Navy Audience in United States

Navy logo

Navy has an estimated audience of 9,711,701 people in United States. 32.7% are female, 67.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, nbc chicago, Cam Ward, Monogram.

The average Navy fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, nbc chicago, with strongest over-indexing on Urban Outfitters (16.92× the country average). Demographically, the Navy audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Navy fans

Demographic split for Navy audience in United States
MetricValue
Female32.7%
Male67.3%
Average age38.5
Estimated audience size9,711,701

Audience persona

The typical Navy fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Navy in United States
RegionReachAffinity
California1,295,0871.21×
Texas1,127,0341.35×
Florida970,2971.48×
New York485,4520.89×
Virginia484,2812.05×
Georgia477,3141.6×
North Carolina363,1261.24×
Illinois322,0431×
Pennsylvania308,9240.94×
Maryland301,8221.81×
Ohio257,7630.86×
Washington247,9691.27×
Tennessee226,4661.16×
New Jersey221,7180.9×
Arizona211,2181.07×
Michigan198,5490.78×
South Carolina197,6901.35×
Alabama166,5161.23×
Louisiana156,0631.25×
Indiana151,8700.86×
Massachusetts141,1710.74×
Colorado132,4100.87×
Missouri130,6820.83×
Oklahoma115,1261.07×
Mississippi110,3101.38×
Kentucky104,9970.86×
Nevada104,0141.11×
Wisconsin98,5030.67×
Oregon86,8530.78×
Connecticut86,7450.89×
Minnesota85,8410.62×
Arkansas73,9610.92×
Kansas72,3700.95×
Utah62,0530.71×
Hawaii61,2351.47×
Iowa56,0480.7×
New Mexico45,9700.94×
Washington, District of Columbia40,6621.39×
West Virginia37,7440.83×
Idaho37,2870.77×
Nebraska37,1070.76×
Rhode Island36,5011.18×
New Hampshire25,6250.67×
Maine25,4580.73×
Delaware24,0770.9×
Montana18,0360.67×
Alaska17,7180.85×
South Dakota15,0490.67×
North Dakota12,4500.62×
Wyoming9,2200.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navy audience
BrandAffinityCategory
Urban Outfitters16.92×Shopping
Israel2.92×Travel & Leisure
nbc chicago7.55×Movies & TV
Cam Ward4.44×Sports
Monogram3.54×Home & Garden
The Journey (1959 film)14.09×Movies & TV
Wikia2.33×Internet & Social Media
Home staging3.59×Home & Garden
Nebraska Cornhuskers football2.44×Sports
Unique Gifts1.6×Shopping
Jeep Wagoneer3.43×Cars & Mobility
Jesse Plemons2.04×Movies & TV
Kento Yamazaki6.37×Movies & TV
Kendra Scott1.58×Fashion & Accessoires
Birthday Gifts1.71×Kids & Family
JDSU1.58×Business & Career
N1 road (South Africa)2.03×Travel & Leisure
Urban horticulture1.66×Home & Garden
TeachHUB1.81×Business & Career
Glossier2.36×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navy audience
TraitClusterScore
PatriotismCONSERVATISM9.98
Risk AppetiteTHRILL1.59
LGBTQ+ IdentityOPEN1.36
IndividualismJOY1.36
Need for SecurityCONSERVATISM1.36
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Navy
CountryShare
United States35.2%
Italy8.2%
Brazil4.2%

See Navy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Navy have in United States?

Navy has an estimated audience of 9,711,701 people in United States, concentrated in California and Texas.

What is the gender split and age of Navy fans?

32.7% of Navy fans are female, 67.3% are male, with an average age of 38.5 years.

Which brands do Navy fans like most?

Navy fans show strongest brand affinity for Urban Outfitters (16.92×), Israel (2.92×), and nbc chicago (7.55×) over the country average.

Where do Navy fans live in United States?

Navy fans in United States are most concentrated in California (reach 1,295,087), Texas (reach 1,127,034), and Florida (reach 970,297). These three regions account for the largest share of the active audience.

What other brands do Navy fans also like?

Beyond Navy itself, the audience over-indexes on Israel (2.92×), nbc chicago (7.55×), Cam Ward (4.44×), and Monogram (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.