HESPRESS Audience in Germany
HESPRESS has an estimated audience of 393,815 people in Germany. 55.0% are female, 45.0% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Western Union, Al Jazeera, Qatar, Al Arabiya, CHECK24.
The average HESPRESS fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Western Union, Al Jazeera, Qatar, with strongest over-indexing on Western Union (15.98× the country average). Demographically, the HESPRESS audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of HESPRESS fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 34.9 |
| Estimated audience size | 393,815 |
Audience persona
The typical HESPRESS fan in Germany is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,078 | 2.89× |
| Hessen | 103,472 | 3.45× |
| Baden-Württemberg | 58,614 | 1.09× |
| Bayern | 52,982 | 0.84× |
| Rheinland-Pfalz | 29,727 | 1.51× |
| Niedersachsen | 18,571 | 0.49× |
| Berlin | 15,551 | 0.88× |
| Sachsen | 8,172 | 0.42× |
| Hamburg | 8,017 | 0.9× |
| Saarland | 7,942 | 1.64× |
| Schleswig-Holstein | 6,960 | 0.49× |
| Bremen | 2,749 | 0.82× |
| Thüringen | 2,102 | 0.21× |
| Brandenburg | 1,624 | 0.13× |
| Mecklenburg-Vorpommern | 1,186 | 0.16× |
| Sachsen-Anhalt | 854 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 15.98× | Business & Career |
| Al Jazeera | 26.92× | Movies & TV |
| Qatar | 18.72× | Travel & Leisure |
| Al Arabiya | 34.29× | Movies & TV |
| CHECK24 | 4.66× | Business & Career |
| Algeria | 14.13× | Travel & Leisure |
| Tunisia | 12.7× | Travel & Leisure |
| Hannibal (TV series) | 21.66× | Movies & TV |
| Language education | 8.18× | Business & Career |
| God in Islam | 12.52× | Politics & Society |
| Louvre | 14.17× | Travel & Leisure |
| Real property | 5.08× | Home & Garden |
| Waxing | 4.97× | Beauty & Wellness |
| Egypt national football team | 11.76× | Sports |
| Indomie | 39.18× | Food & Beverages |
| Red Sea | 10.1× | Travel & Leisure |
| Arabic coffee | 8.54× | Food & Beverages |
| Ryanair | 2.4× | Travel & Leisure |
| TF1 | 11.55× | Movies & TV |
| Cairo | 10.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.55 |
| Urban Lifestyle | OPEN | 1.3 |
| Price Sensitivity | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.06 |
| Career Orientation | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Morocco | 53.7% |
| France | 10.5% |
| Spain | 5.8% |
See HESPRESS audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does HESPRESS have in Germany?
HESPRESS has an estimated audience of 393,815 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of HESPRESS fans?
55.0% of HESPRESS fans are female, 45.0% are male, with an average age of 34.9 years.
Which brands do HESPRESS fans like most?
HESPRESS fans show strongest brand affinity for Western Union (15.98×), Al Jazeera (26.92×), and Qatar (18.72×) over the country average.
Where do HESPRESS fans live in Germany?
HESPRESS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,078), Hessen (reach 103,472), and Baden-Württemberg (reach 58,614). These three regions account for the largest share of the active audience.
What other brands do HESPRESS fans also like?
Beyond HESPRESS itself, the audience over-indexes on Al Jazeera (26.92×), Qatar (18.72×), Al Arabiya (34.29×), and CHECK24 (4.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HESPRESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.