Rascasse Audience Intelligence

Mitteldeutscher Rundfunk Audience in Germany

A data profile of the people who buy, follow and care about Mitteldeutscher Rundfunk in Germany — modelled from more than twelve digital signal sources. Mitteldeutscher Rundfunk has an estimated audience of 1,903,684 people in Germany.

#27among TV Channel in Germany#303in Movies & TV

The average Mitteldeutscher Rundfunk fan in Germany is 40.4 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen.

Top brand affinities include Dynamo Dresden, ZDF, Obi (store), with strongest over-indexing on Dynamo Dresden (4.09× the country average).

Demographically, the Mitteldeutscher Rundfunk audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitteldeutscher Rundfunk fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Dynamo Dresden.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitteldeutscher Rundfunk profile in Germany.

Audience size
1.9M
in Germany
Gender
54.4%♀
45.6% male
Age
40.4
average years
Country rank
#3526
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+124%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mitteldeutscher Rundfunk

54.4% are female, 45.6% are male, average age 40.4.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Mitteldeutscher Rundfunk audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age40.4
Estimated audience size1,903,684
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Mitteldeutscher Rundfunk audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Mitteldeutscher Rundfunk audience comes from Germany.

Worldwide audience distribution share by country for Mitteldeutscher Rundfunk
CountryShare
Germany98.2%
France0.5%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitteldeutscher Rundfunk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitteldeutscher Rundfunk fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K4.49×
02Sachsen-Anhalt~200K3.78×
03Thüringen~200K3.53×
04Brandenburg~50K0.92×
05Mecklenburg-Vorpommern~20K0.68×
06Bremen~9K0.55×
07Berlin~50K0.54×
08Saarland~10K0.48×
09Hamburg~10K0.34×
10Niedersachsen~60K0.32×
11Schleswig-Holstein~20K0.32×
12Hessen~40K0.30×
13Rheinland-Pfalz~30K0.30×
14Nordrhein-Westfalen~100K0.23×
15Bayern~70K0.23×
16Baden-Württemberg~50K0.20×
Fig. 06

Affinity by region

Affinity by region — Mitteldeutscher Rundfunk, Germany
0.20×1.00×4.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitteldeutscher Rundfunk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitteldeutscher Rundfunk audience
#·InterestCategoryAffinity×
01FC Erzgebirge AueSports4.89×
02Dynamo DresdenSports4.09×
03Andy BorgMusic & Radio3.90×
041. FC MagdeburgSports3.88×
05Junge FreiheitNews2.71×
06Beatrice EgliMusic & Radio2.58×
07QVCMovies & TV2.32×
08Hardware storeHome & Garden2.29×
09Aral AGCars & Mobility2.29×
10Schlager musicMusic & Radio2.17×
11Florian SilbereisenMusic & Radio2.17×
12ZDFMovies & TV2.14×
13Helene FischerMusic & Radio2.05×
14Solar energyHome & Garden2.04×
15SportschauSports1.88×
16PostbankBusiness & Career1.85×
17Obi (store)Shopping1.67×
18Used carCars & Mobility1.67×
19SparkasseBusiness & Career1.65×
20Breaking newsMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitteldeutscher Rundfunk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitteldeutscher Rundfunk audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Convenience OrientationPREMIUM1.59×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitteldeutscher Rundfunk audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
Risk AppetiteTHRILL0.50×
MindfulnessBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitteldeutscher Rundfunk have in Germany?

Mitteldeutscher Rundfunk has an estimated audience of 1,903,684 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of Mitteldeutscher Rundfunk fans?

54.4% of Mitteldeutscher Rundfunk fans are female, 45.6% are male, with an average age of 40.4 years.

03

Which brands do Mitteldeutscher Rundfunk fans like most?

Mitteldeutscher Rundfunk fans show strongest brand affinity for Dynamo Dresden (4.09×), ZDF (2.14×), and Obi (store) (1.67×) over the country average.

04

Where do Mitteldeutscher Rundfunk fans live in Germany?

Mitteldeutscher Rundfunk fans in Germany are most concentrated in Sachsen (reach ~400K), Sachsen-Anhalt (reach ~200K), and Thüringen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mitteldeutscher Rundfunk fans also like?

Beyond Mitteldeutscher Rundfunk itself, the audience over-indexes on ZDF (2.14×), Obi (store) (1.67×), FC Erzgebirge Aue (4.89×), and Helene Fischer (2.05×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitteldeutscher Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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