Neue Deutsche Härte Audience in Germany
Neue Deutsche Härte has an estimated audience of 383,611 people in Germany. 38.9% are female, 61.1% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Winemaking, Saving, Progressive rock, Ayrton Senna.
The average Neue Deutsche Härte fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Winemaking, Saving, with strongest over-indexing on Dog breed (3.33× the country average). Demographically, the Neue Deutsche Härte audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Neue Deutsche Härte fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 35.9 |
| Estimated audience size | 383,611 |
Audience persona
The typical Neue Deutsche Härte fan in Germany is more male, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,154 | 0.9× |
| Bayern | 55,716 | 0.9× |
| Baden-Württemberg | 39,377 | 0.75× |
| Niedersachsen | 37,886 | 1.02× |
| Sachsen | 34,241 | 1.82× |
| Hessen | 24,831 | 0.85× |
| Berlin | 15,797 | 0.92× |
| Rheinland-Pfalz | 14,782 | 0.77× |
| Thüringen | 12,039 | 1.23× |
| Schleswig-Holstein | 11,634 | 0.84× |
| Brandenburg | 11,030 | 0.93× |
| Sachsen-Anhalt | 10,857 | 1.09× |
| Hamburg | 8,331 | 0.96× |
| Mecklenburg-Vorpommern | 7,162 | 0.98× |
| Saarland | 4,199 | 0.89× |
| Bremen | 3,762 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.33× | Pets & Animals |
| Winemaking | 11.29× | Food & Beverages |
| Saving | 1.52× | Business & Career |
| Progressive rock | 1.56× | Music & Radio |
| Ayrton Senna | 4.06× | Sports |
| Oliver Kahn | 2.9× | Sports |
| Univision | 4.23× | Movies & TV |
| Salman Khan | 2.76× | Movies & TV |
| Mido (footballer) | 2.45× | Sports |
| Graham Greene (actor) | 1.54× | |
| Riffle | 4.93× | Politics & Society |
| Bull riding | 2.14× | Sports |
| aslan | 2.32× | Literature |
| Cyfrowy Polsat | 1.79× | Movies & TV |
| X-Men: The Last Stand | 4.02× | Movies & TV |
| Temple Grandin | 2.1× | Literature |
| Assassin's Creed: Revelations | 1.53× | Games |
| Rita of Cascia | 3.08× | Politics & Society |
| Joseph | 1.55× | Politics & Society |
| TVP1 | 1.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.74 |
| Patriotism | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.12 |
| DIY Mentality | THRILL | 1.02 |
| Convenience Orientation | PREMIUM | 0.98 |
| Tradition | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 24.5% |
| Germany | 22.2% |
| United States | 9.7% |
See Neue Deutsche Härte audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Neue Deutsche Härte have in Germany?
Neue Deutsche Härte has an estimated audience of 383,611 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neue Deutsche Härte fans?
38.9% of Neue Deutsche Härte fans are female, 61.1% are male, with an average age of 35.9 years.
Which brands do Neue Deutsche Härte fans like most?
Neue Deutsche Härte fans show strongest brand affinity for Dog breed (3.33×), Winemaking (11.29×), and Saving (1.52×) over the country average.
Where do Neue Deutsche Härte fans live in Germany?
Neue Deutsche Härte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,154), Bayern (reach 55,716), and Baden-Württemberg (reach 39,377). These three regions account for the largest share of the active audience.
What other brands do Neue Deutsche Härte fans also like?
Beyond Neue Deutsche Härte itself, the audience over-indexes on Winemaking (11.29×), Saving (1.52×), Progressive rock (1.56×), and Ayrton Senna (4.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neue Deutsche Härte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.