Hr1 Audience in Germany
A data profile of the people who buy, follow and care about Hr1 in Germany — modelled from more than twelve digital signal sources. Hr1 has an estimated audience of 504,170 people in Germany.
The average Hr1 fan in Germany is 48.8 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Rheinland-Pfalz, Nordrhein-Westfalen.
Top brand affinities include Roland Kaiser, Andy Borg, Michael Patrick Kelly, with strongest over-indexing on Roland Kaiser (6.54× the country average).
Demographically, the Hr1 audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hr1 fan in Germany is balanced, around 48.8 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.
At a glance
The key figures that characterise the Hr1 profile in Germany.
Search interest · 12-month trend
Demographics of Hr1 fans
49.4% are female, 50.6% are male, average age 48.8.
Gender split
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 48.8 |
| Estimated audience size | 504,170 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 17% | |
| 40-49 | 37% | |
| 50+ | 36% |
Worldwide distribution
of the worldwide Hr1 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 67.3% |
| United States | 18.5% |
| India | 4.9% |
Geography
Where the Hr1 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 10.81× | |
| 02 | Thüringen | ~20K | 1.40× | |
| 03 | Rheinland-Pfalz | ~30K | 1.10× | |
| 04 | Bremen | ~2K | 0.56× | |
| 05 | Niedersachsen | ~20K | 0.41× | |
| 06 | Saarland | ~2K | 0.41× | |
| 07 | Baden-Württemberg | ~20K | 0.34× | |
| 08 | Mecklenburg-Vorpommern | ~3K | 0.32× | |
| 09 | Sachsen-Anhalt | ~4K | 0.29× | |
| 10 | Bayern | ~20K | 0.27× | |
| 11 | Brandenburg | ~4K | 0.26× | |
| 12 | Hamburg | ~3K | 0.25× | |
| 13 | Nordrhein-Westfalen | ~30K | 0.24× | |
| 14 | Sachsen | ~6K | 0.24× | |
| 15 | Schleswig-Holstein | ~4K | 0.24× | |
| 16 | Berlin | ~5K | 0.21× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hr1 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Borg | Music & Radio | 8.09× | ||
| 02 | Michael Patrick Kelly | Music & Radio | 8.09× | ||
| 03 | Bee Gees | Music & Radio | 8.09× | ||
| 04 | SV Darmstadt 98 | Sports | 8.09× | ||
| 05 | Jürgen Drews | Music & Radio | 7.14× | ||
| 06 | Bernhard Brink | Music & Radio | 6.73× | ||
| 07 | Roland Kaiser | Music & Radio | 6.54× | ||
| 08 | Udo Jürgens | Music & Radio | 6.13× | ||
| 09 | Mary Roos | Music & Radio | 5.94× | ||
| 10 | Hape Kerkeling | Movies & TV | 5.38× | ||
| 11 | Matthias Reim | Music & Radio | 5.27× | ||
| 12 | Cher | Music & Radio | 5.12× | ||
| 13 | Frauen-Bundesliga | Sports | 4.96× | ||
| 14 | Bonnie Tyler | Music & Radio | 4.44× | ||
| 15 | Peter Maffay | Music & Radio | 3.98× | ||
| 16 | Udo Lindenberg | Music & Radio | 3.92× | ||
| 17 | Dieter Bohlen | Music & Radio | 3.56× | ||
| 18 | Markus Lanz | Movies & TV | 3.20× | ||
| 19 | ZDF | Movies & TV | 2.29× | ||
| 20 | Müller (company) | Food & Beverages | 1.86× |
Personality of the Hr1 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Tradition | CONSERVATISM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.77× |
Frequently asked questions
How many fans does Hr1 have in Germany?
Hr1 has an estimated audience of 504,170 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of Hr1 fans?
49.4% of Hr1 fans are female, 50.6% are male, with an average age of 48.8 years.
Which brands do Hr1 fans like most?
Hr1 fans show strongest brand affinity for Roland Kaiser (6.54×), Andy Borg (8.09×), and Michael Patrick Kelly (8.09×) over the country average.
Where do Hr1 fans live in Germany?
Hr1 fans in Germany are most concentrated in Hessen (reach ~400K), Rheinland-Pfalz (reach ~30K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Hr1 fans also like?
Beyond Hr1 itself, the audience over-indexes on Andy Borg (8.09×), Michael Patrick Kelly (8.09×), Udo Jürgens (6.13×), and Bee Gees (8.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Music & Radio audiences in Germany
- WWWQ (8,441,426)
- WDR 4 (3,188,302)
- Radio Bollerwagen (2,724,972)
- Radio Bob (2,535,879)
- NDR 2 (2,319,475)
See Hr1 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hr1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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