It Takes Two Audience in United States

It Takes Two has an estimated audience of 1,705,412 people in United States. 32.6% are female, 67.4% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, The Salvation Army, Indeed.com.

The average It Takes Two fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (14.38× the country average). Demographically, the It Takes Two audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of It Takes Two fans

Demographic split for It Takes Two audience in United States
MetricValue
Female32.6%
Male67.4%
Average age30.1
Estimated audience size1,705,412

Audience persona

The typical It Takes Two fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for It Takes Two in United States
RegionReachAffinity
California220,8221.18×
Texas159,6231.09×
Florida109,9640.95×
New York97,6541.02×
Illinois61,6941.09×
Pennsylvania56,8730.99×
Ohio55,0561.05×
Georgia52,9261.01×
North Carolina51,9491.01×
Michigan48,7111.09×
Washington46,9501.37×
Virginia45,0161.08×
New Jersey39,5440.91×
Indiana35,1331.13×
Tennessee35,1081.03×
Massachusetts34,7451.03×
Colorado32,4631.21×
Arizona31,1470.89×
Missouri30,1561.1×
Maryland26,6770.91×
Wisconsin26,3421.03×
Minnesota25,5111.04×
Oregon23,9681.23×
Utah22,3621.46×
Kentucky22,2411.04×
South Carolina21,9890.86×
Oklahoma20,9511.11×
Louisiana19,1120.87×
Alabama17,1180.72×
Connecticut16,4590.96×
Nevada16,4040.99×
Kansas14,3941.07×
Arkansas13,8650.99×
Iowa13,5340.96×
Mississippi10,7480.76×
Idaho10,2871.2×
Nebraska8,7711.03×
New Mexico7,6720.9×
West Virginia7,1950.91×
New Hampshire6,5980.98×
Hawaii6,5770.9×
Maine5,4780.9×
Rhode Island4,7400.87×
Montana4,6770.99×
Washington, District of Columbia4,4000.86×
Delaware3,6500.78×
Alaska3,5420.97×
North Dakota3,3910.97×
South Dakota3,2840.83×
Vermont2,4620.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for It Takes Two audience
BrandAffinityCategory
Autism Awareness14.38×Health
Diabetes mellitus awareness9.46×Health
Google Maps5.4×Internet & Social Media
The Salvation Army26.76×Politics & Society
Indeed.com5.1×Business & Career
Beetlejuice5.99×Movies & TV
Rick and Morty8.25×Movies & TV
Microblogging9.68×Technology & Electronics
Singer-songwriter4.27×Music & Radio
Aaron Rodgers6.67×Sports
Cyberpunk 207719.41×Games
Toyota Supra15.12×Cars & Mobility
Capital One4.03×Business & Career
Call of Duty7.71×Games
Bruce Willis6.71×Movies & TV
Halo (series)14.35×Games
Pokémon Trading Card Game16.12×Games
The Legend of Zelda8.82×Games
Superman2.31×Movies & TV
Action role-playing game7.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by It Takes Two audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
Early Adopter MentalityPOWER1.67
PatriotismCONSERVATISM1.62
ExtroversionTHRILL1.18
Social Media UsageJOY1.14
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for It Takes Two
CountryShare
United States22.0%
Japan9.7%
Germany7.8%

See It Takes Two audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does It Takes Two have in United States?

It Takes Two has an estimated audience of 1,705,412 people in United States, concentrated in California and Texas.

What is the gender split and age of It Takes Two fans?

32.6% of It Takes Two fans are female, 67.4% are male, with an average age of 30.1 years.

Which brands do It Takes Two fans like most?

It Takes Two fans show strongest brand affinity for Autism Awareness (14.38×), Diabetes mellitus awareness (9.46×), and Google Maps (5.4×) over the country average.

Where do It Takes Two fans live in United States?

It Takes Two fans in United States are most concentrated in California (reach 220,822), Texas (reach 159,623), and Florida (reach 109,964). These three regions account for the largest share of the active audience.

What other brands do It Takes Two fans also like?

Beyond It Takes Two itself, the audience over-indexes on Diabetes mellitus awareness (9.46×), Google Maps (5.4×), The Salvation Army (26.76×), and Indeed.com (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for It Takes Two. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.