Nanu-Nana Audience in Germany
Nanu-Nana has an estimated audience of 3,720,669 people in Germany. 59.5% are female, 40.5% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Cachorro, Home Delivery, Buying and Selling Real Estate.
The average Nanu-Nana fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Cachorro, with strongest over-indexing on Gil Ofarim (2.44× the country average). Demographically, the Nanu-Nana audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Nanu-Nana fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 41.7 |
| Estimated audience size | 3,720,669 |
Audience persona
The typical Nanu-Nana fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 946,377 | 1.16× |
| Niedersachsen | 483,458 | 1.34× |
| Bayern | 450,608 | 0.75× |
| Baden-Württemberg | 385,339 | 0.76× |
| Berlin | 208,343 | 1.25× |
| Hessen | 203,300 | 0.72× |
| Sachsen | 184,891 | 1.01× |
| Rheinland-Pfalz | 169,291 | 0.91× |
| Brandenburg | 127,985 | 1.11× |
| Schleswig-Holstein | 111,792 | 0.84× |
| Hamburg | 95,143 | 1.13× |
| Sachsen-Anhalt | 94,428 | 0.98× |
| Thüringen | 93,823 | 0.99× |
| Mecklenburg-Vorpommern | 73,742 | 1.04× |
| Bremen | 42,567 | 1.34× |
| Saarland | 30,797 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.44× | Music & Radio |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Cachorro | 2.76× | Pets & Animals |
| Home Delivery | 1.8× | Food & Beverages |
| Buying and Selling Real Estate | 4.32× | Home & Garden |
| Bank account | 1.78× | Business & Career |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| De Buyer | 5.71× | Home & Garden |
| The Hunt (2012 film) | 2.19× | Movies & TV |
| Gloria | 2.29× | Music & Radio |
| Information sensitivity | 2.38× | Technology & Electronics |
| Ipekyol | 1.78× | Shopping |
| Celtic punk | 3.65× | Music & Radio |
| Jersey (fabric) | 2.03× | Fashion & Accessoires |
| Soldering iron | 2.09× | Home & Garden |
| Yozgat | 2.97× | Travel & Leisure |
| Throne of Glass | 2.07× | Literature |
| Volvo V60 | 1.73× | Cars & Mobility |
| Bugatti Chiron | 2.01× | Cars & Mobility |
| San Gil | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| DIY Mentality | THRILL | 1.8 |
| Sustainability | BALANCE | 1.76 |
| Creativity | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.36 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.2% |
| Austria | 8.9% |
| Poland | 1.4% |
See Nanu-Nana audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Nanu-Nana have in Germany?
Nanu-Nana has an estimated audience of 3,720,669 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Nanu-Nana fans?
59.5% of Nanu-Nana fans are female, 40.5% are male, with an average age of 41.7 years.
Which brands do Nanu-Nana fans like most?
Nanu-Nana fans show strongest brand affinity for Gil Ofarim (2.44×), Škoda Kodiaq (1.98×), and Cachorro (2.76×) over the country average.
Where do Nanu-Nana fans live in Germany?
Nanu-Nana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 946,377), Niedersachsen (reach 483,458), and Bayern (reach 450,608). These three regions account for the largest share of the active audience.
What other brands do Nanu-Nana fans also like?
Beyond Nanu-Nana itself, the audience over-indexes on Škoda Kodiaq (1.98×), Cachorro (2.76×), Home Delivery (1.8×), and Buying and Selling Real Estate (4.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nanu-Nana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.