Hr4 Audience in Germany
Hr4 has an estimated audience of 798,359 people in Germany. 55.1% are female, 44.9% are male, average age 42.6. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Time (magazine), Rossmann, Home Office, Jack White, Snow White (Fables).
The average Hr4 fan in Germany is 42.6 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Time (magazine), Rossmann, Home Office, with strongest over-indexing on Time (magazine) (6.04× the country average). Demographically, the Hr4 audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Hr4 fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.6 |
| Estimated audience size | 798,359 |
Audience persona
The typical Hr4 fan in Germany is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 561,869 | 9.24× |
| Nordrhein-Westfalen | 89,840 | 0.51× |
| Baden-Württemberg | 52,931 | 0.49× |
| Bayern | 51,206 | 0.4× |
| Niedersachsen | 42,720 | 0.55× |
| Thüringen | 41,917 | 2.06× |
| Rheinland-Pfalz | 33,190 | 0.83× |
| Sachsen | 11,238 | 0.29× |
| Sachsen-Anhalt | 7,363 | 0.36× |
| Berlin | 6,741 | 0.19× |
| Schleswig-Holstein | 6,507 | 0.23× |
| Mecklenburg-Vorpommern | 4,079 | 0.27× |
| Brandenburg | 3,729 | 0.15× |
| Hamburg | 3,576 | 0.2× |
| Saarland | 1,785 | 0.18× |
| Bremen | 456 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 6.04× | News |
| Rossmann | 1.68× | Shopping |
| Home Office | 1.89× | Business & Career |
| Jack White | 1.67× | Movies & TV |
| Snow White (Fables) | 1.79× | Literature |
| Home Delivery | 1.63× | Food & Beverages |
| Emperor Entertainment Group | 2.08× | Business & Career |
| Competitive dance | 2.55× | Sports |
| Esra Erol | 2.45× | Movies & TV |
| The Equalizer | 1.91× | Movies & TV |
| Carrie (novel) | 2.16× | Literature |
| Throne of Glass | 2.06× | Literature |
| Glashütte | 1.59× | Travel & Leisure |
| Theocracy | 3.58× | Music & Radio |
| Volvo V60 | 1.62× | Cars & Mobility |
| Gender-neutral language | 1.88× | Politics & Society |
| Information sensitivity | 1.8× | Technology & Electronics |
| Phil Campbell (musician) | 1.65× | Music & Radio |
| Celtic mythology | 1.68× | Arts & Culture |
| Viator | 2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.03 |
| Sports Activity | POWER | 1 |
| Healthy Lifestyle | BALANCE | 0.99 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Family Orientation | CONSERVATISM | 0.96 |
| DIY Mentality | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.2% |
| Canada | 2.2% |
| United States | 1.2% |
See Hr4 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Hr4 have in Germany?
Hr4 has an estimated audience of 798,359 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Hr4 fans?
55.1% of Hr4 fans are female, 44.9% are male, with an average age of 42.6 years.
Which brands do Hr4 fans like most?
Hr4 fans show strongest brand affinity for Time (magazine) (6.04×), Rossmann (1.68×), and Home Office (1.89×) over the country average.
Where do Hr4 fans live in Germany?
Hr4 fans in Germany are most concentrated in Hessen (reach 561,869), Nordrhein-Westfalen (reach 89,840), and Baden-Württemberg (reach 52,931). These three regions account for the largest share of the active audience.
What other brands do Hr4 fans also like?
Beyond Hr4 itself, the audience over-indexes on Rossmann (1.68×), Home Office (1.89×), Jack White (1.67×), and Snow White (Fables) (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hr4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.