Denon Audience in Germany
Denon has an estimated audience of 182,345 people in Germany. 33.3% are female, 66.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bowers & Wilkins, JBL, Klipsch Audio Technologies, High-end audio, Bose Corporation.
The average Denon fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bowers & Wilkins, JBL, Klipsch Audio Technologies, with strongest over-indexing on Bowers & Wilkins (33.03× the country average). Demographically, the Denon audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Denon fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 39.4 |
| Estimated audience size | 182,345 |
Audience persona
The typical Denon fan in Germany is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bowers & Wilkins.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,044 | 1.13× |
| Bayern | 36,788 | 0.99× |
| Baden-Württemberg | 32,475 | 1.03× |
| Niedersachsen | 25,267 | 1.13× |
| Hessen | 18,598 | 1.06× |
| Sachsen | 12,565 | 1.11× |
| Berlin | 11,530 | 1.12× |
| Rheinland-Pfalz | 10,304 | 0.89× |
| Schleswig-Holstein | 8,747 | 1.06× |
| Brandenburg | 7,559 | 1.06× |
| Thüringen | 5,340 | 0.91× |
| Hamburg | 5,305 | 1.02× |
| Sachsen-Anhalt | 5,204 | 0.87× |
| Mecklenburg-Vorpommern | 3,651 | 0.83× |
| Saarland | 2,286 | 0.81× |
| Bremen | 1,881 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bowers & Wilkins | 33.03× | Technology & Electronics |
| JBL | 12.82× | Technology & Electronics |
| Klipsch Audio Technologies | 41.37× | Technology & Electronics |
| High-end audio | 12.19× | Technology & Electronics |
| Bose Corporation | 13.64× | Technology & Electronics |
| Cupra | 7.88× | Cars & Mobility |
| Jabra (headset) | 21.9× | Technology & Electronics |
| Sennheiser | 14.96× | Technology & Electronics |
| Rimowa | 11.77× | Fashion & Accessoires |
| Surround sound | 8.47× | Technology & Electronics |
| hotstar | 13.17× | Movies & TV |
| Segway PT | 49.93× | Cars & Mobility |
| Xiaomi | 5.35× | Technology & Electronics |
| Harman Kardon | 18.88× | Technology & Electronics |
| Sonos | 10.31× | Technology & Electronics |
| Hoverboard | 43.61× | Sports |
| BMW i8 | 15.35× | Cars & Mobility |
| Pioneer Corporation | 11.35× | Technology & Electronics |
| Nubert | 14.84× | Technology & Electronics |
| High fidelity | 7.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.64 |
| Design Affinity | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.25 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 14.6% |
| Poland | 8.2% |
See Denon audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Denon have in Germany?
Denon has an estimated audience of 182,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Denon fans?
33.3% of Denon fans are female, 66.7% are male, with an average age of 39.4 years.
Which brands do Denon fans like most?
Denon fans show strongest brand affinity for Bowers & Wilkins (33.03×), JBL (12.82×), and Klipsch Audio Technologies (41.37×) over the country average.
Where do Denon fans live in Germany?
Denon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,044), Bayern (reach 36,788), and Baden-Württemberg (reach 32,475). These three regions account for the largest share of the active audience.
What other brands do Denon fans also like?
Beyond Denon itself, the audience over-indexes on JBL (12.82×), Klipsch Audio Technologies (41.37×), High-end audio (12.19×), and Bose Corporation (13.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.