Neo-noir Audience in United States

Neo-noir has an estimated audience of 4,404,244 people in United States. 44.5% are female, 55.5% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Ryan Gosling, Internet celebrity, GameStop, Uber, Chicago Bears.

The average Neo-noir fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ryan Gosling, Internet celebrity, GameStop, with strongest over-indexing on Ryan Gosling (9.97× the country average). Demographically, the Neo-noir audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Neo-noir fans

Demographic split for Neo-noir audience in United States
MetricValue
Female44.5%
Male55.5%
Average age35.9
Estimated audience size4,404,244

Audience persona

The typical Neo-noir fan in United States is more male, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ryan Gosling.

Top regions in United States

Top regions ranked by reach for Neo-noir in United States
RegionReachAffinity
California734,7571.52×
New York372,1521.51×
Texas371,6070.98×
Florida287,4700.96×
Illinois173,3211.18×
Pennsylvania152,0511.03×
Georgia147,6741.09×
Ohio135,6341×
North Carolina131,9541×
New Jersey123,0801.1×
Washington122,8101.39×
Massachusetts121,4471.4×
Virginia119,8091.12×
Michigan115,5701×
Indiana104,2601.3×
Arizona88,4170.98×
Tennessee82,9720.94×
Maryland76,8071.01×
Colorado74,4601.07×
Oregon68,6141.36×
Missouri66,1130.93×
Minnesota62,7090.99×
Wisconsin57,2870.86×
Kentucky55,6561.01×
South Carolina51,3800.78×
Connecticut51,2271.16×
Oklahoma48,0690.98×
Alabama45,7920.74×
Louisiana45,3350.8×
Utah42,1881.07×
Nevada39,4080.93×
Iowa33,7690.93×
Arkansas31,3230.86×
Kansas30,6080.88×
Mississippi26,5790.73×
New Mexico22,2841.01×
Washington, District of Columbia19,1211.44×
West Virginia18,8080.92×
Idaho18,1950.82×
New Hampshire18,0801.04×
Hawaii17,3810.92×
Rhode Island16,7451.19×
Maine16,7351.06×
Nebraska15,8970.72×
Montana10,5180.86×
Vermont9,1111.18×
Delaware7,6580.63×
Alaska6,7030.71×
South Dakota6,1520.6×
North Dakota5,6160.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neo-noir audience
BrandAffinityCategory
Ryan Gosling9.97×Movies & TV
Internet celebrity2.18×Internet & Social Media
GameStop1.92×Games
Uber2.45×Cars & Mobility
Chicago Bears1.67×Sports
New England Patriots1.7×Sports
Microwave oven1.83×Home & Garden
Role-playing games1.6×Games
New York Knicks2.21×Sports
Chicago Bulls1.72×Sports
Discount Tire1.59×Shopping
Rail transport1.65×Travel & Leisure
Street food1.63×Food & Beverages
Apple TV1.55×Movies & TV
Racing games1.89×Games
Action games1.62×Games
Motorboat2.3×Cars & Mobility
Virtual reality1.62×Technology & Electronics
Gangsta rap1.56×Music & Radio
Call of Duty1.75×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neo-noir audience
TraitClusterScore
Urban LifestyleOPEN1.65
Career OrientationPOWER1.54
ExtroversionTHRILL1.52
Luxury OrientationPREMIUM1.38
IndividualismJOY1.37
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Neo-noir
CountryShare
United States38.9%
Italy4.9%
United Kingdom4.6%

See Neo-noir audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Neo-noir have in United States?

Neo-noir has an estimated audience of 4,404,244 people in United States, concentrated in California and New York.

What is the gender split and age of Neo-noir fans?

44.5% of Neo-noir fans are female, 55.5% are male, with an average age of 35.9 years.

Which brands do Neo-noir fans like most?

Neo-noir fans show strongest brand affinity for Ryan Gosling (9.97×), Internet celebrity (2.18×), and GameStop (1.92×) over the country average.

Where do Neo-noir fans live in United States?

Neo-noir fans in United States are most concentrated in California (reach 734,757), New York (reach 372,152), and Texas (reach 371,607). These three regions account for the largest share of the active audience.

What other brands do Neo-noir fans also like?

Beyond Neo-noir itself, the audience over-indexes on Internet celebrity (2.18×), GameStop (1.92×), Uber (2.45×), and Chicago Bears (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neo-noir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.