Mona Lisa Audience in United States

Mona Lisa logo

Mona Lisa has an estimated audience of 1,379,595 people in United States. 68.7% are female, 31.3% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Home equity, Nationality, Jingoism, Bank account.

The average Mona Lisa fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Home equity, Nationality, with strongest over-indexing on Historic site (5.9× the country average). Demographically, the Mona Lisa audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Travelling, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Fictional Character

Demographics of Mona Lisa fans

Demographic split for Mona Lisa audience in United States
MetricValue
Female68.7%
Male31.3%
Average age37.3
Estimated audience size1,379,595

Audience persona

The typical Mona Lisa fan in United States is more female, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Mona Lisa in United States
RegionReachAffinity
California186,9121.23×
Texas138,1051.16×
Florida112,2761.2×
New York86,4691.12×
Illinois47,4121.03×
Georgia46,7641.1×
Pennsylvania46,6191×
North Carolina44,5761.07×
New Jersey41,9461.2×
Ohio40,7300.96×
Virginia36,9881.1×
Michigan34,9790.97×
Washington31,9241.15×
Arizona30,0411.07×
Tennessee29,9111.08×
Massachusetts29,6601.09×
Indiana25,3171×
Maryland24,2481.02×
Louisiana23,5071.32×
Colorado22,0581.01×
Missouri21,4130.96×
Wisconsin20,6190.99×
South Carolina19,8910.96×
Minnesota19,3170.98×
Alabama18,4010.95×
Kentucky17,6711.02×
Oregon16,5091.04×
Oklahoma16,2851.06×
Connecticut15,7091.14×
Utah14,0331.14×
Nevada13,0890.98×
Arkansas10,7300.94×
Iowa10,5890.93×
Kansas10,5060.97×
Mississippi10,3340.91×
Idaho6,6500.96×
New Mexico6,4320.93×
West Virginia6,2260.97×
Nebraska6,1980.9×
Hawaii5,7660.97×
New Hampshire4,9300.91×
Rhode Island4,4071×
Maine4,0170.81×
Washington, District of Columbia3,9710.96×
Montana3,0260.79×
Delaware2,9760.78×
South Dakota2,6160.82×
North Dakota2,5660.91×
Alaska2,5430.86×
Vermont2,0200.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mona Lisa audience
BrandAffinityCategory
Historic site5.9×Arts & Culture
Home equity1.91×Home & Garden
Nationality1.9×Politics & Society
Jingoism1.78×Politics & Society
Bank account1.95×Business & Career
Home staging3.89×Home & Garden
Unique Gifts1.54×Shopping
Birthday Gifts1.98×Kids & Family
JDSU1.86×Business & Career
South Asian cuisine5.1×Food & Beverages
Steampunk2.69×Fashion & Accessoires
Goop2.69×Internet & Social Media
Home Bargains5.9×Shopping
Staycation1.6×Home & Garden
Corona (band)2.75×Music & Radio
Cherish (group)5.21×Music & Radio
headspace4.45×Health
Panama1.58×Travel & Leisure
Wok2.74×Food & Beverages
Fairy godmother3.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mona Lisa audience
TraitClusterScore
TravellingTHRILL1.39
CreativityOPEN1.25
Early Adopter MentalityPOWER1.23
Design AffinityPREMIUM1.23
SpiritualityBALANCE1.2
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Mona Lisa
CountryShare
United States22.0%
Brazil13.0%
Italy10.9%

See Mona Lisa audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Mona Lisa have in United States?

Mona Lisa has an estimated audience of 1,379,595 people in United States, concentrated in California and Texas.

What is the gender split and age of Mona Lisa fans?

68.7% of Mona Lisa fans are female, 31.3% are male, with an average age of 37.3 years.

Which brands do Mona Lisa fans like most?

Mona Lisa fans show strongest brand affinity for Historic site (5.9×), Home equity (1.91×), and Nationality (1.9×) over the country average.

Where do Mona Lisa fans live in United States?

Mona Lisa fans in United States are most concentrated in California (reach 186,912), Texas (reach 138,105), and Florida (reach 112,276). These three regions account for the largest share of the active audience.

What other brands do Mona Lisa fans also like?

Beyond Mona Lisa itself, the audience over-indexes on Home equity (1.91×), Nationality (1.9×), Jingoism (1.78×), and Bank account (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mona Lisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.