HESPRESS Audience in United States
HESPRESS has an estimated audience of 255,612 people in United States. 59.9% are female, 40.1% are male, average age 32.4. Top regions: Massachusetts, New York, Florida. Top brand affinities: Al Jazeera, Al Arabiya, Arabic coffee, Google News, Tunisia.
The average HESPRESS fan in United States is 32.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Florida. Top brand affinities include Al Jazeera, Al Arabiya, Arabic coffee, with strongest over-indexing on Al Jazeera (146.3× the country average). Demographically, the HESPRESS audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of HESPRESS fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 32.4 |
| Estimated audience size | 255,612 |
Audience persona
The typical HESPRESS fan in United States is more female, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Al Jazeera.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 39,988 | 7.94× |
| New York | 36,333 | 2.54× |
| Florida | 34,270 | 1.98× |
| Virginia | 25,518 | 4.1× |
| California | 20,204 | 0.72× |
| New Jersey | 15,441 | 2.38× |
| Pennsylvania | 14,278 | 1.66× |
| Texas | 12,730 | 0.58× |
| North Carolina | 12,203 | 1.59× |
| Illinois | 10,987 | 1.29× |
| Ohio | 8,839 | 1.12× |
| Georgia | 8,803 | 1.12× |
| Connecticut | 7,594 | 2.96× |
| Maryland | 6,058 | 1.38× |
| Colorado | 4,976 | 1.24× |
| Kentucky | 4,733 | 1.48× |
| Michigan | 4,033 | 0.6× |
| Minnesota | 3,242 | 0.89× |
| Arizona | 2,950 | 0.57× |
| Wisconsin | 2,845 | 0.74× |
| Oklahoma | 2,794 | 0.98× |
| Washington | 2,702 | 0.53× |
| Indiana | 2,486 | 0.53× |
| South Carolina | 2,483 | 0.65× |
| Tennessee | 1,871 | 0.36× |
| Louisiana | 1,769 | 0.54× |
| Missouri | 1,765 | 0.43× |
| Washington, District of Columbia | 1,738 | 2.26× |
| Alabama | 1,295 | 0.36× |
| Oregon | 1,281 | 0.44× |
| Delaware | 1,109 | 1.57× |
| Iowa | 912 | 0.43× |
| New Hampshire | 627 | 0.62× |
| Mississippi | 591 | 0.28× |
| Nevada | 574 | 0.23× |
| Rhode Island | 531 | 0.65× |
| North Dakota | 498 | 0.95× |
| Kansas | 364 | 0.18× |
| Vermont | 236 | 0.53× |
| Utah | 231 | 0.1× |
| West Virginia | 194 | 0.16× |
| Maine | 154 | 0.17× |
| Arkansas | 147 | 0.07× |
| Hawaii | 133 | 0.12× |
| Wyoming | 116 | 0.31× |
| Nebraska | 116 | 0.09× |
| Alaska | 115 | 0.21× |
| New Mexico | 104 | 0.08× |
| South Dakota | 80 | 0.14× |
| Idaho | 79 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Al Jazeera | 146.3× | Movies & TV |
| Al Arabiya | 229.02× | Movies & TV |
| Arabic coffee | 54.13× | Food & Beverages |
| Google News | 15.42× | News |
| Tunisia | 79.66× | Travel & Leisure |
| Algeria | 71.43× | Travel & Leisure |
| God in Islam | 52.75× | Politics & Society |
| Agadir | 170.45× | Travel & Leisure |
| Indeed.com | 5.99× | Business & Career |
| Cairo | 28.33× | Travel & Leisure |
| Oman | 29.51× | Travel & Leisure |
| Morocco | 18.27× | Travel & Leisure |
| Autism Awareness | 9.86× | Health |
| Handball | 14.55× | Sports |
| Marrakesh | 35.96× | Travel & Leisure |
| Diabetes mellitus awareness | 6.61× | Health |
| Google Maps | 3.85× | Internet & Social Media |
| Arab cuisine | 24.73× | Food & Beverages |
| Dubai | 12.7× | Travel & Leisure |
| Hurghada | 66.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Need for Security | CONSERVATISM | 1.61 |
| Pet Ownership | JOY | 1.43 |
| Price Sensitivity | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Morocco | 53.7% |
| France | 10.5% |
| Spain | 5.8% |
See HESPRESS audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does HESPRESS have in United States?
HESPRESS has an estimated audience of 255,612 people in United States, concentrated in Massachusetts and New York.
What is the gender split and age of HESPRESS fans?
59.9% of HESPRESS fans are female, 40.1% are male, with an average age of 32.4 years.
Which brands do HESPRESS fans like most?
HESPRESS fans show strongest brand affinity for Al Jazeera (146.3×), Al Arabiya (229.02×), and Arabic coffee (54.13×) over the country average.
Where do HESPRESS fans live in United States?
HESPRESS fans in United States are most concentrated in Massachusetts (reach 39,988), New York (reach 36,333), and Florida (reach 34,270). These three regions account for the largest share of the active audience.
What other brands do HESPRESS fans also like?
Beyond HESPRESS itself, the audience over-indexes on Al Arabiya (229.02×), Arabic coffee (54.13×), Google News (15.42×), and Tunisia (79.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for HESPRESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.