size
645K
in United States
Gender
63.1%♀
36.9% male
Age
38.6
average years
Country rank
#31450
Topic in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divan (furniture) fans

63.1% are female, 36.9% are male, average age 38.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Divan (furniture) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.6
Estimated audience size644,789
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Divan (furniture) audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4923%
50+17%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Divan (furniture) audience comes from United States.

Worldwide audience distribution share by country for Divan (furniture)
CountryShare
United Kingdom5.1%
United States3.8%
Ukraine3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divan (furniture) audience in United States is strongest.

Fig. 05

Top regions by affinity

Divan (furniture) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K3.58×
02Virginia~20K1.45×
03Washington, District of Columbia~3K1.41×
04Illinois~30K1.20×
05Maryland~10K1.17×
06Oregon~8K1.11×
07Washington~10K1.09×
08New Hampshire~3K1.09×
09Maine~3K1.09×
10Delaware~2K1.09×
11Utah~6K1.08×
12Vermont~1K1.06×
13Massachusetts~10K1.05×
14California~70K1.01×
15New York~40K1.00×
16Minnesota~9K1.00×
17Alaska~1K1.00×
18Connecticut~6K0.98×
19Missouri~10K0.97×
20Arkansas~5K0.97×
21Colorado~10K0.96×
22North Carolina~20K0.95×
23Oklahoma~7K0.95×
24Kansas~5K0.95×
25Nebraska~3K0.95×
26New Mexico~3K0.95×
27Hawaii~3K0.95×
28Montana~2K0.95×
29North Dakota~1K0.95×
30Wisconsin~9K0.94×
31Idaho~3K0.94×
32Rhode Island~2K0.94×
33Iowa~5K0.93×
34Indiana~10K0.91×
35Kentucky~7K0.91×
36West Virginia~3K0.90×
37South Dakota~1K0.89×
38Pennsylvania~20K0.88×
39Alabama~8K0.88×
40Louisiana~7K0.88×
41Mississippi~5K0.88×
42Tennessee~10K0.87×
43Texas~50K0.86×
44Florida~40K0.86×
45New Jersey~10K0.86×
46South Carolina~8K0.86×
47Michigan~10K0.84×
48Arizona~10K0.83×
49Ohio~20K0.82×
50Nevada~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Divan (furniture), United States
0.81×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divan (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divan (furniture) audience
#·InterestCategoryAffinity×
01Semi-detachedHome & Garden75.85×
02Kia RioCars & Mobility43.84×
03CastoramaShopping31.50×
04Box-springHome & Garden26.02×
05Le FigaroNews22.56×
06Max MaraFashion & Accessoires21.19×
07AikidoSports12.64×
08Toyota CamryCars & Mobility9.01×
09Dog agilityPets & Animals8.86×
10Chat roomInternet & Social Media8.67×
11Motor oilCars & Mobility8.28×
12SewingHome & Garden7.95×
13Family carCars & Mobility7.77×
14Garden furnitureHome & Garden6.34×
15JudoSports6.08×
16Hair ExtensionsBeauty & Wellness4.42×
17IKEAHome & Garden2.68×
18FIFA World CupSports2.35×
19ClothingFashion & Accessoires2.03×
20Online shoppingShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divan (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divan (furniture) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.89×
PatriotismCONSERVATISM2.68×
Family OrientationCONSERVATISM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divan (furniture) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Community OrientationOPEN0.77×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divan (furniture) have in United States?

Divan (furniture) has an estimated audience of 644,789 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Divan (furniture) fans?

63.1% of Divan (furniture) fans are female, 36.9% are male, with an average age of 38.6 years.

03

Which brands do Divan (furniture) fans like most?

Divan (furniture) fans show strongest brand affinity for Semi-detached (75.85×), Sewing (7.95×), and Max Mara (21.19×) over the country average.

04

Where do Divan (furniture) fans live in United States?

Divan (furniture) fans in United States are most concentrated in California (reach ~70K), Georgia (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Divan (furniture) fans also like?

Beyond Divan (furniture) itself, the audience over-indexes on Sewing (7.95×), Max Mara (21.19×), Kia Rio (43.84×), and Chat room (8.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Divan (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Divan (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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