HESPRESS Audience in Germany
A data profile of the people who buy, follow and care about HESPRESS in Germany — modelled from more than twelve digital signal sources. HESPRESS has an estimated audience of 386,185 people in Germany.
The average HESPRESS fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg.
Top brand affinities include Qatar, Al Jazeera, Al Arabiya, with strongest over-indexing on Qatar (24.86× the country average).
Demographically, the HESPRESS audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HESPRESS fan in Germany is balanced, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Qatar.
At a glance
The key figures that characterise the HESPRESS profile in Germany.
Search interest · 12-month trend
Audience demographics of HESPRESS
55.0% are female, 45.0% are male, average age 34.9.
Gender split
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 34.9 |
| Estimated audience size | 386,185 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 10% |
Geography
Where the HESPRESS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~100K | 3.44× | |
| 02 | Nordrhein-Westfalen | ~200K | 2.81× | |
| 03 | Saarland | ~8K | 1.64× | |
| 04 | Rheinland-Pfalz | ~30K | 1.55× | |
| 05 | Baden-Württemberg | ~60K | 1.03× | |
| 06 | Hamburg | ~8K | 0.90× | |
| 07 | Bremen | ~3K | 0.86× | |
| 08 | Bayern | ~50K | 0.83× | |
| 09 | Berlin | ~10K | 0.83× | |
| 10 | Niedersachsen | ~20K | 0.55× | |
| 11 | Schleswig-Holstein | ~7K | 0.53× | |
| 12 | Sachsen | ~9K | 0.45× | |
| 13 | Sachsen-Anhalt | ~4K | 0.39× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.37× | |
| 15 | Thüringen | ~4K | 0.36× | |
| 16 | Brandenburg | ~4K | 0.30× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HESPRESS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 43.48× | ||
| 02 | Al Jazeera | Movies & TV | 29.72× | ||
| 03 | Agadir | Travel & Leisure | 27.14× | ||
| 04 | Qatar | Travel & Leisure | 24.86× | ||
| 05 | FIFA Women's World Cup | Sports | 19.73× | ||
| 06 | Red Sea | Travel & Leisure | 18.07× | ||
| 07 | Egypt national football team | Sports | 17.97× | ||
| 08 | God in Islam | Politics & Society | 17.92× | ||
| 09 | Algeria | Travel & Leisure | 16.60× | ||
| 10 | Mohamed Salah | Sports | 16.30× | ||
| 11 | Tunisia | Travel & Leisure | 15.23× | ||
| 12 | Al Ahly SC | Sports | 15.14× | ||
| 13 | Cairo | Travel & Leisure | 15.07× | ||
| 14 | Arabic coffee | Food & Beverages | 13.28× | ||
| 15 | Marrakesh | Travel & Leisure | 12.50× | ||
| 16 | Waxing | Beauty & Wellness | 6.14× | ||
| 17 | Risk management | Business & Career | 5.74× | ||
| 18 | FlixBus | Cars & Mobility | 3.66× | ||
| 19 | CHECK24 | Business & Career | 2.77× | ||
| 20 | Aldi | Shopping | 2.28× |
Personality of the HESPRESS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.73× | |
| Convenience Orientation | PREMIUM | 2.70× | |
| Urban Lifestyle | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.47× | |
| Pet Ownership | JOY | 0.49× | |
| Mindfulness | BALANCE | 0.56× |
Frequently asked questions
How many fans does HESPRESS have in Germany?
HESPRESS has an estimated audience of 386,185 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of HESPRESS fans?
55.0% of HESPRESS fans are female, 45.0% are male, with an average age of 34.9 years.
Which brands do HESPRESS fans like most?
HESPRESS fans show strongest brand affinity for Qatar (24.86×), Al Jazeera (29.72×), and Al Arabiya (43.48×) over the country average.
Where do HESPRESS fans live in Germany?
HESPRESS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Hessen (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do HESPRESS fans also like?
Beyond HESPRESS itself, the audience over-indexes on Al Jazeera (29.72×), Al Arabiya (43.48×), Algeria (16.6×), and Tunisia (15.23×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for HESPRESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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