Rascasse Audience Intelligence

Lego Pirates Target Market in Germany

A data profile of the people who buy, follow and care about Lego Pirates in Germany — modelled from more than twelve digital signal sources. Lego Pirates has an estimated audience of 482 people in Germany.

#60among Toys in Germany#16520among Brand in Germany#1294in Kids & Family

The average Lego Pirates fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego Technic, Lego Friends, Legoland, with strongest over-indexing on Lego Technic (91.88× the country average).

Demographically, the Lego Pirates audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lego Pirates fan in Germany is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Technic.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Lego Pirates profile in Germany.

Audience size
482
in Germany
Gender
49.9%♀
50.1% male
Age
35.5
average years
Country rank
#169197
Brand in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lego Pirates

49.9% are female, 50.1% are male, average age 35.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Lego Pirates audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age35.5
Estimated audience size482
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Lego Pirates audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3926%
40-4916%
50+10%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Lego Pirates audience comes from Germany.

Worldwide audience distribution share by country for Lego Pirates
CountryShare
France20.5%
Poland17.6%
Netherlands17.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Pirates audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lego Pirates customers by region in Germany
#RegionReachAffinity×
01Bayern<1K1.20×
02Berlin<1K1.20×
03Sachsen<1K1.07×
04Bremen<1K1.06×
05Schleswig-Holstein<1K1.03×
06Niedersachsen<1K1.01×
07Brandenburg<1K1.01×
08Hamburg<1K1.00×
09Baden-Württemberg<1K0.97×
10Mecklenburg-Vorpommern<1K0.97×
11Saarland<1K0.97×
12Hessen<1K0.94×
13Thüringen<1K0.94×
14Sachsen-Anhalt<1K0.93×
15Rheinland-Pfalz<1K0.92×
16Nordrhein-Westfalen<1K0.90×
Fig. 06

Affinity by region

Affinity by region — Lego Pirates, Germany
0.90×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Pirates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Pirates audience
#·InterestCategoryAffinity×
01Lego TechnicKids & Family91.88×
02Lego FriendsKids & Family72.58×
03Legoland Billund ResortTravel & Leisure71.79×
04Lego SpaceKids & Family49.30×
05Lego MindstormsKids & Family47.36×
06Lego Minifigures (theme)Kids & Family44.20×
07Lego Marvel Super HeroesKids & Family40.05×
08LegolandTravel & Leisure27.79×
09Lego minifigureKids & Family27.09×
10Lego BatmanKids & Family25.02×
11Warhammer Fantasy BattleGames20.44×
12Lego Star WarsKids & Family19.21×
13Liam NeesonMovies & TV17.48×
14Chris PrattMovies & TV16.79×
15Tabletop role-playing gameGames15.27×
16LegoKids & Family10.99×
17Smyths ToysKids & Family7.27×
18Harry PotterMovies & TV6.76×
19SupermanMovies & TV4.54×
20TikTokInternet & Social Media3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Pirates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Pirates audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.95×
Healthy LifestyleBALANCE1.91×
Career OrientationPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Pirates audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.12×
SpiritualityBALANCE1.16×
Need for SecurityCONSERVATISM1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lego Pirates's target market in Germany?

Lego Pirates's target market in Germany covers an estimated 482 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lego Pirates customers?

49.9% of the Lego Pirates audience are female, 50.1% are male, with an average age of 35.5 years.

03

Which brands do Lego Pirates fans like most?

Lego Pirates fans show strongest brand affinity for Lego Technic (91.88×), Lego Friends (72.58×), and Legoland (27.79×) over the country average.

04

Where do Lego Pirates fans live in Germany?

Lego Pirates fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Pirates fans also like?

Beyond Lego Pirates itself, the audience over-indexes on Lego Friends (72.58×), Legoland (27.79×), Harry Potter (6.76×), and Lego (10.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in Germany

See Lego Pirates audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lego Pirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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