Farin Urlaub Audience in Germany
Farin Urlaub has an estimated audience of 645,123 people in Germany. 66.1% are female, 33.9% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Natural rubber, Jack White, Caprivi Strip, UK garage.
The average Farin Urlaub fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Natural rubber, Jack White, with strongest over-indexing on Rossmann (2.03× the country average). Demographically, the Farin Urlaub audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Farin Urlaub fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 39.5 |
| Estimated audience size | 645,123 |
Audience persona
The typical Farin Urlaub fan in Germany is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,223 | 0.96× |
| Bayern | 79,222 | 0.76× |
| Baden-Württemberg | 64,151 | 0.73× |
| Niedersachsen | 62,555 | 1× |
| Berlin | 48,961 | 1.7× |
| Sachsen | 38,599 | 1.22× |
| Hessen | 37,548 | 0.76× |
| Rheinland-Pfalz | 26,853 | 0.83× |
| Brandenburg | 25,890 | 1.29× |
| Schleswig-Holstein | 21,638 | 0.93× |
| Sachsen-Anhalt | 19,023 | 1.14× |
| Thüringen | 16,699 | 1.02× |
| Hamburg | 14,774 | 1.01× |
| Mecklenburg-Vorpommern | 12,209 | 0.99× |
| Saarland | 5,981 | 0.75× |
| Bremen | 4,952 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.03× | Shopping |
| Natural rubber | 1.86× | Cars & Mobility |
| Jack White | 1.57× | Movies & TV |
| Caprivi Strip | 3.3× | |
| UK garage | 1.55× | Music & Radio |
| Rhodiola | 2.16× | Health |
| Catania | 1.58× | Travel & Leisure |
| IPsec | 1.64× | |
| Umut Bulut | 1.68× | Sports |
| Divergent series | 2.04× | Movies & TV |
| Cadillac CT6 | 1.71× | Cars & Mobility |
| California University of Pennsylvania | 1.82× | Business & Career |
| Brookside | 2.37× | Movies & TV |
| Abia State | 2.42× | Travel & Leisure |
| JR Aquino | 1.51× | |
| Easy Home Meals | 1.55× | Food & Beverages |
| Dogs Naturally Magazine | 1.74× | Pets & Animals |
| Iowa Great Lakes | 1.68× | |
| bysTaXx | 1.95× | Internet & Social Media |
| International Union of Geological Sciences | 1.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.05 |
| Pet Ownership | JOY | 1.01 |
| Sustainability | BALANCE | 0.97 |
| Sports Activity | POWER | 0.96 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.5% |
| Austria | 8.6% |
| Switzerland | 3.2% |
See Farin Urlaub audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Farin Urlaub have in Germany?
Farin Urlaub has an estimated audience of 645,123 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Farin Urlaub fans?
66.1% of Farin Urlaub fans are female, 33.9% are male, with an average age of 39.5 years.
Which brands do Farin Urlaub fans like most?
Farin Urlaub fans show strongest brand affinity for Rossmann (2.03×), Natural rubber (1.86×), and Jack White (1.57×) over the country average.
Where do Farin Urlaub fans live in Germany?
Farin Urlaub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,223), Bayern (reach 79,222), and Baden-Württemberg (reach 64,151). These three regions account for the largest share of the active audience.
What other brands do Farin Urlaub fans also like?
Beyond Farin Urlaub itself, the audience over-indexes on Natural rubber (1.86×), Jack White (1.57×), Caprivi Strip (3.3×), and UK garage (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farin Urlaub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.