A data profile of the people who buy, follow and care about Moses in United States — modelled from more than twelve digital signal sources. Moses has an estimated audience of 1,417,014 people in United States.
The average Moses fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Religion, Donald Trump, X, with strongest over-indexing on Religion (2.24× the country average).
Demographically, the Moses audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Moses fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Moses profile in United States.
57.3% are female, 42.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 40.7 |
| Estimated audience size | 1,417,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the Moses audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~30K | 4.12× | |
| 02 | Alabama | ~30K | 1.29× | |
| 03 | Tennessee | ~30K | 1.16× | |
| 04 | Kentucky | ~20K | 1.14× | |
| 05 | Mississippi | ~10K | 1.14× | |
| 06 | Utah | ~10K | 1.12× | |
| 07 | California | ~200K | 1.06× | |
| 08 | Georgia | ~50K | 1.05× | |
| 09 | North Carolina | ~40K | 1.05× | |
| 10 | Virginia | ~40K | 1.05× | |
| 11 | Nevada | ~10K | 1.05× | |
| 12 | Maine | ~5K | 1.05× | |
| 13 | Louisiana | ~20K | 1.02× | |
| 14 | New York | ~80K | 1.01× | |
| 15 | Florida | ~100K | 1.00× | |
| 16 | Washington | ~30K | 1.00× | |
| 17 | Indiana | ~30K | 1.00× | |
| 18 | Arkansas | ~10K | 1.00× | |
| 19 | Pennsylvania | ~50K | 0.98× | |
| 20 | Texas | ~100K | 0.97× | |
| 21 | New Jersey | ~40K | 0.97× | |
| 22 | Hawaii | ~6K | 0.97× | |
| 23 | Arizona | ~30K | 0.96× | |
| 24 | Oklahoma | ~20K | 0.96× | |
| 25 | Maryland | ~20K | 0.95× | |
| 26 | South Carolina | ~20K | 0.95× | |
| 27 | Missouri | ~20K | 0.94× | |
| 28 | Alaska | ~3K | 0.94× | |
| 29 | New Mexico | ~7K | 0.93× | |
| 30 | Idaho | ~7K | 0.93× | |
| 31 | Michigan | ~30K | 0.92× | |
| 32 | Massachusetts | ~30K | 0.92× | |
| 33 | North Dakota | ~3K | 0.91× | |
| 34 | Ohio | ~40K | 0.90× | |
| 35 | Connecticut | ~10K | 0.90× | |
| 36 | Rhode Island | ~4K | 0.89× | |
| 37 | Washington, District of Columbia | ~4K | 0.89× | |
| 38 | Illinois | ~40K | 0.88× | |
| 39 | Kansas | ~10K | 0.88× | |
| 40 | Nebraska | ~6K | 0.85× | |
| 41 | Delaware | ~3K | 0.84× | |
| 42 | South Dakota | ~3K | 0.84× | |
| 43 | Montana | ~3K | 0.83× | |
| 44 | Oregon | ~10K | 0.82× | |
| 45 | Vermont | ~2K | 0.81× | |
| 46 | Minnesota | ~20K | 0.79× | |
| 47 | Iowa | ~9K | 0.78× | |
| 48 | New Hampshire | ~4K | 0.78× | |
| 49 | Wisconsin | ~20K | 0.75× | |
| 50 | Colorado | ~20K | 0.74× |
The strongest cross-interests of the Moses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citibank | Business & Career | 3.10× | ||
| 02 | Religion | Business & Career | 2.24× | ||
| 03 | Tradition | Politics & Society | 2.17× | ||
| 04 | Nonprofit organization | Politics & Society | 2.04× | ||
| 05 | CNN | Movies & TV | 1.75× | ||
| 06 | Insurance | Business & Career | 1.71× | ||
| 07 | EBay | Shopping | 1.69× | ||
| 08 | T-Mobile | Technology & Electronics | 1.69× | ||
| 09 | Banking | Business & Career | 1.67× | ||
| 10 | Health care | Business & Career | 1.66× | ||
| 11 | Breaking news | Movies & TV | 1.63× | ||
| 12 | Donald Trump | Politics & Society | 1.62× | ||
| 13 | Credit cards | Business & Career | 1.62× | ||
| 14 | Energy | Home & Garden | 1.60× | ||
| 15 | Country music | Music & Radio | 1.55× | ||
| 16 | Wine | Food & Beverages | 1.55× | ||
| 17 | Medicine | Business & Career | 1.53× | ||
| 18 | X | Internet & Social Media | 1.51× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.24× | |
| Tradition | CONSERVATISM | 2.17× | |
| Need for Security | CONSERVATISM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Extroversion | THRILL | 0.69× | |
| Mindfulness | BALANCE | 0.76× |
Moses has an estimated audience of 1,417,014 people in United States, concentrated in California and Texas.
57.3% of Moses fans are female, 42.7% are male, with an average age of 40.7 years.
Moses fans show strongest brand affinity for Religion (2.24×), Donald Trump (1.62×), and X (1.51×) over the country average.
Moses fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Moses itself, the audience over-indexes on Donald Trump (1.62×), X (1.51×), Nonprofit organization (2.04×), and CNN (1.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Moses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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