Rascasse Audience Intelligence

HESPRESS Audience in United States

A data profile of the people who buy, follow and care about HESPRESS in United States — modelled from more than twelve digital signal sources. HESPRESS has an estimated audience of 250,647 people in United States.

#1771among Website / Newspaper / Magazine in United States#510in News

The average HESPRESS fan in United States is 32.4 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, New York.

Top brand affinities include Al Jazeera, Al Arabiya, Arabic coffee, with strongest over-indexing on Al Jazeera (184.09× the country average).

Demographically, the HESPRESS audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HESPRESS fan in United States is more female, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Al Jazeera.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HESPRESS profile in United States.

Audience size
251K
in United States
Gender
59.9%♀
40.1% male
Age
32.4
average years
Country rank
#52772
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HESPRESS

59.9% are female, 40.1% are male, average age 32.4.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for HESPRESS audience in United States
MetricValue
Female59.9%
Male40.1%
Average age32.4
Estimated audience size250,647
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the HESPRESS audience in United States
Age bracketShare%
16-1944%
20-2915%
30-3914%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide HESPRESS audience comes from United States.

Worldwide audience distribution share by country for HESPRESS
CountryShare
Morocco54.1%
France10.4%
Spain5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HESPRESS audience in United States is strongest.

Fig. 05

Top regions by affinity

HESPRESS fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K7.17×
02Virginia~30K4.44×
03Connecticut~8K3.01×
04New York~30K2.19×
05Florida~40K2.03×
06Washington, District of Columbia~2K2.01×
07New Jersey~10K1.89×
08North Carolina~10K1.73×
09Pennsylvania~10K1.56×
10Maryland~7K1.51×
11Ohio~10K1.40×
12Delaware<1K1.23×
13Wisconsin~4K1.13×
14Illinois~9K1.10×
15Colorado~4K1.09×
16Oklahoma~3K1.04×
17North Dakota<1K1.03×
18Kentucky~3K1.02×
19Rhode Island<1K1.00×
20Georgia~8K0.97×
21Alaska<1K0.92×
22Montana<1K0.91×
23South Dakota<1K0.91×
24Vermont<1K0.88×
25Idaho~1K0.87×
26Nebraska~1K0.86×
27West Virginia~1K0.86×
28Hawaii<1K0.86×
29Arkansas~2K0.84×
30New Mexico~1K0.84×
31Mississippi~2K0.80×
32Indiana~4K0.79×
33Utah~2K0.79×
34Maine<1K0.79×
35New Hampshire<1K0.78×
36Washington~4K0.75×
37Minnesota~3K0.75×
38Arizona~4K0.74×
39California~20K0.71×
40Iowa~1K0.71×
41South Carolina~3K0.70×
42Louisiana~2K0.69×
43Kansas~1K0.69×
44Nevada~2K0.63×
45Alabama~2K0.62×
46Oregon~2K0.61×
47Texas~10K0.60×
48Missouri~2K0.57×
49Michigan~4K0.55×
50Tennessee~3K0.55×
Fig. 06

Affinity by region

Affinity by region — HESPRESS, United States
0.55×1.00×7.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HESPRESS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HESPRESS audience
#·InterestCategoryAffinity×
01AgadirTravel & Leisure326.89×
02Al ArabiyaMovies & TV281.25×
03Al JazeeraMovies & TV184.09×
04TunisiaTravel & Leisure119.37×
05HurghadaTravel & Leisure99.62×
06God in IslamPolitics & Society94.20×
07AlgeriaTravel & Leisure84.53×
08Arabic coffeeFood & Beverages83.89×
09MarrakeshTravel & Leisure65.56×
10OmanTravel & Leisure53.27×
11Mohamed SalahSports47.50×
12Arab cuisineFood & Beverages43.24×
13CairoTravel & Leisure41.51×
14HandballSports37.98×
15HalalPolitics & Society24.63×
16DubaiTravel & Leisure22.28×
17MoroccoTravel & Leisure15.67×
18Google NewsNews11.43×
19Mediterranean SeaTravel & Leisure9.72×
20FIFA World CupSports3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HESPRESS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HESPRESS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Need for SecurityCONSERVATISM2.37×
Urban LifestyleOPEN2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HESPRESS audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
ExtroversionTHRILL0.74×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HESPRESS have in United States?

HESPRESS has an estimated audience of 250,647 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of HESPRESS fans?

59.9% of HESPRESS fans are female, 40.1% are male, with an average age of 32.4 years.

03

Which brands do HESPRESS fans like most?

HESPRESS fans show strongest brand affinity for Al Jazeera (184.09×), Al Arabiya (281.25×), and Arabic coffee (83.89×) over the country average.

04

Where do HESPRESS fans live in United States?

HESPRESS fans in United States are most concentrated in Massachusetts (reach ~40K), Florida (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do HESPRESS fans also like?

Beyond HESPRESS itself, the audience over-indexes on Al Arabiya (281.25×), Arabic coffee (83.89×), Tunisia (119.37×), and Agadir (326.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See HESPRESS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HESPRESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →