Rascasse Audience Intelligence

HITRADIO RTL Audience in Germany

A data profile of the people who buy, follow and care about HITRADIO RTL in Germany — modelled from more than twelve digital signal sources. HITRADIO RTL has an estimated audience of 351,486 people in Germany.

#73among Radio Station in Germany#1918in Music & Radio

The average HITRADIO RTL fan in Germany is 39.0 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Thüringen, Sachsen-Anhalt.

Top brand affinities include Dynamo Dresden, FC Erzgebirge Aue, Obi (store), with strongest over-indexing on Dynamo Dresden (13.19× the country average).

Demographically, the HITRADIO RTL audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HITRADIO RTL fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Dynamo Dresden.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HITRADIO RTL profile in Germany.

Audience size
351K
in Germany
Gender
65.2%♀
34.8% male
Age
39.0
average years
Country rank
#15471
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HITRADIO RTL fans

65.2% are female, 34.8% are male, average age 39.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for HITRADIO RTL audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age39.0
Estimated audience size351,486
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the HITRADIO RTL audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3929%
40-4925%
50+11%
Fig. 04

Worldwide distribution

94.1%

of the worldwide HITRADIO RTL audience comes from Germany.

Worldwide audience distribution share by country for HITRADIO RTL
CountryShare
Germany94.1%
Poland1.1%
Switzerland0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HITRADIO RTL audience in Germany is strongest.

Fig. 05

Top regions by affinity

HITRADIO RTL fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K8.69×
02Thüringen~20K2.34×
03Sachsen-Anhalt~20K2.21×
04Brandenburg~10K1.27×
05Bremen~1K0.41×
06Mecklenburg-Vorpommern~3K0.39×
07Saarland~1K0.33×
08Berlin~5K0.29×
09Bayern~10K0.18×
10Schleswig-Holstein~2K0.18×
11Hamburg~1K0.17×
12Hessen~4K0.15×
13Rheinland-Pfalz~3K0.15×
14Baden-Württemberg~5K0.11×
15Niedersachsen~4K0.11×
16Nordrhein-Westfalen~8K0.10×
Fig. 06

Affinity by region

Affinity by region — HITRADIO RTL, Germany
0.10×1.00×8.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HITRADIO RTL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HITRADIO RTL audience
#·InterestCategoryAffinity×
01FC Erzgebirge AueSports23.65×
02Dynamo DresdenSports13.19×
03Michael Patrick KellyMusic & Radio7.57×
04AlltoursTravel & Leisure6.57×
05ZDF-FernsehgartenMovies & TV5.78×
06Mineral waterFood & Beverages5.56×
07Hardware storeHome & Garden4.42×
08QVCMovies & TV4.30×
09NordseeFood & Beverages4.04×
10Aral AGCars & Mobility3.57×
11Sarah ConnorMusic & Radio3.27×
12toom BaumarktShopping3.21×
13Ernsting's familyShopping3.15×
14Obi (store)Shopping2.89×
15DeichmannShopping2.76×
16Gute Zeiten, schlechte ZeitenMovies & TV2.76×
17Helene FischerMusic & Radio2.56×
18PostbankBusiness & Career2.45×
19Schlager musicMusic & Radio2.45×
20RossmannShopping1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HITRADIO RTL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HITRADIO RTL audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.27×
DIY MentalityTHRILL1.94×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HITRADIO RTL audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.38×
Design AffinityPREMIUM0.47×
SustainabilityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HITRADIO RTL have in Germany?

HITRADIO RTL has an estimated audience of 351,486 people in Germany, concentrated in Sachsen and Thüringen.

02

What is the gender split and age of HITRADIO RTL fans?

65.2% of HITRADIO RTL fans are female, 34.8% are male, with an average age of 39.0 years.

03

Which brands do HITRADIO RTL fans like most?

HITRADIO RTL fans show strongest brand affinity for Dynamo Dresden (13.19×), FC Erzgebirge Aue (23.65×), and Obi (store) (2.89×) over the country average.

04

Where do HITRADIO RTL fans live in Germany?

HITRADIO RTL fans in Germany are most concentrated in Sachsen (reach ~100K), Thüringen (reach ~20K), and Sachsen-Anhalt (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do HITRADIO RTL fans also like?

Beyond HITRADIO RTL itself, the audience over-indexes on FC Erzgebirge Aue (23.65×), Obi (store) (2.89×), Hardware store (4.42×), and QVC (4.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See HITRADIO RTL audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HITRADIO RTL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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