It Takes Two Audience in Germany
It Takes Two has an estimated audience of 604,382 people in Germany. 30.2% are female, 69.8% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grinch, Dog breed, Progressive rock, Nazım Hikmet Ran, Personalised Gifts.
The average It Takes Two fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grinch, Dog breed, Progressive rock, with strongest over-indexing on Grinch (7.37× the country average). Demographically, the It Takes Two audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of It Takes Two fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 29.6 |
| Estimated audience size | 604,382 |
Audience persona
The typical It Takes Two fan in Germany is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Grinch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,144 | 1.26× |
| Bayern | 99,437 | 1.02× |
| Baden-Württemberg | 84,308 | 1.02× |
| Niedersachsen | 66,314 | 1.13× |
| Hessen | 55,303 | 1.2× |
| Berlin | 31,898 | 1.18× |
| Rheinland-Pfalz | 29,577 | 0.98× |
| Sachsen | 28,067 | 0.95× |
| Schleswig-Holstein | 21,525 | 0.99× |
| Hamburg | 16,156 | 1.18× |
| Brandenburg | 15,271 | 0.81× |
| Thüringen | 12,782 | 0.83× |
| Sachsen-Anhalt | 12,581 | 0.8× |
| Mecklenburg-Vorpommern | 8,403 | 0.73× |
| Saarland | 6,208 | 0.84× |
| Bremen | 5,561 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 7.37× | Movies & TV |
| Dog breed | 1.6× | Pets & Animals |
| Progressive rock | 2.46× | Music & Radio |
| Nazım Hikmet Ran | 13.77× | Literature |
| Personalised Gifts | 1.79× | Home & Garden |
| Urban Outfitters | 1.5× | Shopping |
| KLIX (AM) | 1.93× | Music & Radio |
| Staycation | 2.87× | Home & Garden |
| Handmade Gifts | 1.54× | Kids & Family |
| 3D printing | 1.63× | Technology & Electronics |
| Eindhoven | 1.6× | Travel & Leisure |
| Home lift | 12.83× | Health |
| Mido (footballer) | 4.04× | Sports |
| Hypertext | 1.81× | Technology & Electronics |
| Figure painting (hobby) | 2.52× | Arts & Culture |
| Goon | 3.71× | Movies & TV |
| Moroccan riad | 3.52× | Politics & Society |
| Nebelung | 5.2× | Pets & Animals |
| Prozis | 2.43× | Shopping |
| Coachella, California | 7.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.14 |
| Extroversion | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 0.94 |
| Community Orientation | OPEN | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 9.7% |
| Germany | 7.8% |
See It Takes Two audiences in other countries
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Frequently asked questions
How many fans does It Takes Two have in Germany?
It Takes Two has an estimated audience of 604,382 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of It Takes Two fans?
30.2% of It Takes Two fans are female, 69.8% are male, with an average age of 29.6 years.
Which brands do It Takes Two fans like most?
It Takes Two fans show strongest brand affinity for Grinch (7.37×), Dog breed (1.6×), and Progressive rock (2.46×) over the country average.
Where do It Takes Two fans live in Germany?
It Takes Two fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,144), Bayern (reach 99,437), and Baden-Württemberg (reach 84,308). These three regions account for the largest share of the active audience.
What other brands do It Takes Two fans also like?
Beyond It Takes Two itself, the audience over-indexes on Dog breed (1.6×), Progressive rock (2.46×), Nazım Hikmet Ran (13.77×), and Personalised Gifts (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for It Takes Two. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.