Rascasse Audience Intelligence

MAJAN Audience in Germany

A data profile of the people who buy, follow and care about MAJAN in Germany — modelled from more than twelve digital signal sources. MAJAN has an estimated audience of 727,785 people in Germany.

#33among Hip hop in Germany#1425among Person in Germany#916in Music & Radio

The average MAJAN fan in Germany is 29.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Robert Redford, Haftbefehl, Nina Chuba, with strongest over-indexing on Robert Redford (5.25× the country average).

Demographically, the MAJAN audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MAJAN fan in Germany is balanced, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Robert Redford.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MAJAN profile in Germany.

Audience size
728K
in Germany
Gender
52.4%♀
47.6% male
Age
29.2
average years
Country rank
#8574
Person in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MAJAN fans

52.4% are female, 47.6% are male, average age 29.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for MAJAN audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age29.2
Estimated audience size727,785
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the MAJAN audience in Germany
Age bracketShare%
16-1949%
20-2922%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

87.8%

of the worldwide MAJAN audience comes from Germany.

Worldwide audience distribution share by country for MAJAN
CountryShare
Germany87.8%
Austria6.9%
Switzerland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MAJAN audience in Germany is strongest.

Fig. 05

Top regions by affinity

MAJAN fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.71×
02Hamburg~30K1.58×
03Berlin~50K1.42×
04Nordrhein-Westfalen~200K1.13×
05Schleswig-Holstein~30K1.12×
06Bremen~7K0.99×
07Thüringen~20K0.98×
08Sachsen~40K0.97×
09Hessen~60K0.96×
10Niedersachsen~70K0.93×
11Brandenburg~20K0.93×
12Bayern~100K0.91×
13Saarland~8K0.78×
14Mecklenburg-Vorpommern~10K0.76×
15Rheinland-Pfalz~30K0.75×
16Sachsen-Anhalt~20K0.73×
Fig. 06

Affinity by region

Affinity by region — MAJAN, Germany
0.73×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MAJAN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MAJAN audience
#·InterestCategoryAffinity×
01TylaMusic & Radio9.83×
02Nicki MinajMusic & Radio8.09×
03Emilio SakrayaMovies & TV7.48×
04Pitbull (rapper)Music & Radio7.03×
05AylivaMusic & Radio5.43×
06Robert RedfordMovies & TV5.25×
07HaftbefehlMusic & Radio4.54×
08Nina ChubaMusic & Radio4.33×
09ReggaetonMusic & Radio3.81×
10Dua LipaMusic & Radio3.71×
11Sarah LombardiMusic & Radio3.67×
12IkkimelMusic & Radio3.31×
13FinchMusic & Radio2.96×
14Succulent plantHome & Garden2.85×
15DancehallsMusic & Radio2.68×
16Underground hip hopMusic & Radio2.58×
17Alternative hip hopMusic & Radio2.28×
18Chihuahua (dog)Pets & Animals2.09×
19House musicMusic & Radio1.98×
20Luxury goodsFashion & Accessoires1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MAJAN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MAJAN audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
ExtroversionTHRILL1.24×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MAJAN audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
DIY MentalityTHRILL0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MAJAN have in Germany?

MAJAN has an estimated audience of 727,785 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of MAJAN fans?

52.4% of MAJAN fans are female, 47.6% are male, with an average age of 29.2 years.

03

Which brands do MAJAN fans like most?

MAJAN fans show strongest brand affinity for Robert Redford (5.25×), Haftbefehl (4.54×), and Nina Chuba (4.33×) over the country average.

04

Where do MAJAN fans live in Germany?

MAJAN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MAJAN fans also like?

Beyond MAJAN itself, the audience over-indexes on Haftbefehl (4.54×), Nina Chuba (4.33×), Nicki Minaj (8.09×), and Emilio Sakraya (7.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See MAJAN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MAJAN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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