Mike + The Mechanics Audience in Germany
Mike + The Mechanics has an estimated audience of 244,856 people in Germany. 27.0% are female, 73.0% are male, average age 52.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Jack White, Ayrton Senna, Winemaking, El Economista.
The average Mike + The Mechanics fan in Germany is 52.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Jack White, Ayrton Senna, with strongest over-indexing on Progressive rock (2.56× the country average). Demographically, the Mike + The Mechanics audience skews more male with an average age of 52.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Record label
Demographics of Mike + The Mechanics fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 52.8 |
| Estimated audience size | 244,856 |
Audience persona
The typical Mike + The Mechanics fan in Germany is more male, around 52.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,414 | 0.9× |
| Bayern | 36,218 | 0.92× |
| Niedersachsen | 25,273 | 1.06× |
| Baden-Württemberg | 24,758 | 0.74× |
| Hessen | 16,140 | 0.87× |
| Sachsen | 13,868 | 1.15× |
| Thüringen | 12,224 | 1.96× |
| Berlin | 9,402 | 0.86× |
| Rheinland-Pfalz | 9,186 | 0.75× |
| Schleswig-Holstein | 8,338 | 0.95× |
| Mecklenburg-Vorpommern | 7,410 | 1.59× |
| Brandenburg | 6,592 | 0.87× |
| Sachsen-Anhalt | 6,237 | 0.98× |
| Hamburg | 6,180 | 1.12× |
| Saarland | 2,009 | 0.67× |
| Bremen | 1,291 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.56× | Music & Radio |
| Jack White | 2.67× | Movies & TV |
| Ayrton Senna | 6.42× | Sports |
| Winemaking | 3.15× | Food & Beverages |
| El Economista | 10.02× | News |
| Italian Riviera | 1.58× | Travel & Leisure |
| Radio Sarajevo | 3.88× | Music & Radio |
| Univision | 3.06× | Movies & TV |
| Pavia | 1.58× | Travel & Leisure |
| Adrian Smith | 5.21× | Music & Radio |
| Assassin's Creed II: Discovery | 9.92× | Games |
| Catania | 3.1× | Travel & Leisure |
| Umut Bulut | 5.08× | Sports |
| Riffle | 3.82× | Politics & Society |
| Milenio | 3.71× | News |
| Assassin's Creed III | 5.86× | Games |
| Anna Lewandowska | 1.68× | Sports |
| Bendeniz | 6.74× | Music & Radio |
| Mormon.org | 2.96× | Politics & Society |
| CAD/CAM dentistry | 1.81× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.94 |
| Convenience Orientation | PREMIUM | 1.3 |
| Tradition | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.14 |
| Luxury Orientation | PREMIUM | 1 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.7% |
| United Kingdom | 26.3% |
| United States | 25.6% |
See Mike + The Mechanics audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Mike + The Mechanics have in Germany?
Mike + The Mechanics has an estimated audience of 244,856 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mike + The Mechanics fans?
27.0% of Mike + The Mechanics fans are female, 73.0% are male, with an average age of 52.8 years.
Which brands do Mike + The Mechanics fans like most?
Mike + The Mechanics fans show strongest brand affinity for Progressive rock (2.56×), Jack White (2.67×), and Ayrton Senna (6.42×) over the country average.
Where do Mike + The Mechanics fans live in Germany?
Mike + The Mechanics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,414), Bayern (reach 36,218), and Niedersachsen (reach 25,273). These three regions account for the largest share of the active audience.
What other brands do Mike + The Mechanics fans also like?
Beyond Mike + The Mechanics itself, the audience over-indexes on Jack White (2.67×), Ayrton Senna (6.42×), Winemaking (3.15×), and El Economista (10.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mike + The Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.