Eventim Audience in Germany
Eventim has an estimated audience of 4,941,061 people in Germany. 51.4% are female, 48.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Quincy Jones, Julian Casablancas, FIFA Club World Cup, Georges St-Pierre, Gin Mare.
The average Eventim fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Quincy Jones, Julian Casablancas, FIFA Club World Cup, with strongest over-indexing on Quincy Jones (148.88× the country average). Demographically, the Eventim audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Eventim fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.5 |
| Estimated audience size | 4,941,061 |
Audience persona
The typical Eventim fan in Germany is balanced, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Quincy Jones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,071,114 | 0.99× |
| Bayern | 619,140 | 0.78× |
| Niedersachsen | 555,782 | 1.16× |
| Baden-Württemberg | 467,662 | 0.69× |
| Sachsen | 292,779 | 1.21× |
| Hessen | 277,525 | 0.74× |
| Rheinland-Pfalz | 221,677 | 0.9× |
| Brandenburg | 211,918 | 1.38× |
| Sachsen-Anhalt | 190,374 | 1.49× |
| Schleswig-Holstein | 190,354 | 1.07× |
| Berlin | 171,197 | 0.77× |
| Thüringen | 165,600 | 1.32× |
| Mecklenburg-Vorpommern | 113,221 | 1.2× |
| Hamburg | 92,765 | 0.83× |
| Saarland | 47,836 | 0.79× |
| Bremen | 28,947 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quincy Jones | 148.88× | Music & Radio |
| Julian Casablancas | 259.04× | Music & Radio |
| FIFA Club World Cup | 25.54× | Sports |
| Georges St-Pierre | 30.47× | Sports |
| Gin Mare | 85.07× | Food & Beverages |
| Victoria Beckham | 27.56× | Fashion & Accessoires |
| John Fogerty | 51.67× | Music & Radio |
| Vaseline | 33.57× | Beauty & Wellness |
| Édith Piaf | 23.62× | Music & Radio |
| Volotea | 59.69× | Travel & Leisure |
| Renée Zellweger | 24.75× | Movies & TV |
| Water purification | 20.12× | Food & Beverages |
| Pitchfork | 29.72× | Music & Radio |
| Sister Act | 27.45× | Movies & TV |
| Spice Girls | 11.13× | Music & Radio |
| Zac Efron | 7.04× | Movies & TV |
| Billy Ray Cyrus | 11.42× | Music & Radio |
| ghd | 15.52× | Beauty & Wellness |
| Jeff Beck | 17.02× | Music & Radio |
| TikTok | 1.57× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.28 |
| Indulgence | JOY | 1.25 |
| Travelling | THRILL | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
| Sustainability | BALANCE | 1.17 |
| Spirituality | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| Brazil | 7.2% |
| Poland | 1.5% |
See Eventim audiences in other countries
More Ticket website audiences in Germany
- Eventim (8,693,321)
- Ticketmaster (2,970,351)
- Viagogo (853,391)
- Eventbrite (253,765)
- Myticket (216,474)
Frequently asked questions
How many fans does Eventim have in Germany?
Eventim has an estimated audience of 4,941,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eventim fans?
51.4% of Eventim fans are female, 48.6% are male, with an average age of 39.5 years.
Which brands do Eventim fans like most?
Eventim fans show strongest brand affinity for Quincy Jones (148.88×), Julian Casablancas (259.04×), and FIFA Club World Cup (25.54×) over the country average.
Where do Eventim fans live in Germany?
Eventim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,071,114), Bayern (reach 619,140), and Niedersachsen (reach 555,782). These three regions account for the largest share of the active audience.
What other brands do Eventim fans also like?
Beyond Eventim itself, the audience over-indexes on Julian Casablancas (259.04×), FIFA Club World Cup (25.54×), Georges St-Pierre (30.47×), and Gin Mare (85.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eventim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.