Divan (furniture) Audience in United States

Divan (furniture) has an estimated audience of 644,789 people in United States. 63.1% are female, 36.9% are male, average age 38.6. Top regions: Georgia, California, Illinois. Top brand affinities: Semi-detached, Max Mara, Hair Extensions, Kia Sportage, Sewing.

The average Divan (furniture) fan in United States is 38.6 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Illinois. Top brand affinities include Semi-detached, Max Mara, Hair Extensions, with strongest over-indexing on Semi-detached (94.39× the country average). Demographically, the Divan (furniture) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Divan (furniture) fans

Demographic split for Divan (furniture) audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.6
Estimated audience size644,789

Audience persona

The typical Divan (furniture) fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Semi-detached.

Top regions in United States

Top regions ranked by reach for Divan (furniture) in United States
RegionReachAffinity
Georgia77,2553.89×
California68,0200.96×
Illinois56,5932.63×
Texas47,0820.85×
Florida43,2670.99×
New York36,5971.02×
Virginia25,9681.65×
Pennsylvania19,4290.89×
North Carolina18,6170.96×
Ohio15,9360.8×
Michigan14,5700.86×
New Jersey14,2360.87×
Massachusetts13,4901.06×
Maryland13,2761.2×
Washington13,1311.02×
Indiana10,8780.92×
Tennessee10,8560.84×
Arizona9,7520.74×
Missouri9,6020.92×
Colorado9,3870.92×
Minnesota9,0860.98×
Wisconsin8,9840.93×
Oregon8,0361.09×
Alabama7,7840.86×
South Carolina7,5040.77×
Kentucky7,1730.89×
Oklahoma6,8260.95×
Louisiana6,4080.77×
Connecticut6,1560.95×
Utah5,2450.91×
Nevada4,8030.77×
Kansas4,7760.94×
Arkansas4,7380.89×
Iowa4,5990.87×
Mississippi3,6190.68×
Washington, District of Columbia3,5881.85×
Nebraska2,9430.91×
New Hampshire2,8181.11×
Idaho2,7830.86×
New Mexico2,7750.86×
Maine2,5621.11×
West Virginia2,3900.8×
Hawaii2,1090.76×
Delaware2,0461.15×
Rhode Island1,5500.76×
Montana1,4240.8×
Alaska1,1670.85×
Vermont1,0780.95×
North Dakota9120.69×
South Dakota8480.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divan (furniture) audience
BrandAffinityCategory
Semi-detached94.39×Home & Garden
Max Mara20×Fashion & Accessoires
Hair Extensions6.01×Beauty & Wellness
Kia Sportage20×Cars & Mobility
Sewing5.54×Home & Garden
Orsay30.79×Shopping
Group buying11.38×Shopping
Google Maps2.95×Internet & Social Media
Indeed.com2.88×Business & Career
Khabib Nurmagomedov16.96×Sports
Toyota Supra10.17×Cars & Mobility
Le Figaro24.73×News
Rooms To Go7.26×Home & Garden
Family car6.88×Cars & Mobility
Aikido10.46×Sports
Dungeons & Dragons6.77×Games
Kia Rio23.64×Cars & Mobility
Le Monde19.43×News
Las Vegas2.65×Travel & Leisure
Dollar General2.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divan (furniture) audience
TraitClusterScore
Luxury OrientationPREMIUM2.34
Family OrientationCONSERVATISM2.12
Quality AwarenessPREMIUM2.1
Design AffinityPREMIUM1.69
MindfulnessBALANCE1.45
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Divan (furniture)
CountryShare
United Kingdom5.1%
United States3.8%
Ukraine3.4%

See Divan (furniture) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Divan (furniture) have in United States?

Divan (furniture) has an estimated audience of 644,789 people in United States, concentrated in Georgia and California.

What is the gender split and age of Divan (furniture) fans?

63.1% of Divan (furniture) fans are female, 36.9% are male, with an average age of 38.6 years.

Which brands do Divan (furniture) fans like most?

Divan (furniture) fans show strongest brand affinity for Semi-detached (94.39×), Max Mara (20×), and Hair Extensions (6.01×) over the country average.

Where do Divan (furniture) fans live in United States?

Divan (furniture) fans in United States are most concentrated in Georgia (reach 77,255), California (reach 68,020), and Illinois (reach 56,593). These three regions account for the largest share of the active audience.

What other brands do Divan (furniture) fans also like?

Beyond Divan (furniture) itself, the audience over-indexes on Max Mara (20×), Hair Extensions (6.01×), Kia Sportage (20×), and Sewing (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divan (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.