HITRADIO RTL Audience in Germany

Demographics of HITRADIO RTL fans

Audience persona

The typical HITRADIO RTL fan in Germany is more female, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See HITRADIO RTL audiences in other countries

• HITRADIO RTL — United States
• HITRADIO RTL — United Kingdom
• HITRADIO RTL — France
• HITRADIO RTL — Italy
• HITRADIO RTL — Spain
• HITRADIO RTL — Brazil
• HITRADIO RTL — Japan
• HITRADIO RTL — South Korea
• HITRADIO RTL — India

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Frequently asked questions

How many fans does HITRADIO RTL have in Germany?

HITRADIO RTL has an estimated audience of 193,341 people in Germany, concentrated in Sachsen and Thüringen.

What is the gender split and age of HITRADIO RTL fans?

65.2% of HITRADIO RTL fans are female, 34.8% are male, with an average age of 39.0 years.

Which brands do HITRADIO RTL fans like most?

HITRADIO RTL fans show strongest brand affinity for Home Office (3.44×), Saving (2.92×), and Rossmann (1.6×) over the country average.

Where do HITRADIO RTL fans live in Germany?

HITRADIO RTL fans in Germany are most concentrated in Sachsen (reach 150,222), Thüringen (reach 20,971), and Sachsen-Anhalt (reach 19,055). These three regions account for the largest share of the active audience.

What other brands do HITRADIO RTL fans also like?

Beyond HITRADIO RTL itself, the audience over-indexes on Saving (2.92×), Rossmann (1.6×), Artistic inspiration (2.09×), and Time (magazine) (2.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for HITRADIO RTL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.