Navy Audience in Germany
Navy has an estimated audience of 820,463 people in Germany. 32.2% are female, 67.8% are male, average age 35.6. Top brand affinities: Progressive rock, Unique Gifts, Home construction, Haberler, Urban Outfitters.
Top brand affinities include Progressive rock, Unique Gifts, Home construction, with strongest over-indexing on Progressive rock (3.09× the country average). Demographically, the Navy audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Navy fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 35.6 |
| Estimated audience size | 820,463 |
Audience persona
The typical Navy fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.09× | Music & Radio |
| Unique Gifts | 2.56× | Shopping |
| Home construction | 1.66× | Home & Garden |
| Haberler | 1.94× | News |
| Urban Outfitters | 2.38× | Shopping |
| perfect getaway | 19.22× | Movies & TV |
| Birthday Gifts | 2.32× | Kids & Family |
| Natural rubber | 2.41× | Cars & Mobility |
| Christmas Gift | 1.78× | Kids & Family |
| Corona (band) | 2.13× | Music & Radio |
| 3D printing | 1.85× | Technology & Electronics |
| La Crosse, Wisconsin | 4.82× | Travel & Leisure |
| Superformance | 20× | Cars & Mobility |
| Anton Corbijn | 9.32× | Arts & Culture |
| Stucco | 1.98× | Home & Garden |
| The Client (1994 film) | 5.35× | Movies & TV |
| Hypertext | 2.1× | Technology & Electronics |
| Minestrone | 1.84× | Food & Beverages |
| Mechanic | 1.51× | Cars & Mobility |
| Antwone Fisher (film) | 14.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.73 |
| Risk Appetite | THRILL | 1.42 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.36 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Italy | 8.2% |
| Brazil | 4.2% |
See Navy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.