Rascasse Audience Intelligence

Navy Audience in United States

A data profile of the people who buy, follow and care about Navy in United States — modelled from more than twelve digital signal sources. Navy has an estimated audience of 9,711,701 people in United States.

#2342among Topic in United States#223in Politics & Society

The average Navy fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, New York Post, Michelle Rodriguez, with strongest over-indexing on Drudge Report (5.86× the country average).

Demographically, the Navy audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Navy fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Navy profile in United States.

Audience size
9.7M
in United States
Gender
32.7%♀
67.3% male
Age
38.5
average years
Country rank
#3688
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Navy fans

32.7% are female, 67.3% are male, average age 38.5.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Navy audience in United States
MetricValue
Female32.7%
Male67.3%
Average age38.5
Estimated audience size9,711,701
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Navy audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3915%
40-4918%
50+24%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Navy audience comes from United States.

Worldwide audience distribution share by country for Navy
CountryShare
United States35.2%
Italy8.2%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Navy audience in United States is strongest.

Fig. 05

Top regions by affinity

Navy fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K2.00×
02Maryland~300K1.75×
03Georgia~400K1.50×
04Hawaii~60K1.44×
05Washington, District of Columbia~40K1.41×
06Mississippi~100K1.38×
07Florida~900K1.35×
08South Carolina~200K1.33×
09Texas~1M1.30×
10Louisiana~200K1.28×
11Alabama~200K1.25×
12North Carolina~400K1.22×
13California~1M1.17×
14Washington~200K1.12×
15Arizona~200K1.11×
16Nevada~100K1.11×
17Tennessee~200K1.10×
18Rhode Island~30K1.09×
19Oklahoma~100K1.02×
20Illinois~300K0.98×
21New Mexico~50K0.98×
22Arkansas~80K0.97×
23Delaware~30K0.97×
24Alaska~20K0.94×
25Pennsylvania~300K0.92×
26Indiana~200K0.91×
27Kentucky~100K0.91×
28Kansas~70K0.91×
29North Dakota~20K0.90×
30New Jersey~200K0.88×
31Connecticut~90K0.88×
32Ohio~300K0.87×
33Missouri~100K0.87×
34West Virginia~40K0.86×
35New York~400K0.83×
36Colorado~100K0.83×
37Nebraska~40K0.83×
38Idaho~40K0.81×
39Michigan~200K0.77×
40Maine~30K0.77×
41South Dakota~20K0.77×
42Oregon~80K0.76×
43Wyoming~10K0.75×
44Iowa~60K0.74×
45Montana~20K0.74×
46Utah~60K0.73×
47Massachusetts~100K0.72×
48New Hampshire~30K0.70×
49Wisconsin~100K0.68×
50Minnesota~90K0.64×
Fig. 06

Affinity by region

Affinity by region — Navy, United States
0.64×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Navy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Navy audience
#·InterestCategoryAffinity×
01Pep GuardiolaSports14.09×
02Kevin De BruyneSports14.09×
03Antoine GriezmannSports14.09×
04Eden HazardSports14.09×
05Zinedine ZidaneSports9.77×
06Michelle RodriguezMovies & TV7.59×
07Eva GreenMovies & TV7.51×
08Drudge ReportSports5.86×
09Public securityPolitics & Society4.23×
10New York PostNews3.82×
11PoliticoPolitics & Society3.75×
12PatriotismPolitics & Society2.91×
13Self-defenseSports2.35×
14Ace HardwareHome & Garden2.16×
15Fox News ChannelMovies & TV2.10×
16Google NewsNews2.03×
17Chuck NorrisMovies & TV1.96×
18MenardsHome & Garden1.70×
19Real propertyHome & Garden1.70×
20CanadaTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Navy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Navy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.95×
Risk AppetiteTHRILL1.57×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Navy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Navy have in United States?

Navy has an estimated audience of 9,711,701 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Navy fans?

32.7% of Navy fans are female, 67.3% are male, with an average age of 38.5 years.

03

Which brands do Navy fans like most?

Navy fans show strongest brand affinity for Drudge Report (5.86×), New York Post (3.82×), and Michelle Rodriguez (7.59×) over the country average.

04

Where do Navy fans live in United States?

Navy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Navy fans also like?

Beyond Navy itself, the audience over-indexes on New York Post (3.82×), Michelle Rodriguez (7.59×), Pep Guardiola (14.09×), and Fox News Channel (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Navy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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