Navy Audience in Germany
Navy has an estimated audience of 820,463 people in Germany. 32.2% are female, 67.8% are male, average age 35.6. Top brand affinities: Marie Curie, Patriotism, Jane Fonda, Jon Bon Jovi, Tagesschau.
Top brand affinities include Marie Curie, Patriotism, Jane Fonda, with strongest over-indexing on Marie Curie (20× the country average). Demographically, the Navy audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Navy fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 35.6 |
| Estimated audience size | 820,463 |
Audience persona
The typical Navy fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Marie Curie.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marie Curie | 20× | Business & Career |
| Patriotism | 20× | Politics & Society |
| Jane Fonda | 10.76× | Movies & TV |
| Jon Bon Jovi | 12.1× | Music & Radio |
| Tagesschau | 2.14× | Movies & TV |
| Western Union | 4.3× | Business & Career |
| Pets | 1.83× | Pets & Animals |
| Ryanair | 2.41× | Travel & Leisure |
| Morgan Freeman | 7.71× | Movies & TV |
| University of Augsburg | 13.42× | Business & Career |
| Automobiles | 1.81× | Cars & Mobility |
| Lieferando.de | 2.08× | Food & Beverages |
| Fressnapf | 2.94× | Shopping |
| Transfermarkt | 2.26× | Sports |
| Clint Eastwood | 4.34× | Movies & TV |
| Meghan Markle | 4.67× | Fashion & Accessoires |
| Das Boot | 7.24× | Movies & TV |
| NATO | 3.74× | Politics & Society |
| Mnet (TV channel) | 19.72× | Movies & TV |
| Free University of Berlin | 7.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.73 |
| Risk Appetite | THRILL | 1.42 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.36 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Italy | 8.2% |
| Brazil | 4.2% |
See Navy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.