A data profile of the people who buy, follow and care about Moses in Germany — modelled from more than twelve digital signal sources. Moses has an estimated audience of 378,867 people in Germany.
The average Moses fan in Germany is 36.4 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include FlixBus, Arnold Schwarzenegger, TK Maxx, with strongest over-indexing on FlixBus (2.39× the country average).
Demographically, the Moses audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Moses fan in Germany is balanced, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for FlixBus.
The key figures that characterise the Moses profile in Germany.
45.9% are female, 54.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 36.4 |
| Estimated audience size | 378,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Moses audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.6% |
| Germany | 8.2% |
| Brazil | 7.8% |
Where the Moses audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~70K | 3.79× | |
| 02 | Thüringen | ~20K | 1.74× | |
| 03 | Brandenburg | ~20K | 1.27× | |
| 04 | Sachsen-Anhalt | ~9K | 0.91× | |
| 05 | Rheinland-Pfalz | ~20K | 0.90× | |
| 06 | Sachsen | ~20K | 0.85× | |
| 07 | Bremen | ~3K | 0.84× | |
| 08 | Hamburg | ~7K | 0.77× | |
| 09 | Saarland | ~4K | 0.74× | |
| 10 | Mecklenburg-Vorpommern | ~5K | 0.73× | |
| 11 | Baden-Württemberg | ~40K | 0.70× | |
| 12 | Hessen | ~20K | 0.69× | |
| 13 | Nordrhein-Westfalen | ~60K | 0.68× | |
| 14 | Niedersachsen | ~20K | 0.66× | |
| 15 | Schleswig-Holstein | ~9K | 0.66× | |
| 16 | Bayern | ~40K | 0.61× |
The strongest cross-interests of the Moses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mohamed Salah | Sports | 5.12× | ||
| 02 | Arnold Schwarzenegger | Movies & TV | 4.31× | ||
| 03 | Sports betting | Games | 3.68× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 3.30× | ||
| 05 | Sandra Bullock | Movies & TV | 2.83× | ||
| 06 | Dubai | Travel & Leisure | 2.82× | ||
| 07 | Keanu Reeves | Movies & TV | 2.65× | ||
| 08 | FlixBus | Cars & Mobility | 2.39× | ||
| 09 | Tour de France | Sports | 2.29× | ||
| 10 | Anne Hathaway | Movies & TV | 2.20× | ||
| 11 | Solar energy | Home & Garden | 1.99× | ||
| 12 | Public transport | Cars & Mobility | 1.91× | ||
| 13 | Rail transport | Travel & Leisure | 1.84× | ||
| 14 | Employment agency | Business & Career | 1.82× | ||
| 15 | TK Maxx | Shopping | 1.67× | ||
| 16 | Ryanair | Travel & Leisure | 1.65× | ||
| 17 | Pay television | Movies & TV | 1.63× | ||
| 18 | Deutsche Bank | Business & Career | 1.62× | ||
| 19 | Drama movies | Movies & TV | 1.59× | ||
| 20 | Religion | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.85× | |
| Urban Lifestyle | OPEN | 1.83× | |
| Spirituality | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.70× |
Moses has an estimated audience of 378,867 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
45.9% of Moses fans are female, 54.1% are male, with an average age of 36.4 years.
Moses fans show strongest brand affinity for FlixBus (2.39×), Arnold Schwarzenegger (4.31×), and TK Maxx (1.67×) over the country average.
Moses fans in Germany are most concentrated in Berlin (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Moses itself, the audience over-indexes on Arnold Schwarzenegger (4.31×), TK Maxx (1.67×), Ryanair (1.65×), and Solar energy (1.99×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Moses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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