Rascasse Audience Intelligence

Mona Lisa Audience in Germany

A data profile of the people who buy, follow and care about Mona Lisa in Germany — modelled from more than twelve digital signal sources. Mona Lisa has an estimated audience of 213,324 people in Germany.

#117among Fictional Character in Germany#241in Arts & Culture

The average Mona Lisa fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Denver Nuggets, Hugendubel, Muji, with strongest over-indexing on Denver Nuggets (10.36× the country average).

Demographically, the Mona Lisa audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mona Lisa fan in Germany is more female, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Denver Nuggets.

Category: Arts & Culture · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mona Lisa profile in Germany.

Audience size
213K
in Germany
Gender
62.1%♀
37.9% male
Age
39.1
average years
Country rank
#21832
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mona Lisa fans

62.1% are female, 37.9% are male, average age 39.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Mona Lisa audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age39.1
Estimated audience size213,324
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Mona Lisa audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Mona Lisa audience comes from Germany.

Worldwide audience distribution share by country for Mona Lisa
CountryShare
United States21.7%
Italy11.1%
Brazil10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mona Lisa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mona Lisa fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.15×
02Nordrhein-Westfalen~60K1.11×
03Rheinland-Pfalz~10K1.09×
04Saarland~3K1.07×
05Hessen~20K1.06×
06Bremen~2K1.06×
07Niedersachsen~20K1.02×
08Berlin~10K1.01×
09Bayern~40K0.99×
10Hamburg~5K0.99×
11Sachsen~10K0.95×
12Schleswig-Holstein~8K0.95×
13Thüringen~6K0.94×
14Brandenburg~7K0.90×
15Mecklenburg-Vorpommern~4K0.87×
16Sachsen-Anhalt~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Mona Lisa, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mona Lisa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mona Lisa audience
#·InterestCategoryAffinity×
01MujiHome & Garden10.37×
02Andy WarholArts & Culture10.37×
03Maggie SmithMovies & TV10.37×
04Angela LansburyMovies & TV10.37×
05Gustav KlimtArts & Culture10.37×
06Julie AndrewsMovies & TV10.37×
07Ramazzotti (liqueur)Food & Beverages10.37×
08Goldman SachsBusiness & Career10.37×
09Cindy CrawfordFashion & Accessoires10.37×
10Denver NuggetsSports10.36×
11Phoenix SunsSports9.60×
12Claude MonetArts & Culture8.41×
13Freddie HighmoreMovies & TV7.98×
14British MuseumArts & Culture7.08×
15Marlene DietrichMovies & TV6.08×
16Non-alcoholic beverageFood & Beverages5.10×
17Conceptual artArts & Culture4.13×
18HugendubelShopping3.36×
19RyanairTravel & Leisure1.97×
20Müller (company)Food & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mona Lisa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mona Lisa audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.23×
Urban LifestyleOPEN1.93×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mona Lisa audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.82×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mona Lisa have in Germany?

Mona Lisa has an estimated audience of 213,324 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mona Lisa fans?

62.1% of Mona Lisa fans are female, 37.9% are male, with an average age of 39.1 years.

03

Which brands do Mona Lisa fans like most?

Mona Lisa fans show strongest brand affinity for Denver Nuggets (10.36×), Hugendubel (3.36×), and Muji (10.37×) over the country average.

04

Where do Mona Lisa fans live in Germany?

Mona Lisa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mona Lisa fans also like?

Beyond Mona Lisa itself, the audience over-indexes on Hugendubel (3.36×), Muji (10.37×), Andy Warhol (10.37×), and Maggie Smith (10.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Mona Lisa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mona Lisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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