Mitteldeutscher Rundfunk Audience in Germany
Mitteldeutscher Rundfunk has an estimated audience of 1,892,171 people in Germany. 54.4% are female, 45.6% are male, average age 40.4. Top regions: Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities: Home Office, Saving, Urban Outfitters, Time (magazine), Vijesti.ba.
The average Mitteldeutscher Rundfunk fan in Germany is 40.4 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities include Home Office, Saving, Urban Outfitters, with strongest over-indexing on Home Office (1.9× the country average). Demographically, the Mitteldeutscher Rundfunk audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Mitteldeutscher Rundfunk fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.4 |
| Estimated audience size | 1,892,171 |
Audience persona
The typical Mitteldeutscher Rundfunk fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 355,810 | 3.83× |
| Sachsen-Anhalt | 191,879 | 3.91× |
| Thüringen | 172,728 | 3.58× |
| Nordrhein-Westfalen | 98,787 | 0.24× |
| Bayern | 65,147 | 0.21× |
| Niedersachsen | 60,555 | 0.33× |
| Brandenburg | 57,270 | 0.98× |
| Berlin | 47,540 | 0.56× |
| Baden-Württemberg | 44,818 | 0.17× |
| Hessen | 42,452 | 0.29× |
| Mecklenburg-Vorpommern | 24,997 | 0.69× |
| Rheinland-Pfalz | 21,795 | 0.23× |
| Schleswig-Holstein | 16,284 | 0.24× |
| Hamburg | 11,137 | 0.26× |
| Saarland | 5,767 | 0.25× |
| Bremen | 3,425 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.9× | Business & Career |
| Saving | 1.64× | Business & Career |
| Urban Outfitters | 1.81× | Shopping |
| Time (magazine) | 2.16× | News |
| Vijesti.ba | 1.79× | News |
| Salman Khan | 2.03× | Movies & TV |
| Iva Zanicchi | 3.68× | Politics & Society |
| Joseph | 1.86× | Politics & Society |
| The Perks of Being a Wallflower (film) | 1.61× | Movies & TV |
| Jorja Fox | 1.56× | Movies & TV |
| Radio Sarajevo | 1.58× | Music & Radio |
| Le Bateau ivre | 4.51× | Literature |
| Peć | 1.55× | Travel & Leisure |
| JD Institute of Fashion Technology | 1.7× | Business & Career |
| X-Men: The Last Stand | 2.31× | Movies & TV |
| International Genealogical Index | 2.47× | |
| Cullinan Diamond | 2.26× | |
| El Economista | 1.84× | News |
| Umut Bulut | 1.54× | Sports |
| Adult stem cell | 1.73× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.81 |
| DIY Mentality | THRILL | 1.22 |
| Need for Security | CONSERVATISM | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Convenience Orientation | PREMIUM | 1 |
| Extroversion | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| France | 0.5% |
| China | 0.1% |
See Mitteldeutscher Rundfunk audiences in other countries
- Mitteldeutscher Rundfunk — United States
- Mitteldeutscher Rundfunk — United Kingdom
- Mitteldeutscher Rundfunk — France
- Mitteldeutscher Rundfunk — Italy
- Mitteldeutscher Rundfunk — Spain
- Mitteldeutscher Rundfunk — Brazil
- Mitteldeutscher Rundfunk — Japan
- Mitteldeutscher Rundfunk — South Korea
- Mitteldeutscher Rundfunk — India
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Mitteldeutscher Rundfunk have in Germany?
Mitteldeutscher Rundfunk has an estimated audience of 1,892,171 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Mitteldeutscher Rundfunk fans?
54.4% of Mitteldeutscher Rundfunk fans are female, 45.6% are male, with an average age of 40.4 years.
Which brands do Mitteldeutscher Rundfunk fans like most?
Mitteldeutscher Rundfunk fans show strongest brand affinity for Home Office (1.9×), Saving (1.64×), and Urban Outfitters (1.81×) over the country average.
Where do Mitteldeutscher Rundfunk fans live in Germany?
Mitteldeutscher Rundfunk fans in Germany are most concentrated in Sachsen (reach 355,810), Sachsen-Anhalt (reach 191,879), and Thüringen (reach 172,728). These three regions account for the largest share of the active audience.
What other brands do Mitteldeutscher Rundfunk fans also like?
Beyond Mitteldeutscher Rundfunk itself, the audience over-indexes on Saving (1.64×), Urban Outfitters (1.81×), Time (magazine) (2.16×), and Vijesti.ba (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitteldeutscher Rundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.