Rascasse Audience Intelligence

Leipzig Zoological Garden Audience in Germany

A data profile of the people who buy, follow and care about Leipzig Zoological Garden in Germany — modelled from more than twelve digital signal sources. Leipzig Zoological Garden has an estimated audience of 243,365 people in Germany.

#18among Zoo in Germany#1952among POI in Germany#1639in Travel & Leisure

The average Leipzig Zoological Garden fan in Germany is 36.6 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Bayern.

Top brand affinities include Dynamo Dresden, FC Erzgebirge Aue, Zoo, with strongest over-indexing on Dynamo Dresden (4.55× the country average).

Demographically, the Leipzig Zoological Garden audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leipzig Zoological Garden fan in Germany is more female, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Dynamo Dresden.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leipzig Zoological Garden profile in Germany.

Audience size
243K
in Germany
Gender
73.4%♀
26.6% male
Age
36.6
average years
Country rank
#20017
POI in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leipzig Zoological Garden fans

73.4% are female, 26.6% are male, average age 36.6.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Leipzig Zoological Garden audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age36.6
Estimated audience size243,365
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Leipzig Zoological Garden audience in Germany
Age bracketShare%
16-1920%
20-2924%
30-3925%
40-4919%
50+11%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Leipzig Zoological Garden audience comes from Germany.

Worldwide audience distribution share by country for Leipzig Zoological Garden
CountryShare
Germany90.6%
United Kingdom1.2%
Austria1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leipzig Zoological Garden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leipzig Zoological Garden fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K6.70×
02Sachsen-Anhalt~20K2.97×
03Thüringen~20K2.48×
04Brandenburg~8K1.00×
05Berlin~6K0.55×
06Bayern~20K0.46×
07Mecklenburg-Vorpommern~2K0.40×
08Niedersachsen~7K0.31×
09Hessen~6K0.30×
10Bremen<1K0.22×
11Schleswig-Holstein~2K0.19×
12Hamburg~1K0.19×
13Saarland<1K0.19×
14Baden-Württemberg~5K0.17×
15Rheinland-Pfalz~2K0.16×
16Nordrhein-Westfalen~7K0.13×
Fig. 06

Affinity by region

Affinity by region — Leipzig Zoological Garden, Germany
0.13×1.00×6.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leipzig Zoological Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leipzig Zoological Garden audience
#·InterestCategoryAffinity×
01FC Erzgebirge AueSports7.89×
02Michael Patrick KellyMusic & Radio7.40×
03ZooKids & Family5.35×
041. FC MagdeburgSports5.07×
05ZDF-FernsehgartenMovies & TV4.75×
06Anna LoosMovies & TV4.71×
07Dynamo DresdenSports4.55×
08Christmas marketFood & Beverages3.94×
09Andy BorgMusic & Radio3.86×
10QVCMovies & TV3.79×
11In aller FreundschaftMovies & TV3.48×
12Ernsting's familyShopping3.33×
13Children's literatureLiterature3.17×
14Sarah ConnorMusic & Radio3.15×
15Hardware storeHome & Garden2.93×
16DeichmannShopping2.81×
17Gute Zeiten, schlechte ZeitenMovies & TV2.69×
18Helene FischerMusic & Radio2.31×
19Obi (store)Shopping2.29×
20RossmannShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leipzig Zoological Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leipzig Zoological Garden audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.99×
Community OrientationOPEN1.70×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leipzig Zoological Garden audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.55×
TravellingTHRILL0.63×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leipzig Zoological Garden have in Germany?

Leipzig Zoological Garden has an estimated audience of 243,365 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of Leipzig Zoological Garden fans?

73.4% of Leipzig Zoological Garden fans are female, 26.6% are male, with an average age of 36.6 years.

03

Which brands do Leipzig Zoological Garden fans like most?

Leipzig Zoological Garden fans show strongest brand affinity for Dynamo Dresden (4.55×), FC Erzgebirge Aue (7.89×), and Zoo (5.35×) over the country average.

04

Where do Leipzig Zoological Garden fans live in Germany?

Leipzig Zoological Garden fans in Germany are most concentrated in Sachsen (reach ~80K), Sachsen-Anhalt (reach ~20K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Leipzig Zoological Garden fans also like?

Beyond Leipzig Zoological Garden itself, the audience over-indexes on FC Erzgebirge Aue (7.89×), Zoo (5.35×), Michael Patrick Kelly (7.4×), and QVC (3.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Leipzig Zoological Garden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leipzig Zoological Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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