Leipzig Zoological Garden Audience in Germany
Leipzig Zoological Garden has an estimated audience of 243,365 people in Germany. 73.4% are female, 26.6% are male, average age 36.6. Top regions: Sachsen, Sachsen-Anhalt, Bayern. Top brand affinities: Home Office, Rossmann, Saving, Time (magazine), Collectable.
The average Leipzig Zoological Garden fan in Germany is 36.6 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Bayern. Top brand affinities include Home Office, Rossmann, Saving, with strongest over-indexing on Home Office (3.02× the country average). Demographically, the Leipzig Zoological Garden audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Leipzig Zoological Garden fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 36.6 |
| Estimated audience size | 243,365 |
Audience persona
The typical Leipzig Zoological Garden fan in Germany is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 74,508 | 6.24× |
| Sachsen-Anhalt | 18,282 | 2.9× |
| Bayern | 17,567 | 0.45× |
| Thüringen | 16,338 | 2.63× |
| Brandenburg | 7,906 | 1.05× |
| Niedersachsen | 7,467 | 0.32× |
| Nordrhein-Westfalen | 7,417 | 0.14× |
| Berlin | 6,719 | 0.62× |
| Baden-Württemberg | 5,682 | 0.17× |
| Hessen | 5,650 | 0.3× |
| Mecklenburg-Vorpommern | 1,848 | 0.4× |
| Rheinland-Pfalz | 1,841 | 0.15× |
| Schleswig-Holstein | 1,530 | 0.18× |
| Hamburg | 1,009 | 0.18× |
| Saarland | 356 | 0.12× |
| Bremen | 318 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.02× | Business & Career |
| Rossmann | 1.86× | Shopping |
| Saving | 2.96× | Business & Career |
| Time (magazine) | 2.56× | News |
| Collectable | 1.54× | Kids & Family |
| Oliver Kahn | 2.35× | Sports |
| Nutritional yeast | 3.96× | Food & Beverages |
| Vijesti.ba | 2.35× | News |
| Ayrton Senna | 2.17× | Sports |
| Winemaking | 1.87× | Food & Beverages |
| Ipekyol | 1.6× | Shopping |
| Food allergy | 2.4× | Health |
| Go for It (film) | 3.01× | Movies & TV |
| Jorja Fox | 2.63× | Movies & TV |
| Iva Zanicchi | 4.58× | Politics & Society |
| Zamalek SC | 1.8× | Sports |
| JD Institute of Fashion Technology | 3.48× | Business & Career |
| TVP1 | 2.32× | Movies & TV |
| Radio Sarajevo | 2.35× | Music & Radio |
| English literature | 1.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| DIY Mentality | THRILL | 1.44 |
| Pet Ownership | JOY | 1.37 |
| Extroversion | THRILL | 1.14 |
| Community Orientation | OPEN | 1.13 |
| Creativity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.8% |
| United Kingdom | 1.2% |
| Austria | 1.1% |
See Leipzig Zoological Garden audiences in other countries
- Leipzig Zoological Garden — United States
- Leipzig Zoological Garden — United Kingdom
- Leipzig Zoological Garden — France
- Leipzig Zoological Garden — Italy
- Leipzig Zoological Garden — Spain
- Leipzig Zoological Garden — Brazil
- Leipzig Zoological Garden — Japan
- Leipzig Zoological Garden — South Korea
- Leipzig Zoological Garden — India
More Zoo audiences in Germany
- Wildpark Schwarze Berge (1,629,303)
- Zoo Osnabrück (1,208,175)
- Schwaben Park (1,142,729)
- Affenberg Salem (1,129,150)
- Wildpark Lüneburger Heide (1,025,198)
Frequently asked questions
How many fans does Leipzig Zoological Garden have in Germany?
Leipzig Zoological Garden has an estimated audience of 243,365 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Leipzig Zoological Garden fans?
73.4% of Leipzig Zoological Garden fans are female, 26.6% are male, with an average age of 36.6 years.
Which brands do Leipzig Zoological Garden fans like most?
Leipzig Zoological Garden fans show strongest brand affinity for Home Office (3.02×), Rossmann (1.86×), and Saving (2.96×) over the country average.
Where do Leipzig Zoological Garden fans live in Germany?
Leipzig Zoological Garden fans in Germany are most concentrated in Sachsen (reach 74,508), Sachsen-Anhalt (reach 18,282), and Bayern (reach 17,567). These three regions account for the largest share of the active audience.
What other brands do Leipzig Zoological Garden fans also like?
Beyond Leipzig Zoological Garden itself, the audience over-indexes on Rossmann (1.86×), Saving (2.96×), Time (magazine) (2.56×), and Collectable (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leipzig Zoological Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.