Hr1 Audience in Germany
Hr1 has an estimated audience of 494,587 people in Germany. 49.4% are female, 50.6% are male, average age 48.8. Top regions: Hessen, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities: Roland Kaiser, Semino Rossi, Beetlejuice, Andy Borg, Thomas Gottschalk.
The average Hr1 fan in Germany is 48.8 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities include Roland Kaiser, Semino Rossi, Beetlejuice, with strongest over-indexing on Roland Kaiser (7.15× the country average). Demographically, the Hr1 audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Hr1 fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 48.8 |
| Estimated audience size | 494,587 |
Audience persona
The typical Hr1 fan in Germany is balanced, around 48.8 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 370,941 | 10.86× |
| Rheinland-Pfalz | 28,044 | 1.13× |
| Nordrhein-Westfalen | 24,808 | 0.23× |
| Baden-Württemberg | 23,191 | 0.34× |
| Bayern | 21,618 | 0.27× |
| Niedersachsen | 19,232 | 0.4× |
| Thüringen | 16,850 | 1.34× |
| Sachsen | 4,546 | 0.19× |
| Berlin | 3,969 | 0.18× |
| Schleswig-Holstein | 2,726 | 0.15× |
| Hamburg | 2,101 | 0.19× |
| Sachsen-Anhalt | 1,852 | 0.14× |
| Brandenburg | 1,622 | 0.11× |
| Mecklenburg-Vorpommern | 1,503 | 0.16× |
| Saarland | 1,441 | 0.24× |
| Bremen | 288 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 7.15× | Music & Radio |
| Semino Rossi | 8.09× | Music & Radio |
| Beetlejuice | 6.36× | Movies & TV |
| Andy Borg | 6.61× | Music & Radio |
| Thomas Gottschalk | 4.36× | Movies & TV |
| Borussia Dortmund | 1.71× | Sports |
| Mary Roos | 8.09× | Music & Radio |
| Dieter Bohlen | 4.63× | Music & Radio |
| Markus Lanz | 3.42× | Movies & TV |
| Bernhard Brink | 8.09× | Music & Radio |
| Reinhard Mey | 5.21× | Music & Radio |
| Kastelruther Spatzen | 8.09× | Music & Radio |
| Michael Patrick Kelly | 5.72× | Music & Radio |
| FC Bayern Munich | 1.7× | Sports |
| Bee Gees | 7.45× | Music & Radio |
| Eintracht Frankfurt | 2.24× | Sports |
| Suzi Quatro | 6.74× | Music & Radio |
| Bryan Adams | 7.02× | Music & Radio |
| Cholesterol | 4.9× | Food & Beverages |
| F.C. Hansa Rostock | 3.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.18 |
| Pet Ownership | JOY | 1.07 |
| Sports Activity | POWER | 1.05 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.5% |
| United States | 18.3% |
| India | 4.9% |
See Hr1 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Hr1 have in Germany?
Hr1 has an estimated audience of 494,587 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of Hr1 fans?
49.4% of Hr1 fans are female, 50.6% are male, with an average age of 48.8 years.
Which brands do Hr1 fans like most?
Hr1 fans show strongest brand affinity for Roland Kaiser (7.15×), Semino Rossi (8.09×), and Beetlejuice (6.36×) over the country average.
Where do Hr1 fans live in Germany?
Hr1 fans in Germany are most concentrated in Hessen (reach 370,941), Rheinland-Pfalz (reach 28,044), and Nordrhein-Westfalen (reach 24,808). These three regions account for the largest share of the active audience.
What other brands do Hr1 fans also like?
Beyond Hr1 itself, the audience over-indexes on Semino Rossi (8.09×), Beetlejuice (6.36×), Andy Borg (6.61×), and Thomas Gottschalk (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hr1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.