Mona Lisa Audience in Germany
Mona Lisa has an estimated audience of 233,366 people in Germany. 62.1% are female, 37.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, Denver Nuggets, Real property, Art Collecting.
The average Mona Lisa fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, Denver Nuggets, with strongest over-indexing on Western Union (6.6× the country average). Demographically, the Mona Lisa audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Fictional Character
Demographics of Mona Lisa fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 39.1 |
| Estimated audience size | 233,366 |
Audience persona
The typical Mona Lisa fan in Germany is more female, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,362 | 1.14× |
| Bayern | 38,630 | 1.03× |
| Baden-Württemberg | 35,706 | 1.12× |
| Niedersachsen | 23,804 | 1.05× |
| Hessen | 19,440 | 1.09× |
| Rheinland-Pfalz | 12,916 | 1.1× |
| Sachsen | 11,041 | 0.96× |
| Berlin | 10,951 | 1.05× |
| Schleswig-Holstein | 7,856 | 0.94× |
| Brandenburg | 6,451 | 0.89× |
| Thüringen | 5,454 | 0.92× |
| Hamburg | 5,313 | 1.01× |
| Sachsen-Anhalt | 4,934 | 0.82× |
| Mecklenburg-Vorpommern | 3,626 | 0.81× |
| Saarland | 2,933 | 1.02× |
| Bremen | 2,070 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.6× | Business & Career |
| Satire | 6.41× | Literature |
| Denver Nuggets | 10.31× | Sports |
| Real property | 6.33× | Home & Garden |
| Art Collecting | 8.83× | Arts & Culture |
| German television comedy | 5.88× | Movies & TV |
| Muji | 10.37× | Home & Garden |
| Maggie Smith | 10.37× | Movies & TV |
| Andy Warhol | 10.37× | Arts & Culture |
| Angela Lansbury | 10.37× | Movies & TV |
| Ryanair | 2.38× | Travel & Leisure |
| Headphones | 4.58× | Technology & Electronics |
| Ramazzotti (liqueur) | 9.73× | Food & Beverages |
| Julie Andrews | 10.37× | Movies & TV |
| Country rap | 4.59× | Music & Radio |
| Freddie Highmore | 8.58× | Movies & TV |
| Art exhibition | 3.02× | Arts & Culture |
| Gustav Klimt | 8.72× | Arts & Culture |
| Pixiv | 10.37× | Internet & Social Media |
| Arnold Schwarzenegger | 4.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.93 |
| Quality Awareness | PREMIUM | 1.72 |
| Career Orientation | POWER | 1.67 |
| Design Affinity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.63 |
| Individualism | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Brazil | 13.0% |
| Italy | 10.9% |
See Mona Lisa audiences in other countries
More Arts & Culture audiences in Germany
- Bubbles (The Wire) (6,973,525)
- banks (3,753,523)
- Juliet (3,355,041)
- Mary Poppins (character) (2,168,568)
- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does Mona Lisa have in Germany?
Mona Lisa has an estimated audience of 233,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mona Lisa fans?
62.1% of Mona Lisa fans are female, 37.9% are male, with an average age of 39.1 years.
Which brands do Mona Lisa fans like most?
Mona Lisa fans show strongest brand affinity for Western Union (6.6×), Satire (6.41×), and Denver Nuggets (10.31×) over the country average.
Where do Mona Lisa fans live in Germany?
Mona Lisa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,362), Bayern (reach 38,630), and Baden-Württemberg (reach 35,706). These three regions account for the largest share of the active audience.
What other brands do Mona Lisa fans also like?
Beyond Mona Lisa itself, the audience over-indexes on Satire (6.41×), Denver Nuggets (10.31×), Real property (6.33×), and Art Collecting (8.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mona Lisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.