Rascasse Audience Intelligence

It Takes Two Audience in United States

A data profile of the people who buy, follow and care about It Takes Two in United States — modelled from more than twelve digital signal sources. It Takes Two has an estimated audience of 1,692,970 people in United States.

#105among Video game in United States#163among Video / Board Game in United States#339in Games

The average It Takes Two fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Salvation Army, 28 Days Later, Action-adventure game, with strongest over-indexing on The Salvation Army (30.06× the country average).

Demographically, the It Takes Two audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical It Takes Two fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for The Salvation Army.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the It Takes Two profile in United States.

Audience size
1.7M
in United States
Gender
29.8%♀
70.2% male
Age
29.8
average years
Country rank
#16204
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of It Takes Two fans

29.8% are female, 70.2% are male, average age 29.8.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for It Takes Two audience in United States
MetricValue
Female29.8%
Male70.2%
Average age29.8
Estimated audience size1,692,970
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the It Takes Two audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3915%
40-499%
50+6%
Fig. 04

Worldwide distribution

21.5%

of the worldwide It Takes Two audience comes from United States.

Worldwide audience distribution share by country for It Takes Two
CountryShare
United States21.5%
Japan9.5%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the It Takes Two audience in United States is strongest.

Fig. 05

Top regions by affinity

It Takes Two fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.44×
02Washington~40K1.30×
03Idaho~10K1.20×
04Oregon~20K1.18×
05Colorado~30K1.16×
06California~200K1.12×
07Alaska~4K1.12×
08Indiana~30K1.09×
09Oklahoma~20K1.09×
10Missouri~30K1.06×
11Kansas~10K1.06×
12Michigan~50K1.05×
13Virginia~40K1.05×
14Texas~200K1.04×
15Ohio~50K1.02×
16Massachusetts~30K1.02×
17Minnesota~20K1.02×
18Kentucky~20K1.02×
19Nebraska~9K1.02×
20North Dakota~4K1.02×
21Illinois~60K1.01×
22Montana~5K1.01×
23Wisconsin~30K1.00×
24Arkansas~10K1.00×
25New Hampshire~7K1.00×
26Tennessee~30K0.99×
27Nevada~20K0.99×
28New York~90K0.97×
29Pennsylvania~60K0.97×
30Georgia~50K0.97×
31Connecticut~20K0.97×
32North Carolina~50K0.96×
33Iowa~10K0.96×
34Arizona~30K0.95×
35Maine~6K0.95×
36Maryland~30K0.94×
37Rhode Island~5K0.94×
38Florida~100K0.93×
39New Mexico~8K0.93×
40West Virginia~7K0.93×
41New Jersey~40K0.92×
42Hawaii~7K0.92×
43South Dakota~4K0.92×
44Vermont~3K0.90×
45Louisiana~20K0.89×
46Washington, District of Columbia~4K0.86×
47South Carolina~20K0.85×
48Delaware~4K0.85×
49Mississippi~10K0.81×
50Alabama~20K0.79×
Fig. 06

Affinity by region

Affinity by region — It Takes Two, United States
0.79×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the It Takes Two audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for It Takes Two audience
#·InterestCategoryAffinity×
01The Salvation ArmyPolitics & Society30.06×
02Metal Gear SolidGames22.61×
03Resident Evil 4Games19.24×
04Devil May CryGames16.71×
0528 Days LaterMovies & TV16.13×
06Pokémon Trading Card GameGames11.80×
07Assassin's CreedGames10.31×
08Action role-playing gameGames8.66×
09Guardians of the Galaxy (film)Movies & TV8.05×
10Rick and MortyMovies & TV7.55×
11The Last of UsGames7.46×
12Action-adventure gameGames7.42×
13Collectible card gameGames5.87×
14Massively multiplayer online gamesGames4.99×
15GameStopGames4.35×
16PokémonGames4.00×
17Anime and manga fandomLiterature3.83×
18Mobile gameGames3.82×
19Video gamesGames1.90×
20SupermanMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the It Takes Two audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by It Takes Two audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.26×
Early Adopter MentalityPOWER1.57×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by It Takes Two audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Design AffinityPREMIUM0.66×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does It Takes Two have in United States?

It Takes Two has an estimated audience of 1,692,970 people in United States, concentrated in California and Texas.

02

What is the gender split and age of It Takes Two fans?

29.8% of It Takes Two fans are female, 70.2% are male, with an average age of 29.8 years.

03

Which brands do It Takes Two fans like most?

It Takes Two fans show strongest brand affinity for The Salvation Army (30.06×), 28 Days Later (16.13×), and Action-adventure game (7.42×) over the country average.

04

Where do It Takes Two fans live in United States?

It Takes Two fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do It Takes Two fans also like?

Beyond It Takes Two itself, the audience over-indexes on 28 Days Later (16.13×), Action-adventure game (7.42×), Action role-playing game (8.66×), and Assassin's Creed (10.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See It Takes Two audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for It Takes Two. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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