Mymovies.it Audience in Germany
Mymovies.it has an estimated audience of 234,038 people in Germany. 56.9% are female, 43.1% are male, average age 36.0. Top brand affinities: Olga Kurylenko, Nemzeti Sport, Haruki Murakami, Rubbermaid, RB Leipzig.
Top brand affinities include Olga Kurylenko, Nemzeti Sport, Haruki Murakami, with strongest over-indexing on Olga Kurylenko (138.89× the country average). Demographically, the Mymovies.it audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Mymovies.it fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 36.0 |
| Estimated audience size | 234,038 |
Audience persona
The typical Mymovies.it fan in Germany is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Olga Kurylenko.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Olga Kurylenko | 138.89× | Fashion & Accessoires |
| Nemzeti Sport | 303.42× | Sports |
| Haruki Murakami | 185.83× | Literature |
| Rubbermaid | 45.14× | Home & Garden |
| RB Leipzig | 4.72× | Sports |
| Borussia Dortmund | 1.9× | Sports |
| Spiegel Online | 2.44× | News |
| Do it yourself (DIY) | 2.4× | Home & Garden |
| Skyscanner | 4.64× | Travel & Leisure |
| Arminia Bielefeld | 5.12× | Sports |
| Airbnb | 2.36× | Travel & Leisure |
| VfB Stuttgart | 2.64× | Sports |
| Pet store | 3.34× | Pets & Animals |
| Eintracht Frankfurt | 2.33× | Sports |
| Backpacking (travel) | 3.97× | Travel & Leisure |
| Romanticism | 3.82× | Politics & Society |
| Renovation | 2.59× | Home & Garden |
| Primark | 2.53× | Shopping |
| Fast food | 2.46× | Food & Beverages |
| 1. FC Union Berlin | 5.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.48 |
| Design Affinity | PREMIUM | 2.19 |
| Sustainability | BALANCE | 2.04 |
| Luxury Orientation | PREMIUM | 1.91 |
| DIY Mentality | THRILL | 1.82 |
| Sports Activity | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 54.1% |
| United States | 12.4% |
| India | 8.7% |
See Mymovies.it audiences in other countries
More Movies & TV audiences in Germany
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- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mymovies.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.