MAJAN Audience in Germany
MAJAN has an estimated audience of 520,692 people in Germany. 50.7% are female, 49.3% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Haftbefehl, Lieferando.de, House music, Spiegel Online, Nicki Minaj.
The average MAJAN fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Haftbefehl, Lieferando.de, House music, with strongest over-indexing on Haftbefehl (5.17× the country average). Demographically, the MAJAN audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of MAJAN fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 32.9 |
| Estimated audience size | 520,692 |
Audience persona
The typical MAJAN fan in Germany is balanced, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,681 | 1.27× |
| Baden-Württemberg | 226,251 | 1.77× |
| Bayern | 133,841 | 0.89× |
| Niedersachsen | 80,591 | 0.89× |
| Hessen | 74,939 | 1.05× |
| Berlin | 62,570 | 1.49× |
| Sachsen | 45,488 | 0.99× |
| Rheinland-Pfalz | 35,474 | 0.76× |
| Hamburg | 32,619 | 1.54× |
| Schleswig-Holstein | 30,026 | 0.89× |
| Brandenburg | 28,739 | 0.99× |
| Thüringen | 15,852 | 0.66× |
| Sachsen-Anhalt | 14,745 | 0.61× |
| Mecklenburg-Vorpommern | 11,442 | 0.64× |
| Bremen | 8,000 | 1× |
| Saarland | 6,635 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 5.17× | Music & Radio |
| Lieferando.de | 2.19× | Food & Beverages |
| House music | 2.39× | Music & Radio |
| Spiegel Online | 1.75× | News |
| Nicki Minaj | 7.43× | Music & Radio |
| Alternative hip hop | 2.67× | Music & Radio |
| Musical instrument | 2.11× | Music & Radio |
| Drop shipping | 1.96× | Shopping |
| Rossmann | 1.57× | Shopping |
| Zendaya | 4.61× | Movies & TV |
| Primark | 1.79× | Shopping |
| Nike | 1.79× | Fashion & Accessoires |
| Flowering plant | 2.67× | Home & Garden |
| Street photography | 2.24× | Technology & Electronics |
| Breuninger | 1.78× | Fashion & Accessoires |
| Livemusic | 1.83× | Music & Radio |
| Electric guitar | 2.51× | Music & Radio |
| Deutschrap | 2.35× | Music & Radio |
| Ariana Grande | 2.87× | Music & Radio |
| Chihuahua (dog) | 1.98× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.18 |
| Early Adopter Mentality | POWER | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| LGBTQ+ Identity | OPEN | 1.09 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 5.9% |
| Switzerland | 5.1% |
See MAJAN audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does MAJAN have in Germany?
MAJAN has an estimated audience of 520,692 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of MAJAN fans?
50.7% of MAJAN fans are female, 49.3% are male, with an average age of 32.9 years.
Which brands do MAJAN fans like most?
MAJAN fans show strongest brand affinity for Haftbefehl (5.17×), Lieferando.de (2.19×), and House music (2.39×) over the country average.
Where do MAJAN fans live in Germany?
MAJAN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,681), Baden-Württemberg (reach 226,251), and Bayern (reach 133,841). These three regions account for the largest share of the active audience.
What other brands do MAJAN fans also like?
Beyond MAJAN itself, the audience over-indexes on Lieferando.de (2.19×), House music (2.39×), Spiegel Online (1.75×), and Nicki Minaj (7.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MAJAN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.