Neo-noir Audience in Germany
Neo-noir has an estimated audience of 320,976 people in Germany. 32.5% are female, 67.5% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Progressive rock, Minestrone, Litter box.
The average Neo-noir fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Progressive rock, with strongest over-indexing on Dog breed (1.91× the country average). Demographically, the Neo-noir audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Neo-noir fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 33.0 |
| Estimated audience size | 320,976 |
Audience persona
The typical Neo-noir fan in Germany is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,025 | 1.22× |
| Bayern | 62,850 | 1.22× |
| Baden-Württemberg | 53,120 | 1.21× |
| Hessen | 34,485 | 1.41× |
| Niedersachsen | 29,384 | 0.94× |
| Rheinland-Pfalz | 17,377 | 1.08× |
| Schleswig-Holstein | 16,633 | 1.44× |
| Berlin | 16,475 | 1.15× |
| Hamburg | 14,810 | 2.04× |
| Sachsen | 8,968 | 0.57× |
| Brandenburg | 5,983 | 0.6× |
| Thüringen | 4,079 | 0.5× |
| Sachsen-Anhalt | 3,962 | 0.48× |
| Mecklenburg-Vorpommern | 3,289 | 0.54× |
| Saarland | 2,724 | 0.69× |
| Bremen | 2,483 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.91× | Pets & Animals |
| Home construction | 1.74× | Home & Garden |
| Progressive rock | 2.44× | Music & Radio |
| Minestrone | 3.44× | Food & Beverages |
| Litter box | 1.54× | Pets & Animals |
| Urban Outfitters | 1.7× | Shopping |
| 3D printing | 2.15× | Technology & Electronics |
| Eindhoven | 1.79× | Travel & Leisure |
| DEFCON (video game) | 5.69× | Games |
| Justice | 2.53× | Politics & Society |
| MK | 1.81× | Music & Radio |
| Salman Khan | 3.89× | Movies & TV |
| IPKO | 3.31× | Business & Career |
| Graham Greene (actor) | 2.24× | |
| Google Wallet | 2.83× | Technology & Electronics |
| Sixx | 1.51× | Movies & TV |
| Oliver Kahn | 1.51× | Sports |
| Prozis | 1.86× | Shopping |
| Information technology consulting | 1.7× | Technology & Electronics |
| Socialist Federal Republic of Yugoslavia | 1.75× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Convenience Orientation | PREMIUM | 1.7 |
| Extroversion | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.56 |
| Spirituality | BALANCE | 1.54 |
| Individualism | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
See Neo-noir audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Neo-noir have in Germany?
Neo-noir has an estimated audience of 320,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neo-noir fans?
32.5% of Neo-noir fans are female, 67.5% are male, with an average age of 33.0 years.
Which brands do Neo-noir fans like most?
Neo-noir fans show strongest brand affinity for Dog breed (1.91×), Home construction (1.74×), and Progressive rock (2.44×) over the country average.
Where do Neo-noir fans live in Germany?
Neo-noir fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,025), Bayern (reach 62,850), and Baden-Württemberg (reach 53,120). These three regions account for the largest share of the active audience.
What other brands do Neo-noir fans also like?
Beyond Neo-noir itself, the audience over-indexes on Home construction (1.74×), Progressive rock (2.44×), Minestrone (3.44×), and Litter box (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neo-noir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.