A data profile of the people who buy, follow and care about Farin Urlaub in Germany — modelled from more than twelve digital signal sources. Farin Urlaub has an estimated audience of 753,991 people in Germany.
The average Farin Urlaub fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Ryanair, Lufthansa, TK Maxx, with strongest over-indexing on Ryanair (1.85× the country average).
Demographically, the Farin Urlaub audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Farin Urlaub fan in Germany is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Farin Urlaub profile in Germany.
66.1% are female, 33.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 39.5 |
| Estimated audience size | 753,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 16% |
of the worldwide Farin Urlaub audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.4% |
| Austria | 8.1% |
| Switzerland | 3.2% |
Where the Farin Urlaub audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.51× | |
| 02 | Sachsen | ~40K | 1.26× | |
| 03 | Brandenburg | ~30K | 1.25× | |
| 04 | Sachsen-Anhalt | ~20K | 1.22× | |
| 05 | Thüringen | ~20K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 07 | Niedersachsen | ~60K | 1.02× | |
| 08 | Hamburg | ~10K | 1.01× | |
| 09 | Schleswig-Holstein | ~20K | 0.99× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 11 | Bremen | ~5K | 0.93× | |
| 12 | Rheinland-Pfalz | ~30K | 0.81× | |
| 13 | Saarland | ~6K | 0.80× | |
| 14 | Hessen | ~40K | 0.75× | |
| 15 | Bayern | ~80K | 0.74× | |
| 16 | Baden-Württemberg | ~60K | 0.72× |
The strongest cross-interests of the Farin Urlaub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 3.45× | ||
| 02 | Tour de France | Sports | 2.41× | ||
| 03 | FlixBus | Cars & Mobility | 2.19× | ||
| 04 | Christmas market | Food & Beverages | 2.18× | ||
| 05 | Zoo | Kids & Family | 1.92× | ||
| 06 | Ryanair | Travel & Leisure | 1.85× | ||
| 07 | Garden centre | Home & Garden | 1.84× | ||
| 08 | Schlager music | Music & Radio | 1.82× | ||
| 09 | Solar energy | Home & Garden | 1.79× | ||
| 10 | Alpine skiing | Sports | 1.79× | ||
| 11 | QVC | Movies & TV | 1.77× | ||
| 12 | Lufthansa | Travel & Leisure | 1.76× | ||
| 13 | Thermomix | Home & Garden | 1.71× | ||
| 14 | Pharmacy | Business & Career | 1.68× | ||
| 15 | Sauna | Home & Garden | 1.65× | ||
| 16 | TK Maxx | Shopping | 1.60× | ||
| 17 | Punk rock | Music & Radio | 1.57× | ||
| 18 | Hardware store | Home & Garden | 1.55× | ||
| 19 | Theme parks | Travel & Leisure | 1.54× | ||
| 20 | Booking.com | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.47× | |
| Tradition | CONSERVATISM | 1.46× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Risk Appetite | THRILL | 0.70× | |
| Mindfulness | BALANCE | 0.73× |
Farin Urlaub has an estimated audience of 753,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.1% of Farin Urlaub fans are female, 33.9% are male, with an average age of 39.5 years.
Farin Urlaub fans show strongest brand affinity for Ryanair (1.85×), Lufthansa (1.76×), and TK Maxx (1.6×) over the country average.
Farin Urlaub fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Farin Urlaub itself, the audience over-indexes on Lufthansa (1.76×), TK Maxx (1.6×), FlixBus (2.19×), and Tour de France (2.41×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Farin Urlaub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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