Hugh Hefner Audience in Germany

Hugh Hefner logo

Hugh Hefner has an estimated audience of 297,970 people in Germany. 18.4% are female, 81.6% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Katie Price, Borussia Dortmund, Megan Fox, FC Bayern Munich, AutoScout24.

The average Hugh Hefner fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Katie Price, Borussia Dortmund, Megan Fox, with strongest over-indexing on Katie Price (12.28× the country average). Demographically, the Hugh Hefner audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Hugh Hefner fans

Demographic split for Hugh Hefner audience in Germany
MetricValue
Female18.4%
Male81.6%
Average age33.1
Estimated audience size297,970

Audience persona

The typical Hugh Hefner fan in Germany is more male, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Katie Price.

Top regions in Germany

Top regions ranked by reach for Hugh Hefner in Germany
RegionReachAffinity
Nordrhein-Westfalen74,3461.14×
Bayern55,8141.17×
Baden-Württemberg45,0621.11×
Niedersachsen27,6930.96×
Hessen25,5841.13×
Berlin15,5591.17×
Sachsen14,5330.99×
Rheinland-Pfalz14,1640.95×
Schleswig-Holstein9,9690.93×
Brandenburg7,5610.82×
Sachsen-Anhalt7,4450.96×
Hamburg7,3831.1×
Thüringen6,8140.9×
Mecklenburg-Vorpommern4,2650.75×
Saarland3,7101.01×
Bremen2,3430.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hugh Hefner audience
BrandAffinityCategory
Katie Price12.28×Fashion & Accessoires
Borussia Dortmund1.64×Sports
Megan Fox5.9×Movies & TV
FC Bayern Munich1.81×Sports
AutoScout242.25×Cars & Mobility
Spiegel Online1.77×News
FIFA World Cup1.68×Sports
Haftbefehl3.88×Music & Radio
Bundesliga1.51×Sports
UEFA Champions League1.65×Sports
SV Werder Bremen1.81×Sports
Emily Ratajkowski10.63×Fashion & Accessoires
Lingerie2.42×Fashion & Accessoires
Singer-songwriter2.49×Music & Radio
Sportschau1.83×Sports
Helene Fischer1.95×Music & Radio
Burger King1.74×Food & Beverages
Leggings2.82×Fashion & Accessoires
Dynamo Dresden2.11×Sports
Real Madrid C.F.1.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hugh Hefner audience
TraitClusterScore
ExtroversionTHRILL1.66
PatriotismCONSERVATISM1.66
SpiritualityBALANCE1.48
LGBTQ+ IdentityOPEN1.47
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Hugh Hefner
CountryShare
United States41.6%
United Kingdom7.1%
Germany5.7%

See Hugh Hefner audiences in other countries

More TV personality audiences in Germany

Frequently asked questions

How many fans does Hugh Hefner have in Germany?

Hugh Hefner has an estimated audience of 297,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Hugh Hefner fans?

18.4% of Hugh Hefner fans are female, 81.6% are male, with an average age of 33.1 years.

Which brands do Hugh Hefner fans like most?

Hugh Hefner fans show strongest brand affinity for Katie Price (12.28×), Borussia Dortmund (1.64×), and Megan Fox (5.9×) over the country average.

Where do Hugh Hefner fans live in Germany?

Hugh Hefner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,346), Bayern (reach 55,814), and Baden-Württemberg (reach 45,062). These three regions account for the largest share of the active audience.

What other brands do Hugh Hefner fans also like?

Beyond Hugh Hefner itself, the audience over-indexes on Borussia Dortmund (1.64×), Megan Fox (5.9×), FC Bayern Munich (1.81×), and AutoScout24 (2.25×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hugh Hefner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.