Rascasse Audience Intelligence

Mona Lisa Audience in United States

A data profile of the people who buy, follow and care about Mona Lisa in United States — modelled from more than twelve digital signal sources. Mona Lisa has an estimated audience of 1,325,447 people in United States.

#91among Fictional Character in United States#190in Arts & Culture

The average Mona Lisa fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Denver Nuggets, Obsessed (2009 film), FlightAware, with strongest over-indexing on Denver Nuggets (5.84× the country average).

Demographically, the Mona Lisa audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mona Lisa fan in United States is more female, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Denver Nuggets.

Category: Arts & Culture · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mona Lisa profile in United States.

Audience size
1.3M
in United States
Gender
68.7%♀
31.3% male
Age
37.3
average years
Country rank
#19435
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mona Lisa fans

68.7% are female, 31.3% are male, average age 37.3.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Mona Lisa audience in United States
MetricValue
Female68.7%
Male31.3%
Average age37.3
Estimated audience size1,325,447
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Mona Lisa audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Mona Lisa audience comes from United States.

Worldwide audience distribution share by country for Mona Lisa
CountryShare
United States21.7%
Italy11.1%
Brazil10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mona Lisa audience in United States is strongest.

Fig. 05

Top regions by affinity

Mona Lisa fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.81×
02California~200K1.17×
03New Jersey~40K1.17×
04Texas~100K1.15×
05Kentucky~20K1.14×
06Utah~10K1.14×
07North Carolina~50K1.12×
08Connecticut~10K1.08×
09Oklahoma~20K1.07×
10Virginia~40K1.06×
11Indiana~30K1.06×
12Georgia~40K1.05×
13Florida~100K1.04×
14Washington~30K1.04×
15Kansas~10K1.03×
16Arizona~30K1.02×
17Alabama~20K1.02×
18New York~80K1.01×
19Pennsylvania~50K1.01×
20Tennessee~30K1.01×
21Massachusetts~30K1.01×
22North Dakota~3K1.01×
23Wisconsin~20K1.00×
24Arkansas~10K1.00×
25Nebraska~7K1.00×
26Ohio~40K0.99×
27Missouri~20K0.99×
28Alaska~3K0.99×
29South Carolina~20K0.98×
30Idaho~7K0.98×
31Illinois~40K0.97×
32Oregon~20K0.97×
33Rhode Island~4K0.97×
34West Virginia~6K0.96×
35Hawaii~6K0.96×
36Colorado~20K0.95×
37New Mexico~7K0.95×
38South Dakota~3K0.95×
39Maryland~20K0.94×
40Michigan~30K0.93×
41Nevada~10K0.93×
42Iowa~10K0.93×
43Minnesota~20K0.92×
44Mississippi~10K0.92×
45New Hampshire~5K0.90×
46Vermont~2K0.88×
47Maine~4K0.86×
48Montana~3K0.86×
49Washington, District of Columbia~4K0.85×
50Delaware~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Mona Lisa, United States
0.80×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mona Lisa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mona Lisa audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure5.90×
02TransUnionTechnology & Electronics5.90×
03CheapOairTravel & Leisure5.90×
04Denver NuggetsSports5.84×
05Obsessed (2009 film)Movies & TV5.37×
06Chris Evans (actor)Movies & TV4.49×
07Robert RedfordMovies & TV3.94×
08WWE Hall of FameSports3.83×
09PoliticoPolitics & Society3.44×
10New York PostNews2.45×
11Diane KeatonMovies & TV2.26×
12GeneticsKids & Family2.22×
13NostalgiaHome & Garden2.18×
14Game of ThronesMovies & TV2.08×
15Scooby-DooMovies & TV2.06×
16FedExBusiness & Career1.88×
17High schoolBusiness & Career1.85×
18CanadaTravel & Leisure1.77×
19Musical instrumentMusic & Radio1.54×
20PaintingArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mona Lisa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mona Lisa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
IndividualismJOY1.43×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mona Lisa audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.81×
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mona Lisa have in United States?

Mona Lisa has an estimated audience of 1,325,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mona Lisa fans?

68.7% of Mona Lisa fans are female, 31.3% are male, with an average age of 37.3 years.

03

Which brands do Mona Lisa fans like most?

Mona Lisa fans show strongest brand affinity for Denver Nuggets (5.84×), Obsessed (2009 film) (5.37×), and FlightAware (5.9×) over the country average.

04

Where do Mona Lisa fans live in United States?

Mona Lisa fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mona Lisa fans also like?

Beyond Mona Lisa itself, the audience over-indexes on Obsessed (2009 film) (5.37×), FlightAware (5.9×), Robert Redford (3.94×), and Genetics (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mona Lisa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mona Lisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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