Italian Renaissance Audience in Germany
Italian Renaissance has an estimated audience of 228,984 people in Germany. 57.6% are female, 42.4% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hays, Kansas, Progressive rock, KLIX (AM), Dog breed, Calf raises.
The average Italian Renaissance fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hays, Kansas, Progressive rock, KLIX (AM), with strongest over-indexing on Hays, Kansas (20× the country average). Demographically, the Italian Renaissance audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Italian Renaissance fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.7 |
| Estimated audience size | 228,984 |
Audience persona
The typical Italian Renaissance fan in Germany is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Hays, Kansas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,158 | 0.92× |
| Bayern | 34,838 | 0.95× |
| Baden-Württemberg | 28,842 | 0.92× |
| Niedersachsen | 18,153 | 0.82× |
| Hessen | 15,915 | 0.91× |
| Berlin | 11,604 | 1.13× |
| Sachsen | 10,775 | 0.96× |
| Rheinland-Pfalz | 10,614 | 0.93× |
| Brandenburg | 7,026 | 0.99× |
| Thüringen | 6,283 | 1.08× |
| Schleswig-Holstein | 5,909 | 0.72× |
| Hamburg | 5,583 | 1.08× |
| Sachsen-Anhalt | 5,177 | 0.87× |
| Mecklenburg-Vorpommern | 3,578 | 0.82× |
| Saarland | 3,395 | 1.21× |
| Bremen | 3,331 | 1.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hays, Kansas | 20× | Travel & Leisure |
| Progressive rock | 4.33× | Music & Radio |
| KLIX (AM) | 6.49× | Music & Radio |
| Dog breed | 1.86× | Pets & Animals |
| Calf raises | 20× | Sports |
| Pillow | 2.58× | Home & Garden |
| Clogging | 20× | Music & Radio |
| Home construction | 1.56× | Home & Garden |
| Jalebi | 20× | Food & Beverages |
| Nationality | 4.26× | Politics & Society |
| Goon | 7.83× | Movies & TV |
| Hoorn | 9.82× | Travel & Leisure |
| Mount Arafat | 13.26× | Travel & Leisure |
| Mothercare | 2.39× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.93× | Kids & Family |
| Chili con carne | 9.29× | Food & Beverages |
| Unique Gifts | 1.59× | Shopping |
| Harvey Mudd College | 20× | Business & Career |
| Natural rubber | 2.47× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.68 |
| Quality Awareness | PREMIUM | 2.18 |
| Early Adopter Mentality | POWER | 1.88 |
| Spirituality | BALANCE | 1.87 |
| Design Affinity | PREMIUM | 1.87 |
| Individualism | JOY | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 17.5% |
| United Kingdom | 7.4% |
See Italian Renaissance audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Italian Renaissance have in Germany?
Italian Renaissance has an estimated audience of 228,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Italian Renaissance fans?
57.6% of Italian Renaissance fans are female, 42.4% are male, with an average age of 43.7 years.
Which brands do Italian Renaissance fans like most?
Italian Renaissance fans show strongest brand affinity for Hays, Kansas (20×), Progressive rock (4.33×), and KLIX (AM) (6.49×) over the country average.
Where do Italian Renaissance fans live in Germany?
Italian Renaissance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,158), Bayern (reach 34,838), and Baden-Württemberg (reach 28,842). These three regions account for the largest share of the active audience.
What other brands do Italian Renaissance fans also like?
Beyond Italian Renaissance itself, the audience over-indexes on Progressive rock (4.33×), KLIX (AM) (6.49×), Dog breed (1.86×), and Calf raises (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Italian Renaissance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.