Rascasse Audience Intelligence

Paramount Plus Audience in Germany

A data profile of the people who buy, follow and care about Paramount Plus in Germany — modelled from more than twelve digital signal sources. Paramount Plus has an estimated audience of 500,944 people in Germany.

#27among TV / music streaming in Germany#395among Website / Newspaper / Magazine in Germany#1824in Movies & TV

The average Paramount Plus fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Vincent D'Onofrio, Nature, with strongest over-indexing on Tagesschau (1.83× the country average).

Demographically, the Paramount Plus audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paramount Plus fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paramount Plus profile in Germany.

Audience size
501K
in Germany
Gender
43.5%♀
56.5% male
Age
37.5
average years
Country rank
#11729
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Paramount Plus

43.5% are female, 56.5% are male, average age 37.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Paramount Plus audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age37.5
Estimated audience size500,944
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Paramount Plus audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Paramount Plus audience comes from Germany.

Worldwide audience distribution share by country for Paramount Plus
CountryShare
United States67.3%
United Kingdom6.4%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paramount Plus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paramount Plus fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.39×
02Saarland~7K1.17×
03Hessen~40K1.11×
04Berlin~20K1.06×
05Nordrhein-Westfalen~100K1.05×
06Schleswig-Holstein~20K1.05×
07Thüringen~10K1.05×
08Bayern~80K1.02×
09Niedersachsen~50K0.99×
10Bremen~4K0.95×
11Hamburg~10K0.92×
12Baden-Württemberg~60K0.90×
13Brandenburg~10K0.88×
14Mecklenburg-Vorpommern~8K0.86×
15Sachsen~20K0.85×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Paramount Plus, Germany
0.84×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paramount Plus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paramount Plus audience
#·InterestCategoryAffinity×
01JetBrainsTechnology & Electronics12.37×
02Vincent D'OnofrioMovies & TV12.08×
03Sally FieldMovies & TV11.00×
04Leonard NimoyMovies & TV9.60×
05Kenneth BranaghMovies & TV8.58×
06Ron PerlmanMovies & TV8.52×
07Starship Troopers (film)Movies & TV8.36×
08Oblivion (2013 film)Movies & TV6.07×
09Nicholas HoultMovies & TV5.63×
10Nicole KidmanMovies & TV3.26×
11Robert RedfordMovies & TV2.17×
12TransfermarktSports2.13×
13Western UnionBusiness & Career2.08×
14Bruce WillisMovies & TV2.07×
15NatureHome & Garden2.04×
16VacationsTravel & Leisure1.97×
17TagesschauMovies & TV1.83×
18VolunteeringPolitics & Society1.78×
19FamilyKids & Family1.60×
20German languagePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paramount Plus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paramount Plus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Need for SecurityCONSERVATISM1.23×
Early Adopter MentalityPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paramount Plus audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Sports ActivityPOWER0.75×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paramount Plus have in Germany?

Paramount Plus has an estimated audience of 500,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paramount Plus fans?

43.5% of Paramount Plus fans are female, 56.5% are male, with an average age of 37.5 years.

03

Which brands do Paramount Plus fans like most?

Paramount Plus fans show strongest brand affinity for Tagesschau (1.83×), Vincent D'Onofrio (12.08×), and Nature (2.04×) over the country average.

04

Where do Paramount Plus fans live in Germany?

Paramount Plus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Paramount Plus fans also like?

Beyond Paramount Plus itself, the audience over-indexes on Vincent D'Onofrio (12.08×), Nature (2.04×), Sally Field (11×), and Oblivion (2013 film) (6.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Paramount Plus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paramount Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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