Mike + The Mechanics Audience in Germany
Mike + The Mechanics has an estimated audience of 244,856 people in Germany. 27.0% are female, 73.0% are male, average age 52.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Phil Collins, Bruce Springsteen, Udo Lindenberg, Bob Dylan, Peter Maffay.
The average Mike + The Mechanics fan in Germany is 52.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Phil Collins, Bruce Springsteen, Udo Lindenberg, with strongest over-indexing on Phil Collins (28.89× the country average). Demographically, the Mike + The Mechanics audience skews more male with an average age of 52.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Record label
Demographics of Mike + The Mechanics fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 52.8 |
| Estimated audience size | 244,856 |
Audience persona
The typical Mike + The Mechanics fan in Germany is more male, around 52.8 years old, with strong Sustainability tendencies and a notable affinity for Phil Collins.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,414 | 0.9× |
| Bayern | 36,218 | 0.92× |
| Niedersachsen | 25,273 | 1.06× |
| Baden-Württemberg | 24,758 | 0.74× |
| Hessen | 16,140 | 0.87× |
| Sachsen | 13,868 | 1.15× |
| Thüringen | 12,224 | 1.96× |
| Berlin | 9,402 | 0.86× |
| Rheinland-Pfalz | 9,186 | 0.75× |
| Schleswig-Holstein | 8,338 | 0.95× |
| Mecklenburg-Vorpommern | 7,410 | 1.59× |
| Brandenburg | 6,592 | 0.87× |
| Sachsen-Anhalt | 6,237 | 0.98× |
| Hamburg | 6,180 | 1.12× |
| Saarland | 2,009 | 0.67× |
| Bremen | 1,291 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Phil Collins | 28.89× | Music & Radio |
| Bruce Springsteen | 22.27× | Music & Radio |
| Udo Lindenberg | 11.73× | Music & Radio |
| Bob Dylan | 15.77× | Music & Radio |
| Peter Maffay | 10.02× | Music & Radio |
| Pink Floyd | 13.39× | Music & Radio |
| David Bowie | 9.08× | Music & Radio |
| Paul McCartney | 13.18× | Music & Radio |
| Robbie Williams | 7.07× | Music & Radio |
| Thomann | 6.39× | Shopping |
| AC/DC | 7.37× | Music & Radio |
| Bon Jovi | 10.83× | Music & Radio |
| Led Zeppelin | 10.39× | Music & Radio |
| George Michael | 8.29× | Music & Radio |
| Depeche Mode | 6.42× | Music & Radio |
| Helene Fischer | 2.47× | Music & Radio |
| Schlager music | 2.43× | Music & Radio |
| Andrea Berg | 3.79× | Music & Radio |
| Elton John | 5.69× | Music & Radio |
| The Rolling Stones | 9.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.94 |
| Convenience Orientation | PREMIUM | 1.3 |
| Tradition | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.14 |
| Luxury Orientation | PREMIUM | 1 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.7% |
| United Kingdom | 26.3% |
| United States | 25.6% |
See Mike + The Mechanics audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
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- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Mike + The Mechanics have in Germany?
Mike + The Mechanics has an estimated audience of 244,856 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mike + The Mechanics fans?
27.0% of Mike + The Mechanics fans are female, 73.0% are male, with an average age of 52.8 years.
Which brands do Mike + The Mechanics fans like most?
Mike + The Mechanics fans show strongest brand affinity for Phil Collins (28.89×), Bruce Springsteen (22.27×), and Udo Lindenberg (11.73×) over the country average.
Where do Mike + The Mechanics fans live in Germany?
Mike + The Mechanics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,414), Bayern (reach 36,218), and Niedersachsen (reach 25,273). These three regions account for the largest share of the active audience.
What other brands do Mike + The Mechanics fans also like?
Beyond Mike + The Mechanics itself, the audience over-indexes on Bruce Springsteen (22.27×), Udo Lindenberg (11.73×), Bob Dylan (15.77×), and Peter Maffay (10.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mike + The Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.