Rascasse Audience Intelligence

Neo-noir Audience in United States

A data profile of the people who buy, follow and care about Neo-noir in United States — modelled from more than twelve digital signal sources. Neo-noir has an estimated audience of 4,404,244 people in United States.

#4078among Topic in United States#791in Movies & TV

The average Neo-noir fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ryan Gosling, Britney Spears, Non-alcoholic beverage, with strongest over-indexing on Ryan Gosling (11.79× the country average).

Demographically, the Neo-noir audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Neo-noir fan in United States is more male, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Ryan Gosling.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neo-noir profile in United States.

Audience size
4.4M
in United States
Gender
44.5%♀
55.5% male
Age
35.9
average years
Country rank
#7410
Topic in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neo-noir fans

44.5% are female, 55.5% are male, average age 35.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Neo-noir audience in United States
MetricValue
Female44.5%
Male55.5%
Average age35.9
Estimated audience size4,404,244
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Neo-noir audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Neo-noir audience comes from United States.

Worldwide audience distribution share by country for Neo-noir
CountryShare
United States38.8%
Italy4.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neo-noir audience in United States is strongest.

Fig. 05

Top regions by affinity

Neo-noir fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.40×
02New York~300K1.27×
03Massachusetts~100K1.27×
04Washington~100K1.26×
05Oregon~60K1.18×
06Illinois~200K1.13×
07Georgia~200K1.12×
08Indiana~90K1.12×
09Connecticut~50K1.12×
10Washington, District of Columbia~10K1.12×
11Vermont~8K1.08×
12Arizona~90K1.05×
13New Jersey~100K1.04×
14Utah~40K1.04×
15Rhode Island~10K1.04×
16Pennsylvania~200K1.03×
17New Hampshire~20K1.03×
18Virginia~100K1.02×
19Maine~20K1.01×
20Colorado~70K1.00×
21North Carolina~100K0.99×
22Maryland~70K0.99×
23Minnesota~60K0.99×
24Oklahoma~50K0.99×
25Nevada~40K0.99×
26Alaska~9K0.99×
27Missouri~70K0.98×
28Kansas~30K0.98×
29Idaho~20K0.98×
30New Mexico~20K0.98×
31Hawaii~20K0.98×
32Montana~10K0.98×
33Michigan~100K0.97×
34Florida~300K0.96×
35Kentucky~50K0.96×
36West Virginia~20K0.96×
37Texas~400K0.95×
38Ohio~100K0.95×
39Tennessee~80K0.95×
40Nebraska~20K0.95×
41Delaware~10K0.95×
42North Dakota~9K0.95×
43Wisconsin~60K0.94×
44Arkansas~30K0.94×
45South Dakota~10K0.94×
46Iowa~30K0.93×
47Louisiana~50K0.91×
48South Carolina~60K0.89×
49Mississippi~30K0.89×
50Alabama~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Neo-noir, United States
0.87×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neo-noir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neo-noir audience
#·InterestCategoryAffinity×
01Ryan GoslingMovies & TV11.79×
02Tom HardyMovies & TV2.81×
03Non-alcoholic beverageFood & Beverages2.60×
04Internet celebrityInternet & Social Media2.07×
05Britney SpearsMusic & Radio2.06×
06Ryan ReynoldsMovies & TV2.05×
07Rail transportTravel & Leisure1.99×
08Mineral waterFood & Beverages1.97×
09FanaticsFashion & Accessoires1.95×
10UberCars & Mobility1.92×
11CappuccinoFood & Beverages1.84×
12Microwave ovenHome & Garden1.77×
13Anne HathawayMovies & TV1.72×
14Racing gamesGames1.67×
15Virtual realityTechnology & Electronics1.65×
16Apple TVMovies & TV1.62×
17Discount TireShopping1.56×
18InnovationBusiness & Career1.55×
19Online newspaperNews1.55×
20Emmy AwardMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neo-noir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neo-noir audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.67×
Urban LifestyleOPEN1.32×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neo-noir audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
Pet OwnershipJOY0.70×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neo-noir have in United States?

Neo-noir has an estimated audience of 4,404,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Neo-noir fans?

44.5% of Neo-noir fans are female, 55.5% are male, with an average age of 35.9 years.

03

Which brands do Neo-noir fans like most?

Neo-noir fans show strongest brand affinity for Ryan Gosling (11.79×), Britney Spears (2.06×), and Non-alcoholic beverage (2.6×) over the country average.

04

Where do Neo-noir fans live in United States?

Neo-noir fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Neo-noir fans also like?

Beyond Neo-noir itself, the audience over-indexes on Britney Spears (2.06×), Non-alcoholic beverage (2.6×), Internet celebrity (2.07×), and Rail transport (1.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Neo-noir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Neo-noir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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