Paramount Plus Audience in Germany
Paramount Plus has an estimated audience of 453,380 people in Germany. 44.4% are female, 55.6% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Unique Gifts, Stradivarius, Progressive rock, Moroccan riad.
The average Paramount Plus fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Unique Gifts, Stradivarius, with strongest over-indexing on Loincloth (4.09× the country average). Demographically, the Paramount Plus audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Paramount Plus fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 37.1 |
| Estimated audience size | 453,380 |
Audience persona
The typical Paramount Plus fan in Germany is more male, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,943 | 1.14× |
| Bayern | 74,706 | 1.03× |
| Baden-Württemberg | 56,939 | 0.92× |
| Niedersachsen | 44,675 | 1.01× |
| Hessen | 42,092 | 1.22× |
| Rheinland-Pfalz | 30,828 | 1.36× |
| Berlin | 24,556 | 1.21× |
| Sachsen | 18,476 | 0.83× |
| Schleswig-Holstein | 16,884 | 1.04× |
| Brandenburg | 11,723 | 0.83× |
| Hamburg | 9,692 | 0.95× |
| Sachsen-Anhalt | 9,667 | 0.82× |
| Thüringen | 9,434 | 0.82× |
| Mecklenburg-Vorpommern | 7,066 | 0.82× |
| Saarland | 5,520 | 0.99× |
| Bremen | 3,954 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 4.09× | Fashion & Accessoires |
| Unique Gifts | 1.56× | Shopping |
| Stradivarius | 1.81× | Shopping |
| Progressive rock | 1.75× | Music & Radio |
| Moroccan riad | 6.23× | Politics & Society |
| Israel | 1.78× | Travel & Leisure |
| KLIX (AM) | 2.28× | Music & Radio |
| Birthday Gifts | 1.5× | Kids & Family |
| Mustard seed | 8.61× | Food & Beverages |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Snow White (Fables) | 1.65× | Literature |
| Preacher (comics) | 4.73× | Literature |
| Keeper (password manager) | 2.82× | Technology & Electronics |
| Home Delivery | 1.79× | Food & Beverages |
| Theocracy | 6.6× | Music & Radio |
| Zagreb | 2.53× | Travel & Leisure |
| Grimma | 5.23× | Travel & Leisure |
| Hauptschule | 4.88× | Kids & Family |
| Gran Torino | 2.71× | Movies & TV |
| Kouign-amann | 4.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Early Adopter Mentality | POWER | 1.06 |
| Sports Activity | POWER | 1.03 |
| Patriotism | CONSERVATISM | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.3% |
| United Kingdom | 6.4% |
| Australia | 5.3% |
See Paramount Plus audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Paramount Plus have in Germany?
Paramount Plus has an estimated audience of 453,380 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paramount Plus fans?
44.4% of Paramount Plus fans are female, 55.6% are male, with an average age of 37.1 years.
Which brands do Paramount Plus fans like most?
Paramount Plus fans show strongest brand affinity for Loincloth (4.09×), Unique Gifts (1.56×), and Stradivarius (1.81×) over the country average.
Where do Paramount Plus fans live in Germany?
Paramount Plus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,943), Bayern (reach 74,706), and Baden-Württemberg (reach 56,939). These three regions account for the largest share of the active audience.
What other brands do Paramount Plus fans also like?
Beyond Paramount Plus itself, the audience over-indexes on Unique Gifts (1.56×), Stradivarius (1.81×), Progressive rock (1.75×), and Moroccan riad (6.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paramount Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.