Neo-noir Audience in Germany
Neo-noir has an estimated audience of 320,976 people in Germany. 32.5% are female, 67.5% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryan Gosling, Dexter (TV series), Henry Cavill, True Detective, House of Cards (U.S. TV series).
The average Neo-noir fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryan Gosling, Dexter (TV series), Henry Cavill, with strongest over-indexing on Ryan Gosling (16.2× the country average). Demographically, the Neo-noir audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Neo-noir fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 33.0 |
| Estimated audience size | 320,976 |
Audience persona
The typical Neo-noir fan in Germany is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Ryan Gosling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,025 | 1.22× |
| Bayern | 62,850 | 1.22× |
| Baden-Württemberg | 53,120 | 1.21× |
| Hessen | 34,485 | 1.41× |
| Niedersachsen | 29,384 | 0.94× |
| Rheinland-Pfalz | 17,377 | 1.08× |
| Schleswig-Holstein | 16,633 | 1.44× |
| Berlin | 16,475 | 1.15× |
| Hamburg | 14,810 | 2.04× |
| Sachsen | 8,968 | 0.57× |
| Brandenburg | 5,983 | 0.6× |
| Thüringen | 4,079 | 0.5× |
| Sachsen-Anhalt | 3,962 | 0.48× |
| Mecklenburg-Vorpommern | 3,289 | 0.54× |
| Saarland | 2,724 | 0.69× |
| Bremen | 2,483 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryan Gosling | 16.2× | Movies & TV |
| Dexter (TV series) | 5.69× | Movies & TV |
| Henry Cavill | 4.89× | Movies & TV |
| True Detective | 3.5× | Movies & TV |
| House of Cards (U.S. TV series) | 11.88× | Movies & TV |
| Brad Pitt | 3.78× | Movies & TV |
| Batman | 1.93× | Movies & TV |
| Robert Redford | 3.19× | Movies & TV |
| Tom Hardy | 4.92× | Movies & TV |
| AutoScout24 | 1.69× | Cars & Mobility |
| Tom Cruise | 3.31× | Movies & TV |
| Superman | 1.91× | Movies & TV |
| Solar energy | 2.09× | Home & Garden |
| Sandra Bullock | 4.12× | Movies & TV |
| Used car | 1.77× | Cars & Mobility |
| 1.7× | Internet & Social Media | |
| Keanu Reeves | 3.44× | Movies & TV |
| Online newspaper | 1.67× | News |
| Breaking Bad | 3.62× | Movies & TV |
| Formula One | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Convenience Orientation | PREMIUM | 1.7 |
| Extroversion | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.56 |
| Spirituality | BALANCE | 1.54 |
| Individualism | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
See Neo-noir audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Neo-noir have in Germany?
Neo-noir has an estimated audience of 320,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neo-noir fans?
32.5% of Neo-noir fans are female, 67.5% are male, with an average age of 33.0 years.
Which brands do Neo-noir fans like most?
Neo-noir fans show strongest brand affinity for Ryan Gosling (16.2×), Dexter (TV series) (5.69×), and Henry Cavill (4.89×) over the country average.
Where do Neo-noir fans live in Germany?
Neo-noir fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,025), Bayern (reach 62,850), and Baden-Württemberg (reach 53,120). These three regions account for the largest share of the active audience.
What other brands do Neo-noir fans also like?
Beyond Neo-noir itself, the audience over-indexes on Dexter (TV series) (5.69×), Henry Cavill (4.89×), True Detective (3.5×), and House of Cards (U.S. TV series) (11.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neo-noir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.