Nubert Audience in Germany
Nubert has an estimated audience of 407,038 people in Germany. 21.7% are female, 78.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Google Maps, Wireless speakers, Sarah Paulson, Bowers & Wilkins, Andy Borg.
The average Nubert fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Google Maps, Wireless speakers, Sarah Paulson, with strongest over-indexing on Google Maps (4.11× the country average). Demographically, the Nubert audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Nubert fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 40.0 |
| Estimated audience size | 407,038 |
Audience persona
The typical Nubert fan in Germany is more male, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,512 | 1.18× |
| Baden-Württemberg | 98,785 | 1.78× |
| Bayern | 73,669 | 1.13× |
| Niedersachsen | 44,741 | 1.13× |
| Hessen | 34,394 | 1.11× |
| Rheinland-Pfalz | 22,260 | 1.09× |
| Sachsen | 18,011 | 0.9× |
| Berlin | 14,502 | 0.8× |
| Schleswig-Holstein | 14,482 | 0.99× |
| Brandenburg | 9,875 | 0.78× |
| Sachsen-Anhalt | 8,151 | 0.77× |
| Hamburg | 7,963 | 0.87× |
| Thüringen | 7,945 | 0.77× |
| Mecklenburg-Vorpommern | 6,796 | 0.87× |
| Saarland | 4,710 | 0.94× |
| Bremen | 3,081 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.11× | Internet & Social Media |
| Wireless speakers | 14.24× | Technology & Electronics |
| Sarah Paulson | 20× | Movies & TV |
| Bowers & Wilkins | 13.78× | Technology & Electronics |
| Andy Borg | 5.61× | Music & Radio |
| Noise-cancelling headphones | 11.63× | Technology & Electronics |
| Klipsch Audio Technologies | 27.92× | Technology & Electronics |
| Danish design | 3.85× | Home & Garden |
| RTL Television | 3.03× | Movies & TV |
| FRITZ!Box | 2.66× | Technology & Electronics |
| Heath Ledger | 6.65× | Movies & TV |
| Ariana Grande | 4.38× | Music & Radio |
| Bose Corporation | 8.17× | Technology & Electronics |
| Headphones | 4.41× | Technology & Electronics |
| Satire | 3.51× | Literature |
| Sonos | 7.02× | Technology & Electronics |
| REWE | 1.65× | Shopping |
| FIFA World Cup | 1.59× | Sports |
| Google Drive | 3.1× | Technology & Electronics |
| JBL | 5.44× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.91 |
| Design Affinity | PREMIUM | 1.61 |
| Early Adopter Mentality | POWER | 1.44 |
| DIY Mentality | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.0% |
| United States | 6.0% |
| Austria | 3.6% |
See Nubert audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Nubert have in Germany?
Nubert has an estimated audience of 407,038 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Nubert fans?
21.7% of Nubert fans are female, 78.3% are male, with an average age of 40.0 years.
Which brands do Nubert fans like most?
Nubert fans show strongest brand affinity for Google Maps (4.11×), Wireless speakers (14.24×), and Sarah Paulson (20×) over the country average.
Where do Nubert fans live in Germany?
Nubert fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,512), Baden-Württemberg (reach 98,785), and Bayern (reach 73,669). These three regions account for the largest share of the active audience.
What other brands do Nubert fans also like?
Beyond Nubert itself, the audience over-indexes on Wireless speakers (14.24×), Sarah Paulson (20×), Bowers & Wilkins (13.78×), and Andy Borg (5.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nubert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.