It Takes Two Audience in United States
It Takes Two has an estimated audience of 1,705,412 people in United States. 32.6% are female, 67.4% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Urban Outfitters, Grammarly, Dog breed.
The average It Takes Two fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Urban Outfitters, with strongest over-indexing on Grinch (16.68× the country average). Demographically, the It Takes Two audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of It Takes Two fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 30.1 |
| Estimated audience size | 1,705,412 |
Audience persona
The typical It Takes Two fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 220,822 | 1.18× |
| Texas | 159,623 | 1.09× |
| Florida | 109,964 | 0.95× |
| New York | 97,654 | 1.02× |
| Illinois | 61,694 | 1.09× |
| Pennsylvania | 56,873 | 0.99× |
| Ohio | 55,056 | 1.05× |
| Georgia | 52,926 | 1.01× |
| North Carolina | 51,949 | 1.01× |
| Michigan | 48,711 | 1.09× |
| Washington | 46,950 | 1.37× |
| Virginia | 45,016 | 1.08× |
| New Jersey | 39,544 | 0.91× |
| Indiana | 35,133 | 1.13× |
| Tennessee | 35,108 | 1.03× |
| Massachusetts | 34,745 | 1.03× |
| Colorado | 32,463 | 1.21× |
| Arizona | 31,147 | 0.89× |
| Missouri | 30,156 | 1.1× |
| Maryland | 26,677 | 0.91× |
| Wisconsin | 26,342 | 1.03× |
| Minnesota | 25,511 | 1.04× |
| Oregon | 23,968 | 1.23× |
| Utah | 22,362 | 1.46× |
| Kentucky | 22,241 | 1.04× |
| South Carolina | 21,989 | 0.86× |
| Oklahoma | 20,951 | 1.11× |
| Louisiana | 19,112 | 0.87× |
| Alabama | 17,118 | 0.72× |
| Connecticut | 16,459 | 0.96× |
| Nevada | 16,404 | 0.99× |
| Kansas | 14,394 | 1.07× |
| Arkansas | 13,865 | 0.99× |
| Iowa | 13,534 | 0.96× |
| Mississippi | 10,748 | 0.76× |
| Idaho | 10,287 | 1.2× |
| Nebraska | 8,771 | 1.03× |
| New Mexico | 7,672 | 0.9× |
| West Virginia | 7,195 | 0.91× |
| New Hampshire | 6,598 | 0.98× |
| Hawaii | 6,577 | 0.9× |
| Maine | 5,478 | 0.9× |
| Rhode Island | 4,740 | 0.87× |
| Montana | 4,677 | 0.99× |
| Washington, District of Columbia | 4,400 | 0.86× |
| Delaware | 3,650 | 0.78× |
| Alaska | 3,542 | 0.97× |
| North Dakota | 3,391 | 0.97× |
| South Dakota | 3,284 | 0.83× |
| Vermont | 2,462 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 16.68× | Movies & TV |
| Vocal harmony | 9.12× | Music & Radio |
| Urban Outfitters | 3.03× | Shopping |
| Grammarly | 7.58× | Business & Career |
| Dog breed | 1.83× | Pets & Animals |
| Personalised Gifts | 5.94× | Home & Garden |
| Passaic County, New Jersey | 13.94× | Travel & Leisure |
| Combat sport | 2.04× | Sports |
| Pro-Ject | 5.17× | Music & Radio |
| Goop | 6.26× | Internet & Social Media |
| Google Home | 7.44× | Technology & Electronics |
| Home construction | 1.65× | Home & Garden |
| Product design | 1.99× | Business & Career |
| Gordita | 11.06× | Food & Beverages |
| Wok | 6.43× | Food & Beverages |
| Monogram | 3.67× | Home & Garden |
| Bridget Jones: The Edge of Reason | 19.41× | Movies & TV |
| Progressive rock | 1.96× | Music & Radio |
| La Jolla | 7.89× | Travel & Leisure |
| Captain America (1990 film) | 3.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.03 |
| Early Adopter Mentality | POWER | 1.67 |
| Patriotism | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.18 |
| Social Media Usage | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 9.7% |
| Germany | 7.8% |
See It Takes Two audiences in other countries
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Frequently asked questions
How many fans does It Takes Two have in United States?
It Takes Two has an estimated audience of 1,705,412 people in United States, concentrated in California and Texas.
What is the gender split and age of It Takes Two fans?
32.6% of It Takes Two fans are female, 67.4% are male, with an average age of 30.1 years.
Which brands do It Takes Two fans like most?
It Takes Two fans show strongest brand affinity for Grinch (16.68×), Vocal harmony (9.12×), and Urban Outfitters (3.03×) over the country average.
Where do It Takes Two fans live in United States?
It Takes Two fans in United States are most concentrated in California (reach 220,822), Texas (reach 159,623), and Florida (reach 109,964). These three regions account for the largest share of the active audience.
What other brands do It Takes Two fans also like?
Beyond It Takes Two itself, the audience over-indexes on Vocal harmony (9.12×), Urban Outfitters (3.03×), Grammarly (7.58×), and Dog breed (1.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for It Takes Two. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.