Rascasse Audience Intelligence

Neue Deutsche Härte Audience in Germany

A data profile of the people who buy, follow and care about Neue Deutsche Härte in Germany — modelled from more than twelve digital signal sources. Neue Deutsche Härte has an estimated audience of 383,611 people in Germany.

#212among Musical genre in Germany#5400among Topic in Germany#1749in Music & Radio

The average Neue Deutsche Härte fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rammstein, Joachim Witt, Böhse Onkelz, with strongest over-indexing on Rammstein (14.46× the country average).

Demographically, the Neue Deutsche Härte audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neue Deutsche Härte fan in Germany is more male, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Rammstein.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neue Deutsche Härte profile in Germany.

Audience size
384K
in Germany
Gender
38.9%♀
61.1% male
Age
35.9
average years
Country rank
#14497
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Neue Deutsche Härte fans

38.9% are female, 61.1% are male, average age 35.9.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Neue Deutsche Härte audience in Germany
MetricValue
Female38.9%
Male61.1%
Average age35.9
Estimated audience size383,611
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Neue Deutsche Härte audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3923%
40-4924%
50+8%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Neue Deutsche Härte audience comes from Germany.

Worldwide audience distribution share by country for Neue Deutsche Härte
CountryShare
Mexico24.4%
Germany22.2%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neue Deutsche Härte audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neue Deutsche Härte fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.53×
02Thüringen~10K1.09×
03Sachsen-Anhalt~10K1.04×
04Bremen~3K1.04×
05Mecklenburg-Vorpommern~7K1.01×
06Niedersachsen~40K1.00×
07Hamburg~9K0.99×
08Saarland~5K0.99×
09Brandenburg~10K0.97×
10Berlin~20K0.96×
11Schleswig-Holstein~10K0.94×
12Bayern~60K0.91×
13Hessen~30K0.90×
14Rheinland-Pfalz~20K0.90×
15Nordrhein-Westfalen~70K0.89×
16Baden-Württemberg~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Neue Deutsche Härte, Germany
0.82×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neue Deutsche Härte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neue Deutsche Härte audience
#·InterestCategoryAffinity×
01Joachim WittMusic & Radio17.78×
02RammsteinMusic & Radio14.46×
03EvanescenceMusic & Radio9.02×
04Wacken Open AirMusic & Radio7.55×
05Doro (musician)Music & Radio7.55×
06FalcoMusic & Radio6.86×
07AC/DCMusic & Radio6.51×
08Böhse OnkelzMusic & Radio6.46×
09Die ÄrzteMusic & Radio6.20×
10MetallicaMusic & Radio5.38×
11Die Toten HosenMusic & Radio5.22×
12Depeche ModeMusic & Radio5.09×
13Scorpions (band)Music & Radio4.98×
14NenaMusic & Radio3.90×
15ThomannShopping3.82×
16Michael Patrick KellyMusic & Radio3.82×
17Udo LindenbergMusic & Radio3.37×
18Hard rockMusic & Radio2.96×
19Dynamo DresdenSports2.69×
20Harry PotterMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neue Deutsche Härte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neue Deutsche Härte audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.78×
PatriotismCONSERVATISM1.61×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neue Deutsche Härte audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
Quality AwarenessPREMIUM0.60×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neue Deutsche Härte have in Germany?

Neue Deutsche Härte has an estimated audience of 383,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neue Deutsche Härte fans?

38.9% of Neue Deutsche Härte fans are female, 61.1% are male, with an average age of 35.9 years.

03

Which brands do Neue Deutsche Härte fans like most?

Neue Deutsche Härte fans show strongest brand affinity for Rammstein (14.46×), Joachim Witt (17.78×), and Böhse Onkelz (6.46×) over the country average.

04

Where do Neue Deutsche Härte fans live in Germany?

Neue Deutsche Härte fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Neue Deutsche Härte fans also like?

Beyond Neue Deutsche Härte itself, the audience over-indexes on Joachim Witt (17.78×), Böhse Onkelz (6.46×), Wacken Open Air (7.55×), and Scorpions (band) (4.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Neue Deutsche Härte audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neue Deutsche Härte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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