HESPRESS Audience in Germany
HESPRESS has an estimated audience of 393,815 people in Germany. 55.0% are female, 45.0% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Laneige, Litter box, Fast Five, Progressive rock, Elbenwald.de.
The average HESPRESS fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Laneige, Litter box, Fast Five, with strongest over-indexing on Laneige (12× the country average). Demographically, the HESPRESS audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of HESPRESS fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 34.9 |
| Estimated audience size | 393,815 |
Audience persona
The typical HESPRESS fan in Germany is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Laneige.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,078 | 2.89× |
| Hessen | 103,472 | 3.45× |
| Baden-Württemberg | 58,614 | 1.09× |
| Bayern | 52,982 | 0.84× |
| Rheinland-Pfalz | 29,727 | 1.51× |
| Niedersachsen | 18,571 | 0.49× |
| Berlin | 15,551 | 0.88× |
| Sachsen | 8,172 | 0.42× |
| Hamburg | 8,017 | 0.9× |
| Saarland | 7,942 | 1.64× |
| Schleswig-Holstein | 6,960 | 0.49× |
| Bremen | 2,749 | 0.82× |
| Thüringen | 2,102 | 0.21× |
| Brandenburg | 1,624 | 0.13× |
| Mecklenburg-Vorpommern | 1,186 | 0.16× |
| Sachsen-Anhalt | 854 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 12× | Beauty & Wellness |
| Litter box | 1.67× | Pets & Animals |
| Fast Five | 6.76× | Movies & TV |
| Progressive rock | 1.97× | Music & Radio |
| Elbenwald.de | 12.7× | Shopping |
| Video izle | 3.74× | |
| Elephas | 16.73× | Technology & Electronics |
| Natural rubber | 2.4× | Cars & Mobility |
| Fat-tailed sheep | 15.98× | Pets & Animals |
| Taizé Community | 13.67× | Politics & Society |
| Al Ahly SC | 1.93× | Sports |
| Viator | 2.88× | Travel & Leisure |
| Panama | 2.07× | Travel & Leisure |
| Medieval fantasy | 4.74× | Literature |
| Schweinshaxe | 1.85× | Food & Beverages |
| Information technology consulting | 1.56× | Technology & Electronics |
| Fatteh | 3.67× | Food & Beverages |
| Emil Nolde | 1.8× | Arts & Culture |
| MS Mode | 2.33× | Fashion & Accessoires |
| International University of Business Agriculture and Technology | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.55 |
| Urban Lifestyle | OPEN | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.06 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Morocco | 53.7% |
| France | 10.5% |
| Spain | 5.8% |
See HESPRESS audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does HESPRESS have in Germany?
HESPRESS has an estimated audience of 393,815 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of HESPRESS fans?
55.0% of HESPRESS fans are female, 45.0% are male, with an average age of 34.9 years.
Which brands do HESPRESS fans like most?
HESPRESS fans show strongest brand affinity for Laneige (12×), Litter box (1.67×), and Fast Five (6.76×) over the country average.
Where do HESPRESS fans live in Germany?
HESPRESS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,078), Hessen (reach 103,472), and Baden-Württemberg (reach 58,614). These three regions account for the largest share of the active audience.
What other brands do HESPRESS fans also like?
Beyond HESPRESS itself, the audience over-indexes on Litter box (1.67×), Fast Five (6.76×), Progressive rock (1.97×), and Elbenwald.de (12.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HESPRESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.